Pendo Analytics

Spec sheet

What it does

Pendo Analytics tracks behavior in web and mobile applications to explain engagement, retention, journeys and feature adoption.Read 14 Oct 2026 · pendo.io

Purpose

Pendo Analytics tracks product usage to help teams understand engagement, retention, and product success without manual event tagging.Read 30 Sep 2026 · pendo.io

Intended users

Pendo says organizations from Fortune 500 companies to B2B technology startups, educational institutions, and healthcare systems use its products to increase software adoption.Read 30 Sep 2026 · pendo.io

Integrations

Pendo lists 51 integrations, including Salesforce, Segment, Slack, Snowflake, Tableau, Jira, Zendesk, HubSpot, Marketo and Webhooks.Read 14 Oct 2026 · pendo.io

Security

Pendo says it observes SOC 2, GDPR, TX-RAMP, and HIPAA requirements, encrypts customer data in transit and at rest, and offers role-based access controls and audit trails.Read 30 Sep 2026 · pendo.io

Support

Pendo describes onboarding, training, education, customer success, and technical guidance as part of its services and support offering.Read 30 Sep 2026 · pendo.io

Headquarters

Raleigh, North Carolina, United StatesRead 28 Sep 2026 · pendo.io

Founded

2013Read 28 Sep 2026 · pendo.io

AI analytics

Leo answers natural-language questions using live Pendo product data, while the public MCP server exposes analytics to compatible AI tools.Read 14 Oct 2026 · pendo.io

AI assistant and API

Leo answers natural-language questions using live Pendo data, and Pendo’s public MCP server can query analytics and product objects from AI tools.Read 30 Sep 2026 · pendo.io

AI tagging

AI tagging reads routing and DOM structure to identify pages and features without manual tagging.Read 14 Oct 2026 · pendo.io

Analytics tools

Its analytics functions include Data Explorer, paths, funnels, workflows, retention analysis, behavioral insights, and Product Engagement Score.Read 30 Sep 2026 · pendo.io

Automatic capture

Pendo says installation starts collecting app and user data without manual event tagging.Read 14 Oct 2026 · pendo.io

Browser requirements

The Pendo application supports current Edge, Chrome, Firefox and Safari; the Visual Design Studio is not supported on current Safari versions.Read 14 Oct 2026 · support.pendo.io

Cloud hosting

Pendo hosts and processes application data in a managed, multi-tenant Google Cloud SaaS/PaaS environment.Read 14 Oct 2026 · support.pendo.io

Company facts

LinkedIn identifies Pendo.io as a privately held software-development company founded in 2013, headquartered in Raleigh, North Carolina, with 501–1,000 employees.Read 14 Oct 2026 · linkedin.com

Company ownership and funding

Crunchbase lists Pendo as private, with 13 funding rounds, 501–1,000 employees and investors including J.P. Morgan and Thoma Bravo.Read 14 Oct 2026 · crunchbase.com

Dashboards

The product provides collaborative dashboards combining quantitative and qualitative data.Read 14 Oct 2026 · pendo.io

Data collection

Default collection includes page views, clicks, focus events, visitor/account metadata and, when enabled, DOM-based session replay with masking controls.Read 14 Oct 2026 · support.pendo.io

Data Explorer

Data Explorer lets users build analyses of actions, segments and behavior over time.Read 14 Oct 2026 · pendo.io

Documentation and support

Pendo provides a Help Center, developer documentation, API references, SDK release notes, Academy training, certification and community forums.Read 14 Oct 2026 · support.pendo.io

Free trial

Pendo says its 30-day free trial provides access to the platform’s analytics, in-app guides, feedback, journey orchestration, and more.Read 30 Sep 2026 · pendo.io

Historical data

Pendo says it captures historical behavior from installation, allowing teams to tag pages and features later and still analyze earlier behavior.Read 30 Sep 2026 · pendo.io

Installation methods

Implementations use a JavaScript install script, the Pendo Launcher browser extension or a mobile SDK.Read 14 Oct 2026 · support.pendo.io

Licence

Pendo is a proprietary commercial service; its site reserves all rights to Pendo.io, Inc. trademarks and product materials.Read 14 Oct 2026 · pendo.io

Limit: guide builder

Review summaries cite missing simultaneous editing and folder organization, plus a guide-builder interface that can feel unintuitive.Read 14 Oct 2026 · trustradius.com

