Microsoft Clarity vs Mouseflow

Microsoft Clarity is a behavior analytics tool for websites and apps, offering heatmaps, session recordings, and insights into user interactions. Heatmaps show clicks, scrolling, focus, drop-off, and conversion patterns; rage-click and dead-click insights can help identify interaction trouble spots. Recordings are retained for 30 days. Clarity also includes AI summaries, AI chat, AI visibility, and brand agents. Its mobile SDK supports Android, iOS, Flutter, and React Native, with low-code setup described as having minimal performance or bandwidth impact. Google Analytics integration connects behavior data with analytics, and Clarity also offers an MCP server and a live browser extension. Microsoft lists Clarity as free forever, with all features included, unlimited heatmaps, websites, and team members, and no traffic limits. The listed Free plan is free. Microsoft says user data is not shared with third parties and presents the product as GDPR and CCPA ready. Clarity is built by Microsoft and is used by more than 2 million sites and apps globally.

Mouseflow records website visitor behavior, tracking clicks, mouse movement, scrolls, forms, and page content. Its platform includes session replay, heatmaps, friction detection, conversion funnels, journey analytics, form analytics, and feedback surveys. Mouseflow says it records all sessions without sampling, and includes rage-click detection and mobile capture. Ask Mina lets users ask questions about behavioral data, while Mina Insights surfaces patterns and friction. Integrations listed include Adobe Analytics, Google Analytics, Google Tag Manager, AB Tasty, Shopify, and Google Ads. Setup can use a JavaScript snippet before the closing body tag, with plugins and integrations also available. Mouseflow says its data centers are ISO 27001 and SOC 1 Type II certified, with PCI DSS compliance, and that its US data center meets HIPAA standards. It says IP addresses are masked automatically and EU customer data is stored in the EU. The free plan includes 500 sessions per month; paid plans include stated session and retention limits. When a monthly session allowance runs out, tracking stops until refill or upgrade.