Heap vs Triple Whale
Heap
heap.ioTriple Whale
triplewhale.comSide by side
| Figure | Heap | Triple Whale |
|---|---|---|
| Price from | Free | $219/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| macOS | Yes | — |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 5 |
| Spec score · Web analytics tools | 9.1 (#8) | 9.3 (#4) |
| Developer documentation | Heap provides a developer center with installation guides, API reference, help-center links and community resources. | Triple Whale has a developer portal plus a Help Center API collection covering API-key management and integrations. |
| Documentation depth | The help center provides product information, resource guides and training courses, while the developer site maintains API references and SDK changelogs. | The Help Center contains onboarding, Moby, attribution, creative, conversion, retention, discovery, data and settings sections, including more than 100 data articles. |
| Free plan | Yes | Yes |
| Integrations | Heap advertises more than 100 integrations and lists tools including Salesforce, Snowflake, Shopify, Klaviyo, Braze, Iterable, Marketo, Stripe and Zapier. | Triple Whale lists more than 60 pre-built integrations spanning Shopify, WooCommerce, BigCommerce, ad networks, marketplaces, email, subscriptions, shipping, reviews, warehouses and collaboration tools. |
| Rating on Capterra | 4.5 out of 5 from 42 reviews. | 5.0 out of 5 from 1 review |
| Rating on G2 | 4.4 out of 5 from 1,097 reviews. | 4.5 out of 5 from 482 reviews |
| Rating on Gartner Peer Insights | 4.3 out of 5 from 23 ratings. | 5.0 out of 5 from 1 review |
| Rating on TrustRadius | 8.1 out of 10 from 385 reviews and ratings. | 9.2 out of 10 from 12 reviews and ratings |
| What it does | Heap is a digital insights and product analytics platform that automatically captures user interactions and helps teams improve conversion, retention and digital experiences. | Triple Whale is a cloud ecommerce intelligence platform that combines marketing, sales and operations data in a central dashboard with attribution, analytics and AI agents. |
Plans
Triple Whale
- FreeFree
- FreeFree
- Foundation$219 a month
- Automate$749 a month
- EnterprisePriced on request
In their own words
Heap
Heap is an analytics product from Heap for tracking events and examining user activity. Its listed capabilities include conversion funnels, session recordings, ecommerce tracking, and API access. The listed platform is API, and the monthly visitor limit is 10,000. Data retention is described as limited. Heap offers a Free plan at free, covering 10,000 monthly sessions and six months of data history. Pro has no listed price and includes account analytics, an engagement matrix, report alerts, standard support, and Session Replay as an add-on. Premier also has no listed price and includes unlimited projects and one year of data history. The product therefore combines event collection with tools for conversion analysis, recordings, and ecommerce activity. Buyers should note that the free allowance is expressed in monthly sessions, while the listed visitor limit is 10,000.
Triple Whale
Triple Whale brings business data together to help ecommerce and retail brands measure growth and support decisions and actions. The product is aimed at marketing, ecommerce, and data leaders. Triple Pixel supports tracking across devices and platforms, while paid plans offer multi-touch attribution. Moby AI uses business context to answer questions about sales, spend, customers, and performance, and can generate on-brand creative. The Automate plan adds paid-media actions, scheduled reports and workflows, creative variations, and tools for landing pages and interactive assets. Enterprise combines attribution with marketing mix modeling and incrementality testing, including holdouts and geo-lift tests. Triple Whale lists more than 60 pre-built integrations, plus Data-In and Data-Out APIs for connecting sources and syncing platform data to warehouses, BI tools, or internal apps. The Free plan costs nothing and includes 10 users and 12 months of data retention. The product has a mobile app and lists real-time data refresh updated every 15 minutes or less. Triple Whale was founded in 2021 and is headquartered in Columbus, Ohio.