Limit: learning and price

Trustpilot reviewers describe the product as difficult to learn and expensive, with repetitive setup for guides.Read 14 Oct 2026 · trustpilot.com

Limit: reporting

Reviewers request better charting, sorting, dashboard organization and more flexible comparison reporting.Read 14 Oct 2026 · trustradius.com

Mobile requirements

Current documentation lists Android 5–16 for newer SDKs, iOS 11–26 for SDK 3.8.2+, React Native 0.60–0.83, Expo 41–54 and Flutter 3.3+.Read 14 Oct 2026 · support.pendo.io

Mobile support

Pendo for Mobile supports native iOS and Android apps and frameworks including React Native, Flutter, SwiftUI, Jetpack Compose, MAUI, and Compose Multiplatform.Read 30 Sep 2026 · pendo.io

Notable news: layoffs

Axios reported on April 7, 2026 that Pendo planned to eliminate 90 positions, about 10% of its workforce, including 30 Raleigh roles.Read 14 Oct 2026 · axios.com

Paid integration add-ons

The help center says Salesforce, Data Sync, API, Webhooks and Twilio Segment webhooks are paid add-ons, while custom API or webhook integrations are priced separately.Read 14 Oct 2026 · support.pendo.io

Paths and funnels

Path, funnel and workflow reports show navigation, conversion, drop-off and friction across applications.Read 14 Oct 2026 · pendo.io

Praise: analytics and segmentation

TrustRadius reviewers repeatedly praise detailed analytics dashboards, precise segmentation, feature usage tracking and NPS surveys.Read 14 Oct 2026 · trustradius.com

Praise: no-code guides

Independent reviewers commonly praise creating and deploying in-app guides without developer resources.Read 14 Oct 2026 · trustradius.com

Pricing limit

Pendo prices plans according to monthly active users and selected functionality; the free plan supports up to 500 monthly active users.Read 30 Sep 2026 · pendo.io

Product Engagement Score

Pendo's Product Engagement Score combines adoption, stickiness and growth into one metric.Read 14 Oct 2026 · pendo.io

Public APIs

The Engage API supports integration-key authentication, subscription queries, guide and segment management, metadata, track events and bulk deletion; separate Feedback and Web SDK APIs are documented.Read 14 Oct 2026 · support.pendo.io

Qualitative insights

Pendo connects analytics with user feedback and session replays to help teams investigate the reasons behind observed behavior.Read 30 Sep 2026 · pendo.io

Rating on Capterra

4.5 out of 5 from 238 reviewsRead 14 Oct 2026 · capterra.com

Rating on G2

4.4 out of 5 from 1,819 reviewsRead 14 Oct 2026 · g2.com

Rating on Gartner Peer Insights

4.4 out of 5 from 126 ratingsRead 14 Oct 2026 · gartner.com

Rating on Software Advice

4.5 out of 5 from 238 reviewsRead 14 Oct 2026 · softwareadvice.com

Rating on Trustpilot

3.2 out of 5 from 2 reviewsRead 14 Oct 2026 · trustpilot.com

Rating on TrustRadius

8.5 out of 10 from 257 reviewsRead 14 Oct 2026 · trustradius.com

Retention

Pendo Analytics reports how frequently visitors and accounts return to a product.Read 14 Oct 2026 · pendo.io

Retroactive analytics

Pendo retains historical behavior from installation so teams can tag pages and features after the fact.Read 14 Oct 2026 · pendo.io

Salesforce integration

Pendo's Salesforce integration synchronizes data in both directions, enriching Pendo metadata and writing Pendo usage into Salesforce.Read 14 Oct 2026 · support.pendo.io

SDKs

Pendo documents native Android and iOS SDKs plus React Native, Expo, Flutter, Kotlin Multiplatform, .NET MAUI and Xamarin Forms support.Read 14 Oct 2026 · support.pendo.io

Security controls

Pendo states SOC 2, GDPR and HIPAA alignment, TLS transmission, AES-256 encryption at rest, SAML or Google login, 2FA through the identity provider and granular roles.Read 14 Oct 2026 · support.pendo.io

Self-hosting

Customers can download and self-host pendo.js, but Pendo warns this delays feature and critical security updates and requires maintenance.Read 14 Oct 2026 · support.pendo.io

Plans and prices

Every Pendo Analytics plan and price →

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