GameAnalytics
gameanalytics.com
What it is
GameAnalytics is a data and insights platform for game developers who need to understand players, assess gameplay and make decisions using game data. AnalyticsIQ provides dashboards, event tracking, funnels, cohort and retention analysis, and real-time reporting. SegmentIQ offers A/B testing, remote configurations and player segmentation. PipelineIQ supports BigQuery warehousing, raw data export, metrics and organization APIs, and an MCP server. MarketIQ covers store intelligence, advertising and creative insights, app comparisons, and download and revenue data. The platform lists integrations such as Unity, Unreal, Roblox, BigQuery, AWS, Adjust, AppsFlyer, AdMob and AI tools. It supports Android, iOS, Linux, macOS, web and Windows. A free plan has no MAU limits. The pricing note lists paid access from $29/mo (annual) and a 14-day trial; individual listed plans include AnalyticsIQ at $49 a month and PipelineIQ and MarketIQ at $499 a month. SegmentIQ requires a quote. GameAnalytics states it is SOC 2 Type II compliant and ISO 27001 certified.
Spec sheet
- What it does
- GameAnalytics is a data and insights platform for game developers that tracks player behavior, monetization, retention, live operations and market benchmarks.Read 15 Oct 2026 · docs.gameanalytics.com
- Purpose
- GameAnalytics is a data and insights platform built for game developers to analyze players, optimize gameplay and make data-driven decisions.Read 29 Sep 2026 · docs.gameanalytics.com
- Audience
- GameAnalytics describes its platform as serving game studios from indie teams to larger studios and publishers.Read 29 Sep 2026 · gameanalytics.com
- Integrations
- Listed integrations include Unity, Unreal, Roblox, iOS, Android, JavaScript, BigQuery, AWS, Adjust, AppsFlyer, AdMob, ChatGPT, Claude, Cursor, Gemini and Codex.Read 29 Sep 2026 · gameanalytics.com
- Security
- The security page states GameAnalytics is SOC 2 Type II compliant and ISO 27001 certified, and describes penetration testing, intrusion detection and infrastructure monitoring.Read 29 Sep 2026 · gameanalytics.com
- Privacy
- The company says it does not use player data to create advertising profiles or sell personal data to third parties.Read 29 Sep 2026 · gameanalytics.com
- Support
- Support options listed include documentation, email support, premium onboarding and a dedicated Slack channel for contracts over $4K per month.Read 29 Sep 2026 · gameanalytics.com
- Headquarters
- London, United KingdomRead 23 Sep 2026 · gameanalytics.com
- Founded
- The company says it was founded in 2011 by Morten Wulff.Read 29 Sep 2026 · gameanalytics.com
- Analytics
- AnalyticsIQ offers dashboards, event tracking, funnels, cohorts, retention analysis and real-time reporting.Read 29 Sep 2026 · gameanalytics.com
- AnalyticsIQ
- AnalyticsIQ provides dashboards, query tools, funnels, cohorts, engagement analysis, real-time monitoring, technical-health metrics and scheduled reports.Read 15 Oct 2026 · docs.gameanalytics.com
- C++ requirements
- Building the C++ SDK requires Python 3.6+, CMake 3.20+, Xcode 15+ on Mac or Visual Studio 2019+ on Windows.Read 15 Oct 2026 · docs.gameanalytics.com
- Collection API
- The collection API accepts HTTPS JSON events at api.gameanalytics.com, has a sandbox endpoint and recommends gzip compression.Read 15 Oct 2026 · docs.gameanalytics.com
- Collection limit
- The collection API limits each POST payload to 1 MB.Read 15 Oct 2026 · docs.gameanalytics.com
- Company founding
- LinkedIn and the company history identify 2011 as the founding year; the company history names Morten Wulff as founder.Read 15 Oct 2026 · gameanalytics.com
- Company size
- LinkedIn lists GameAnalytics as a privately held company with 11–50 employees headquartered in London.Read 15 Oct 2026 · uk.linkedin.com
- Current status
- The official status page showed all listed GameAnalytics components operational on October 15, 2026, with no incidents reported for October 9–15.Read 15 Oct 2026 · status.gameanalytics.com
- Data access
- PipelineIQ supports BigQuery data warehousing, raw data export, metrics and organization APIs, and an MCP server.Read 29 Sep 2026 · gameanalytics.com
