Adobe Analytics vs Qlik Sense
Adobe Analytics
business.adobe.com
Qlik Sense
qlik.comSide by side
| Figure | Adobe Analytics | Qlik Sense |
|---|---|---|
| Price from | — | $300/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 8 | 8 |
| Spec score · Data Analytics Software | 8.9 (#3) | 8.5 (#12) |
| Founded | 1982 | 1993 |
| Free plan | No | No |
| Headquarters | San Jose, California, USA | King of Prussia, Pennsylvania, United States |
| Integrations | Adobe Analytics integrates with Adobe Experience Platform and Adobe Customer Journey Analytics and connects with other Experience Cloud products. | Qlik says its Connector Factory provides access to hundreds of applications and data sources. |
| Security and compliance | Adobe’s compliance list includes Adobe Analytics as a product filter and lists ISO 27018:2019 among completed certifications and attestations. | Qlik lists ISO 27001:2022, ISO 27017:2015, ISO 27018:2019, ISO 42001:2023, SOC 1, SOC 2 with HITRUST CSF, and SOC 3 among its security and compliance credentials. |
| Trial | The product page offers a “Try for free” option and links to an Adobe Analytics sandbox resource. | The full-version Qlik Cloud Analytics trial lasts 30 days, requires no credit card, and allows users to include their own data. |
Plans
Adobe Analytics
- SelectPriced on request
- PrimePriced on request
- UltimatePriced on request
- Digital analytics (Adobe Analytics)Priced on request
- Foundation PackPriced on request
- PrimePriced on request
- SelectPriced on request
- UltimatePriced on request
Qlik Sense
- Starter$300 a month
- Standard$825 a month
- Premium$2,750 a month
- EnterprisePriced on request
- Starter$300 a month
- Standard$825 a month
- Premium$2,750 a month
- EnterprisePriced on request
In their own words
Adobe Analytics
Adobe Analytics collects and processes visitor behavior across digital properties for analysis, reporting, and delivery of behavioral insights. It ingests data from websites, mobile experiences, kiosks, and streaming media, including paid and owned channels. Users can change views and fields on processed data without altering the original dataset. Analysis includes segmentation, cohort analysis, anomaly detection, and contribution analysis through AI and machine-learning services. Channel tools show visitor flow and fallout areas to examine conversion or disengagement points. Governance features provide alerts, policies, and residency controls for sensitive-data access and geographic storage requirements. Adobe lists integrations with Adobe Journey Optimizer, Adobe Target, Adobe Experience Platform, Microsoft Azure, Amazon S3, Google BigQuery, Snowflake, Microsoft Dynamics 365, and Salesforce. Developer access includes SDKs, APIs, SQL connectors, Experience Platform Web SDK, and R and Python support. The product focuses mainly on web and mobile behavior; broader cross-channel analysis is positioned for Customer Journey Analytics. Pricing is on request, with a free trial option.
Qlik Sense
Qlik Sense is an analytics product Qlik describes as the foundation for Qlik Cloud Analytics. The cloud offering provides interactive dashboards and visualizations for exploring data, alongside automated insights, forecasting and trend detection. Qlik Answers lets users ask questions about their data and find connections. Teams can automate and share reports, and connect third-party apps; Qlik says its Connector Factory provides access to hundreds of applications and data sources. Listed capabilities include hourly refresh, row-level security, scheduled reports, embedded analytics and natural-language queries. Deployment is hybrid, with custom plans available for customers hosting on their own IT infrastructure. Qlik Cloud Analytics region options include North America, Germany, Ireland, the United Kingdom, Australia, Japan and Singapore. Qlik Sense Desktop is available for Windows 10 and Windows 11, with 4 GB minimum memory and 5 GB installation space listed. Starter costs $300 a month, billed annually for 10 users. Standard costs $825 a month, billed annually; Premium costs $2,750 a month, billed annually. Enterprise pricing is available by quote.