Salesforce CRM Analytics
salesforce.com
What it is
Salesforce CRM Analytics is Salesforce’s native analytics experience, putting AI-powered insights into CRM workflows. Users can ask questions, predict outcomes, receive recommendations, and act through dashboard creation and editing, ready-made dashboards, KPIs, and analytics data models for Salesforce business lines and industry clouds. Data may come from Salesforce or external ERP and transaction systems, data lakes, warehouses, and semistructured device or website data. Documented connectors include Amazon Athena, Google BigQuery, Snowflake, Databricks, Microsoft Azure, SAP HANA Cloud, and Zendesk. Insights can be found, shared, and discussed in Slack with subscriptions and notifications. The cloud service is available on web, API, iOS 16 or later, and Android 5 or later. Salesforce says it inherits Salesforce security, permissions, role hierarchy, and compliance standards and can scale to 10 billion rows. CRM Analytics Growth costs $140 a year, billed USD/User/Month annually; Plus costs $165 a year on the same billing basis.
Spec sheet
- Purpose
- CRM Analytics is Salesforce’s native analytics experience, providing AI-powered insights in the flow of work so users can answer questions, predict outcomes, get recommendations, and act.Read 29 Sep 2026 · salesforce.com
- Trial
- Salesforce offers a free CRM Analytics trial, but the page does not state its duration.Read 29 Sep 2026 · salesforce.com
- Integrations
- Users can find, share, and discuss CRM Analytics insights in Slack, including through subscriptions and notifications.Read 29 Sep 2026 · salesforce.com
- Security
- Salesforce says CRM Analytics inherits Salesforce security, role hierarchy, permissions, and compliance standards.Read 29 Sep 2026 · salesforce.com
- Support
- The Standard Success Plan, included with all licenses, provides access to knowledge articles, documentation, Trailhead, and the Trailblazer Community.Read 29 Sep 2026 · salesforce.com
- Headquarters
- San Francisco, CaliforniaRead 28 Sep 2026 · salesforce.com
- Founded
- 1999Read 28 Sep 2026 · salesforce.com
- Connectors
- Salesforce documents database connectors for services including Amazon Athena, Google BigQuery, Snowflake, Databricks, Microsoft Azure, SAP HANA Cloud, and Zendesk.Read 29 Sep 2026 · help.salesforce.com
- Data sources
- CRM Analytics can use Salesforce and external data, including ERP and transaction data, data lakes, warehouses, and semistructured data from devices and websites.Read 29 Sep 2026 · salesforce.com
- Features
- It includes dashboard creation and editing, out-of-the-box dashboards, KPIs, and analytics data models for Salesforce business lines and industry clouds.Read 29 Sep 2026 · salesforce.com
- Mobile
- CRM Analytics is available on iOS devices running iOS 16 or later and Android devices running Android 5 or later.Read 29 Sep 2026 · help.salesforce.com
- Scale
- Salesforce says CRM Analytics can scale to 10 billion rows of data.Read 29 Sep 2026 · salesforce.com
- Who it is for
- Salesforce describes CRM Analytics as suited to teams that need analytics and insights deeply integrated into Salesforce CRM, including sales reps, service agents, and business users.Read 29 Sep 2026 · salesforce.com
Plans and prices
CRM Analytics Growth $140 a year USD/User/Month (Billed annually) Sales Analytics and Service Analytics · Analytics Studio · Data Platform Read 29 Sep 2026 · salesforce.com
CRM Analytics Plus $165 a year USD/User/Month (Billed annually) Everything in CRM Analytics Growth · Einstein Discovery Read 29 Sep 2026 · salesforce.com
Strong points and limits
Strong points
- AI-powered questions, predictions, and recommendations
- Connects Salesforce and external data sources
- Slack sharing, subscriptions, and notifications
- Available on web, API, iOS, and Android
- Supports up to 10 billion rows
Limits
- No free plan
- Growth starts at $140 a year
- Mobile access requires iOS 16 or Android 5
- Deployment is cloud-based
Who it suits
It suits sales, service, and business teams needing analytics integrated into Salesforce CRM. Mobile users and teams combining Salesforce with external data sources are also covered.
Verdict
CRM Analytics combines Salesforce data, external connectors, dashboards, and AI-oriented analysis in a cloud service.
Where Specifiction places it
- Cannabis CRM Software#2 of 257.7
- Augmented Analytics Software#16 of 327.8
- Data Analytics Software#22 of 347.7