- Documentation
- Documentation covers setup, organizations, products, SDKs, integrations, event types, metrics, filtering, billing, user management and service-level topics.Read 15 Oct 2026 · docs.gameanalytics.com
- Funding
- The company history states it raised $2.5 million in seed funding in 2012 and a further $5.5 million in 2014.Read 15 Oct 2026 · gameanalytics.com
- Funnels
- Funnels measure multi-step progression, onboarding, purchases and ad flows, and can export results to CSV.Read 15 Oct 2026 · docs.gameanalytics.com
- Limit: data sending
- A Reddit user reported problems sending data from a Godot integration and said begin-game and custom events were not sending.Read 15 Oct 2026 · reddit.com
- Limit: privacy concern
- A Reddit commenter said the Godot trial attached a stable client identifier and reported country, raising privacy concerns for some users.Read 15 Oct 2026 · reddit.com
- Live operations
- SegmentIQ includes A/B testing, remote configs and player segmentation tools.Read 29 Sep 2026 · gameanalytics.com
- Market research
- MarketIQ provides store intelligence, advertising and creative insights, app comparisons, and download and revenue data.Read 29 Sep 2026 · gameanalytics.com
- MarketIQ
- MarketIQ includes a creative library, competitor-ad analysis, app-performance and store-ranking data, SDK intelligence and API access.Read 15 Oct 2026 · docs.gameanalytics.com
- Metrics API
- Metrics API returns aggregated KPI data for internal dashboards, automated reporting, health monitoring and anomaly alerts.Read 15 Oct 2026 · docs.gameanalytics.com
- Monetization analytics
- The platform analyzes in-app purchases, advertising and webshops with metrics including ARPPU, conversion rates and item-level revenue.Read 15 Oct 2026 · docs.gameanalytics.com
- Notable news: MCP documentation
- A June 18, 2026 update announced an MCP Documentation Server for connecting GameAnalytics documentation to AI tools.Read 15 Oct 2026 · gameanalytics.com
- Notable news: Resource Center
- A product update dated October 7, 2026 announced a Resource Center combining documentation search, support contact and onboarding guidance.Read 15 Oct 2026 · gameanalytics.com
- Notable news: Unity Asset Store
- A July 21, 2026 update announced that the Unity SDK could be installed directly from the Unity Asset Store.Read 15 Oct 2026 · gameanalytics.com
- Organization API
- Organization API can list and add users, games and studios and change access levels through organization.gameanalytics.com.Read 15 Oct 2026 · docs.gameanalytics.com
- Outage history
- IsDown reports 50 incidents since March 2024, including query unavailability, raw-export delays, processing delays, API errors, duplicate events and missing in-app-purchase data.Read 15 Oct 2026 · isdown.app
- Ownership
- Crunchbase lists Game Analytics Ltd. as the legal name and says the company was acquired by Mobvista.Read 15 Oct 2026 · crunchbase.com
- PipelineIQ
- PipelineIQ provides a managed BigQuery warehouse, raw event export, custom dimensions, data sharing and API access to metrics.Read 15 Oct 2026 · docs.gameanalytics.com
- Player engagement
- AnalyticsIQ cohorts group users by install period and support comparisons by platform, country, build and acquisition channel.Read 15 Oct 2026 · docs.gameanalytics.com
- Praise: customization
- G2 reviewers say default dashboards provide launch-critical information and can later be customized.Read 15 Oct 2026 · g2.com
- Praise: setup
- G2 reviewers repeatedly describe initial setup and integration as easy.Read 15 Oct 2026 · g2.com
- Praise: usability
- G2 reviewers praise the dashboard as easy to use and quick to understand.Read 15 Oct 2026 · g2.com
- Privacy policy position
- The security page says GameAnalytics does not sell personal data and does not use customer data to build advertising profiles.Read 15 Oct 2026 · gameanalytics.com
- Rating on G2
- 4.5 out of 5 from 27 reviewsRead 15 Oct 2026 · g2.com
- Rating on GetApp
- 0 out of 5 from 0 reviewsRead 15 Oct 2026 · getapp.com
- SDK coverage
- Official repositories include SDKs for Unity, Unreal, Godot, Roblox, iOS, Android, C#, JavaScript and C++.Read 15 Oct 2026 · github.com
