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AppMetrica

appmetrica.yandex.com

Free plan Open source WebiOSAndroidAPI
Visit appmetrica.yandex.com
Spec score 8.9 #5 of 45 in Product Analytics Tools

What it is

AppMetrica is a mobile-app analytics and growth platform from Yandex, with web, iOS, Android, and API access. It combines attribution, product and marketing analytics, reports, funnel analysis, retention reports, revenue tracking, crash insights, and A/B experiments. Teams can send push campaigns to defined user cohorts. Its SDK records device, session, referral, in-app action, revenue, error, crash, and ANR data. Documented interfaces include Management, Reporting, Logs, Data Stream, Post, and Push APIs. Apphud integration adds purchase and subscription tracking on Custom and Pro plans. The maker says AppMetrica is ISO 27001 certified and offers SDK controls to delay statistics collection until consent. Documented SDK data is encrypted in transit with AES-128, while depersonalized data is stored on Yandex servers in the EU and Russian Federation. The Free plan costs nothing, with stated event quotas and organization-wide limits.

Spec sheet

What it does
AppMetrica is Yandex's all-in-one mobile analytics service for user behavior, revenue, acquisition campaigns and crash monitoring.Read 15 Oct 2026 · g2.com
Product
AppMetrica is a full-cycle platform for analyzing and growing mobile applications.Read 7 Oct 2026 · appmetrica.yandex.com
Audience
The maker describes the service as serving marketing experts, product managers, analysts, and developers.Read 7 Oct 2026 · appmetrica.yandex.com
Platforms
SDKs are offered for native Android and iOS apps, with plugins for Unity, Flutter, and React Native.Read 7 Oct 2026 · appmetrica.yandex.com
Integrations
The Apphud integration supports purchase and subscription tracking and is available with Custom and Pro plans.Read 7 Oct 2026 · appmetrica.yandex.com
Privacy
The maker says AppMetrica is ISO 27001 certified and provides SDK controls for disabling statistics collection until user consent.Read 7 Oct 2026 · appmetrica.yandex.com
Support
The Free plan offers a feedback form; Pro includes personal support via a dedicated chat.Read 7 Oct 2026 · appmetrica.yandex.com
Headquarters
Moscow, RussiaRead 28 Sep 2026 · appmetrica.yandex.com
Company
Yandex says it appeared as a company in 2000 and lists its head office in Moscow, Russia.Read 7 Oct 2026 · yandex.com
Analytics
It provides attribution, product and marketing analytics, reports, funnels, crash analytics, and A/B experiments.Read 7 Oct 2026 · appmetrica.yandex.com
APIs
The documentation lists Management, Reporting, Logs, Data Stream, Post, and Push APIs.Read 7 Oct 2026 · appmetrica.yandex.com
Cohort analysis
Cohorts can be grouped by install date, traffic source, profile, app version and operating system.Read 15 Oct 2026 · appmetrica.yandex.com
Company profile
LinkedIn lists AppMetrica as a public data-infrastructure and analytics company headquartered in Dubai with 51–200 employees.Read 15 Oct 2026 · linkedin.com
COPPA statement
Yandex says it processes app-visitor information for app owners, applies reasonable security measures and may terminate services for child-directed apps.Read 15 Oct 2026 · appmetrica.yandex.com
Crash monitoring
Real-time crash and error reports show app stability and the share of affected users.Read 15 Oct 2026 · appmetrica.yandex.com
Data collection
The SDK tracks device, session, referral, in-app action, revenue, error, crash, and ANR data.Read 7 Oct 2026 · appmetrica.yandex.com
Data location
The page says depersonalized AppMetrica data is stored on Yandex servers in the EU and the Russian Federation.Read 7 Oct 2026 · appmetrica.yandex.com
Documentation support
The documentation has platform quick starts, usage examples, API sections, troubleshooting and feedback-based support.Read 15 Oct 2026 · appmetrica.yandex.com
Encryption
The SDK encrypts the user data listed in its privacy documentation in transit using AES-128.Read 7 Oct 2026 · appmetrica.yandex.com
Engagement
The service supports push campaigns targeted to specific user cohorts.Read 7 Oct 2026 · appmetrica.yandex.com
Funnel analysis
Funnel reports identify where users drop between registration and purchase steps.Read 15 Oct 2026 · appmetrica.yandex.com
GDPR controls
Yandex says processed data is non-personalized, documents processing in a DPA and lets SDK clients disable collection before consent.Read 15 Oct 2026 · appmetrica.yandex.com
Google Play availability
The former official Android AppMetrica app is listed by AppBrain at 3.67 out of 5 from 200 ratings and was removed from Google Play on May 10, 2025.Read 15 Oct 2026 · appbrain.com
Limit: mobile app
Apple reviewers report missing purchase tracking, no iPad version, graph-related crashes and login failures.Read 15 Oct 2026 · apps.apple.com
Limit: reporting
G2 reviewers report inconsistent totals between reports, slow loading, arbitrary export structures and missing agency API or access-role capabilities.Read 15 Oct 2026 · g2.com
Limit: support and scope
TrustRadius reviewers cite limited features, occasional crashes, sparse integrations, plain design and slow or insufficient support.Read 15 Oct 2026 · trustradius.com
Limits
The Free plan does not allow purchasing additional tools or extending plan limits, and organization limits apply across its apps.Read 7 Oct 2026 · appmetrica.yandex.com
Maker and launch
The service is operated by YANDEX LLC/Yandex Ads and was launched in 2013.Read 15 Oct 2026 · github.com
Mobile attribution
Attribution supports device ID, referrer and probabilistic matching, configurable attribution windows, postbacks, tracking links, deeplinks and smartlinks.Read 15 Oct 2026 · appmetrica.yandex.com
No-code integration
AppMetrica advertises automatic purchase tracking, reuse of markup from other SDKs and basic-event tracking without writing code.Read 15 Oct 2026 · appmetrica.yandex.com
Notable news
On February 4, 2025, AppMetrica announced SDK changes intended to report purchase, ad-view and monetization events in real time.Read 15 Oct 2026 · appmetrica.yandex.com
Open-source license
The Android and iOS SDK source is publicly available under the MIT License.Read 15 Oct 2026 · appmetrica.yandex.com
Praise: data access
TrustRadius reviewers value raw and aggregated API exports, traffic-source monitoring, attribution, segmentation and retargeting data.Read 15 Oct 2026 · trustradius.com
Praise: usability
G2 reviewers repeatedly praise the friendly interface, straightforward setup and easy integrations.Read 15 Oct 2026 · g2.com
Praise: value
SoftwareReviews reviewers describe AppMetrica as reliable, productive and useful for combining campaign, retargeting and analytics work in one SDK.Read 15 Oct 2026 · softwarereviews.com
Product analytics
Product teams can use granular events, segmentation, cohorts, funnels and metric-change notifications.Read 15 Oct 2026 · appmetrica.yandex.com
Public APIs
Its API suite includes Logs, Reports, Post, Push, administration and Data Stream APIs.Read 15 Oct 2026 · appmetrica.yandex.com
Public repositories
The AppMetrica GitHub organization lists public Android, iOS, Unity, Flutter, React Native and push SDK repositories.Read 15 Oct 2026 · github.com
Push campaigns
The service includes targeted push campaigns for retention and conversion workflows.Read 15 Oct 2026 · appmetrica.yandex.com
Rating on Apple App Store (Russia)
3.0 out of 5 from 71 ratingsRead 15 Oct 2026 · apps.apple.com
Rating on Apple App Store (US)
2.5 out of 5 from 6 ratingsRead 15 Oct 2026 · apps.apple.com
Rating on G2
4.5 out of 5 from 46 reviewsRead 15 Oct 2026 · g2.com
Rating on SoftwareReviews
7.2 out of 10 from 5 reviewsRead 15 Oct 2026 · softwarereviews.com
Rating on TrustRadius
7.7 out of 10 from 12 ratingsRead 15 Oct 2026 · trustradius.com
SDK platforms
Official SDK documentation covers native Android and iOS plus Unity, Flutter and React Native plugins.Read 15 Oct 2026 · appmetrica.yandex.com
SDK versions
The SDK page lists Android 8.2.0, iOS 6.3.0, Unity 6.8.0, Flutter 4.0.0 and React Native 4.0.0 as latest versions on that page.Read 15 Oct 2026 · appmetrica.yandex.com
Self-building SDK
Developers can assemble Android AAR modules with Gradle from GitHub source, while iOS is distributed through Swift Package Manager.Read 15 Oct 2026 · appmetrica.yandex.com
Streaming export
Data Stream API is intended for continuous real-time raw-data exports and supports up to 12 TB per day.Read 15 Oct 2026 · appmetrica.yandex.com
Traffic integrations
The attribution product says it connects to hundreds of integrated traffic sources.Read 15 Oct 2026 · appmetrica.yandex.com

