devtodev

devtodev is a product analytics platform for teams building apps and games. Developers, analysts, and marketers who need behavior reporting alongside experiments and live configuration will get the most from it. Its strongest case is the combination of analysis and action; its plan ceilings and data-retention limits deserve close attention as usage grows.

Overview

The platform measures user behavior and player journeys through basic and custom events, with reporting for retention, monetization, and journeys. Retention, funnel, monetization, and cohort analysis cover several core questions about where people engage and where they drop off. Cross-platform analytics brings activity from mobile, web, and multiple devices into one workspace, a practical advantage for products that do not live on a single platform.

That breadth is balanced by plan limits. Free tops out at 25k monthly active users (MAU), while Basic is priced by MAU and Enterprise and Business use custom pricing. Teams should compare those thresholds with expected usage, event needs, and how long they need raw data retained.

Key features

AI-powered insights are intended to detect patterns, surface anomalies, and point to growth opportunities. They can help teams focus on changes that merit investigation, but sit alongside rather than replace the behavior reports. A/B testing and remote configurations let teams compare variations and change app settings in real time, so devtodev combines measurement with tools for acting on what teams learn.

Integrations include AppsFlyer, Adjust, Kochava, Branch (Tune), Tenjin, and Slack. Basic adds raw data export, including API access, for teams that need to work with underlying data beyond the platform's reports. Security measures include TLS 1.3 or similar encryption in transit, AES256 or similar encryption at rest, and periodic penetration testing. Amazon Web Services is listed as a data hosting provider in the EU.

Pricing

devtodev uses a freemium model, with a free plan, a 30-day trial of all features and tools, and paid pricing from $33/mo. The trial is a useful way to assess the full product before committing, while the free plan is a more limited ongoing option.

PlanPriceLimits and inclusionsFreefree; billed $0/moUp to 25k MAU, 30 custom events, five team members, and raw data stored for up to three months.Basic$3,310 a month; billed From $33/mo per 10k MAUUp to 250k MAU, 300 custom events, unlimited team members, and raw data stored for up to six months. Includes raw data export and integration and onboarding support.BusinessCustom pricingUnlimited MAU, 300 custom events, unlimited SQL, and raw data stored for up to 12 months.EnterpriseCustom pricingUnlimited MAU, 500 custom events, automated data provisioning and SSO, raw data stored for up to 18 months, and premium add-ons and support.Free suits a small team validating its analytics needs, but five seats, 30 custom events, and three months of raw-data retention can become restrictive. Basic raises the user and event ceilings and removes the team-member cap, making it the clearest step up for a growing product; its per-10k-MAU billing means cost scales with audience. Business is the fit for teams that need unlimited SQL and longer retention, while Enterprise adds more events, automated provisioning, SSO, and premium support. Both larger plans require a pricing conversation.

Platforms

devtodev supports Android, iOS, macOS, web, and Windows. Its cross-platform workspace is relevant to teams analyzing behavior across mobile, web, and multiple devices rather than treating each as a separate product.

Who it's for

Developers, analysts, and marketers working on apps or games are the intended users. It is a stronger fit for teams that want behavior and retention analysis tied to experimentation and real-time setting changes. Teams primarily seeking a standalone analytics setup, or whose usage outgrows the Free caps but does not justify MAU-based Basic pricing, may prefer a narrower or differently priced tool.

Pros and cons

Pros: Reporting spans retention, funnels, monetization, cohorts, and journeys, giving teams multiple ways to examine product behavior.

Pros: A/B tests and real-time remote configurations connect analysis to changes teams can make in the app.

Pros: Free allows 25k MAU and five team members, while Basic permits unlimited team members and includes raw-data export with API access.

Cons: Free is capped at 30 custom events and three months of raw-data retention, which may limit teams that need richer instrumentation or longer histories.

Cons: Basic is billed per 10k MAU, so its starting price is not a fixed cost as an audience grows.

Cons: Business and Enterprise require custom pricing, making them less straightforward to budget than Free or Basic.

Alternatives

Consider GameAnalytics if a free plan with no MAU limit is more important than devtodev's bundled experiments and remote settings; its free plan also covers events, funnels, cohorts, retention, and real-time reporting. GameBench is an alternative with a free Pro trial, including 30 minutes of Pro testing and unlimited sessions for 28 days. Choose PlayFab if its free-to-start model and development-mode title allowance better match your game project.

FirstLook Engagement Analytics offers a Forever Free plan with 100k player profiles, up to 500 playtesters, and 1,000 emails per month, plus Analytics Core at $149 a month. Unity Version Control is another freemium option, with unlimited cloud seats and 25 GB of storage on its free tier. ThinkingAI Gaming Analytics has a free plan with 2 million events per month, one project, one seat, and 12 months of data retention.

ByteBrew is worth considering if free analytics and live operations for games and apps are the priority. HUAWEI Analytics Kit is a free option for data analysis with more than 30 automatically collected events and 500 custom events. For broader category comparisons, see Game Analytics Software, Mobile App Analytics Software, and Product Analytics Tools.

Verdict

devtodev is a strong choice for app and game teams that want to connect cross-platform behavior analysis with A/B testing and real-time configuration. The Free tier is a credible starting point, and Basic adds room for larger teams and more events, but MAU-based billing and strict retention caps matter. Look elsewhere if uncapped free usage or predictable fixed pricing is the deciding factor.