- SDK licence
- The C++ SDK is open source and the official Unity, Unreal, Godot, Roblox, C# and JavaScript repositories are marked MIT licensed.Read 15 Oct 2026 · github.com
- Security claims
- GameAnalytics states that it is ISO certified, SOC 2 Type II compliant, GDPR/ePrivacy compliant and KidSAFE COPPA certified.Read 15 Oct 2026 · gameanalytics.com
- SegmentIQ
- SegmentIQ supports dynamic user segmentation, churn and retention signals, targeted A/B testing and remote configurations.Read 15 Oct 2026 · docs.gameanalytics.com
- Technical health
- Health dashboards cover FPS, errors, memory usage and application boot times across builds, platforms and devices.Read 15 Oct 2026 · docs.gameanalytics.com
- Unity platforms
- The Unity SDK supports Windows, Mac, Linux, WebGL, iOS, tvOS, Tizen, UWP, Windows 8 and Android.Read 15 Oct 2026 · github.com
- Unreal requirements
- The Unreal plugin supports Unreal Engine 5.3+, iOS 10+, Android API 21, and the minimum platform specifications for Windows and Mac UE5 builds.Read 15 Oct 2026 · github.com
Plans and prices
Strong points and limits
Strong points
- Free plan has no MAU limits.
- AnalyticsIQ includes funnels and retention analysis.
- SegmentIQ includes A/B testing and segmentation.
- PipelineIQ supports BigQuery and raw data export.
- Supports Android, iOS, desktop and web platforms.
Limits
- PipelineIQ and MarketIQ are listed at $499 a month.
- SegmentIQ pricing requires a quote.
- Paid access starts at $29/mo (annual).
Who it suits
It suits game studios, from indie teams to larger studios and publishers, looking for player analytics, gameplay tools or market insights. Teams needing data export, BigQuery support or live operations tools may also find its product lineup relevant.
GameAnalytics in depth
Read the full write-up
Overview
GameAnalytics is a game-focused platform for understanding player behavior and managing live game operations, data, and market research. It is best suited to studios that want analytics alongside those adjacent tools rather than a standalone reporting product. Its breadth is compelling, but the separate product tiers make it important to match the plan to the work you need done.
Key features
Player analytics
AnalyticsIQ covers dashboards, event tracking, funnels, cohorts, retention analysis, and real-time reporting. The Free plan includes these core analytics capabilities, including predefined and custom dashboards, without MAU limits. That removes a significant usage ceiling for smaller studios, although its AI Agent allowance is limited to 3 messages per user per day and 6 per organization per day. Revenue tracking, session replay, and crash insights are also listed capabilities.
Live operations
SegmentIQ brings together player-level insights, segmentation, event analysis, funnels, retention, and path analysis, with A/B testing and remote configurations in the live-operations offering. This is useful for teams that need to act on player groups as well as measure them. Its custom-quote pricing makes it harder to compare cost before contacting the company.
Data and market research
PipelineIQ provides raw data export, metrics and organization APIs, BigQuery warehousing, and an MCP server. It suits teams that want to move game data into their own analysis workflows; BigQuery usage is priced separately at $6.25 per TiB. MarketIQ shifts the focus outside a studio’s own game, offering store intelligence, advertising and creative insights, app comparisons, and download and revenue data.
Integrations, security, and support
Integrations include Unity, Unreal, Roblox, iOS, Android, JavaScript, BigQuery, AWS, Adjust, AppsFlyer, and AdMob, as well as ChatGPT, Claude, Cursor, Gemini, and Codex. GameAnalytics says it is SOC 2 Type II compliant and ISO 27001 certified, and describes penetration testing, intrusion detection, and infrastructure monitoring. The company says it does not use player data to build advertising profiles or sell personal data to third parties. Support includes documentation, email, premium onboarding, and a dedicated Slack channel for contracts over $4K per month.