Plans and prices

Free Free No fees 100,000,000 custom events/month · 3,250,000 custom events/day · limits apply across all apps in the organization · no paid add-ons or limit extensions Read 7 Oct 2026 · appmetrica.yandex.com
Free Free No fees 100 million custom events/month · 2 simultaneous A/B tests · 100 flags · feedback-form support · standard reports and API · revenue reports · push campaigns · subscription tracking Read 15 Oct 2026 · appmetrica.yandex.com
Custom Priced on request Calculator; $0.80 per extra million events 100–15,000 million custom events/month · 2–50 simultaneous A/B tests · 100–2,000 flags · Data Stream API · workspaces · feedback-form support Read 15 Oct 2026 · appmetrica.yandex.com
Pro Priced on request Calculator; $0.80 per extra million events Up to 20,000 million custom events · up to 10 simultaneous A/B tests · 500–2,000 flags · 200 million Data Stream API events · workspaces · LTV and churn predictions · premium support Read 15 Oct 2026 · appmetrica.yandex.com

Every AppMetrica plan and price →

Strong points and limits

Strong points

  • Free plan with 100,000,000 custom events monthly
  • Attribution, funnels, retention, revenue, and crash analytics
  • Push campaigns targeted to user cohorts
  • Management, reporting, logs, and push APIs
  • SDK consent controls and AES-128 transit encryption

Limits

  • Free limits apply across all organization apps
  • Free plan cannot add tools or extend limits
  • Apphud tracking requires Custom or Pro

Who it suits

It suits marketing experts, product managers, analysts, and developers managing mobile applications. Teams needing iOS and Android coverage, cohort messaging, and detailed event analytics may find its listed capabilities relevant.

Verdict

AppMetrica covers acquisition, product, revenue, crash, and engagement measurement in one service. Check organization-wide quotas and the unlisted paid-plan costs before choosing a tier.

Where Specifiction places it

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