Pricing
GameAnalytics uses a freemium model and offers a 14-day trial. There is a mismatch between its advertised paid entry point of $29/mo (annual) and the product prices shown: AnalyticsIQ is $49 a month, billed monthly. Confirm which offering the lower advertised rate applies to before budgeting around it.
Free: free. It includes dashboards, events, funnels, cohorts, retention, and real-time reporting with no MAU limits, plus the capped AI Agent allowance. It is a strong starting point for studios that need core player analytics without an MAU ceiling, but does not include the named paid product bundles.
AnalyticsIQ: $49 a month, billed monthly, with advanced analytics features and a 14-day free trial. It fits teams seeking the advanced analytics tier without committing to annual billing.
PipelineIQ: From $499/mo; get in touch for a quote. It includes custom event fields, BigQuery warehousing, raw data export, and metrics and organization APIs; BigQuery usage costs $6.25 per TiB. This is aimed at teams with data-export or warehouse needs, but the quote process and usage charge make total cost dependent on use.
MarketIQ: $499 a month, billed monthly, including 10 seats. It fits research teams that need store, advertising, creative, comparison, download, and revenue insights; the included seat count is a meaningful constraint for larger groups.
SegmentIQ: Custom pricing. Its user-level insights, segments, event analysis, funnels, retention, and path analysis suit teams focused on live operations, but the price requires a quote.
Platforms
GameAnalytics lists Android, iOS, Linux, macOS, Windows, web, and API support, giving it broad cross-platform coverage for game teams. Its integrations also include Unity, Unreal, and Roblox.
Who it's for
GameAnalytics serves studios from indie teams to larger studios and publishers. The no-MAU-limit Free plan makes core analytics accessible to teams of varied size, while PipelineIQ and MarketIQ target more specific data and market-research needs. It is less suitable for buyers who need a single, easily comparable price for every capability, since two products use quote terms and the paid entry-price statements differ.
Pros and cons
Pro: Free core analytics have no MAU limit, making the plan useful for studios whose player counts may grow.
Pro: Analytics, live operations, data export, and market research sit within one product family, allowing teams to cover several game-business needs.
Pro: SOC 2 Type II compliance, ISO 27001 certification, and a stated policy against advertising profiles or third-party personal-data sales address important security and privacy concerns.
Con: Pricing is difficult to compare at a glance: paid-from pricing differs from the AnalyticsIQ price, while SegmentIQ and PipelineIQ require quote contact.
Con: PipelineIQ’s BigQuery usage charge is separate from its subscription terms, so teams should account for data volume when estimating spend.
Con: The Free plan’s AI Agent messages are capped daily, and MarketIQ includes 10 seats, limits that matter to teams relying on those specific allowances.
Alternatives
For game-focused analytics, devtodev is worth comparing if a defined free-plan envelope is useful: its Free plan allows up to 25k MAU, 30 custom events, 5 team members, and raw data storage for up to 3 months. Teams needing broad product analytics beyond games could consider PostHog, which offers an open-source product licensed under MIT and supports self-hosting. If session limits suit the use case, UXCam has a free plan with 3,000 sessions per month and two app keys.
Helion, Zoho Apptics, Pendo Analytics, OpenPanel, and Keentics are other alternatives to compare. Browse Product Analytics Tools, Mobile App Analytics Software, Game Analytics Software, Game Crash Reporting Software, and Game LiveOps Software to narrow the category by need.
Verdict
GameAnalytics is a strong choice for game studios that want player analytics without MAU limits and may also need live-operations, data, or market-intelligence tools. Its main advantage is the breadth of game-specific work it can cover; its main drawback is pricing complexity across distinct products. Start with Free for core analytics, and choose a paid tier only after confirming its scope and total cost.
Verdict
GameAnalytics spans player analytics, live operations, data access and market research, with a free plan and a range of paid options. Check which product tier covers the tools your team needs and its listed price or quote terms.
Where Specifiction places it
- Game Analytics Software#1 of 329.3
- Product Analytics Tools#4 of 459.3
- Game LiveOps Software#4 of 269.2
- Mobile App Analytics Software#7 of 379.1
- Game Crash Reporting Software#5 of 269.0