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Medallia

medallia.com

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Spec score 7.4 #23 of 58 in Marketing Research Software

What it is

Medallia Experience Cloud brings together customer and employee experience signals for enterprise teams to analyze and act on. It collects input from surveys, voice, chat, web behavior, social channels, employee feedback and video. Analytics include AI-powered themes and root-cause analysis across structured and unstructured data. Teams can use alerts, case management, role-based reporting and closed-loop feedback workflows to follow up. The platform also lists sentiment analysis, NPS surveys, feature requests, feedback portals and in-app feedback. Medallia describes solutions for customer experience, employee experience, contact centers and market research. It offers hundreds of ready-made integrations, including Workday, Salesforce, ServiceNow and Adobe, and APIs and ETL for connecting legacy systems and supporting custom connectors. Available on Android, iOS and web, it also has API access. The mobile app lets employees view feedback, dashboards, metrics and alerts, and take action. Pricing is on request, in annual tiers, with Experience Data Record pricing and unlimited users included.

Spec sheet

Purpose
Medallia Experience Cloud helps enterprises turn experience data into business actions and performance improvements.Read 12 Oct 2026 · medallia.com
Integrations
Medallia says it offers hundreds of out-of-the-box integrations, including Workday, Salesforce, ServiceNow, and Adobe.Read 12 Oct 2026 · medallia.com
Security
The security page lists SOC 2 Type II, GDPR/SCCs, CCPA, HIPAA, HITRUST, ISO 27001, ISO 27017, ISO 27018, ISO 27701, CBPR, and PRP.Read 12 Oct 2026 · medallia.com
Privacy
Medallia states that it does not sell customers’ or end users’ personal information and offers tools for data deletion, export, and modification.Read 12 Oct 2026 · medallia.com
Support
Medallia offers implementation and onboarding, managed services, education and enablement, and strategic analytics and advisory services.Read 12 Oct 2026 · medallia.com
Headquarters
McLean, Virginia, USA and Pleasanton, California, USARead 23 Sep 2026 · medallia.com
Founded
2001Read 23 Sep 2026 · medallia.com
Access controls
Configurable protections include granular role-based access, data masking, field-level encryption with BYOK, and IP allowlisting.Read 12 Oct 2026 · medallia.com
Analytics
Its analytics include AI-powered themes and root-cause analysis across structured and unstructured data.Read 12 Oct 2026 · medallia.com
APIs
Medallia says its APIs and ETL can connect to data from legacy systems and support custom connectors.Read 12 Oct 2026 · medallia.com
Feedback capture
The platform brings together signals including surveys, voice, chat, web behavior, social, employee feedback, and video feedback.Read 12 Oct 2026 · medallia.com
Mobile
Medallia Mobile lets employees view feedback, dashboards, metrics, and alerts and take action from the app.Read 12 Oct 2026 · medallia.com
Who it serves
Medallia describes solutions for customer experience, employee experience, contact centers, and market research.Read 12 Oct 2026 · medallia.com
Workflows
Features include alerts, case management, role-based reporting, and closed-loop feedback workflows.Read 12 Oct 2026 · medallia.com

Plans and prices

Medallia Experience Cloud Priced on request Priced in annual tiers; contact sales for pricing. Experience Data Record pricing · unlimited users included · customer and employee data, analytics, workflows, security and self-service included Read 12 Oct 2026 · medallia.com

Every Medallia plan and price →

Strong points and limits

Strong points

  • Combines feedback from surveys, voice, chat, social, and video.
  • AI-powered themes and root-cause analysis.
  • Includes alerts, case management, and closed-loop workflows.
  • Offers hundreds of ready-made integrations.
  • Unlimited users included in the listed plan.

Limits

  • Pricing is available on request.
  • The listed pricing uses annual tiers.
  • The platform’s stated focus is enterprise experience programs.

Who it suits

Medallia suits enterprises managing customer or employee experience, contact center, or market research programs. It is relevant to teams that need to combine feedback signals, analyze them, and route follow-up work.

Verdict

Medallia Experience Cloud combines broad feedback capture with analytics and follow-up workflows. Pricing is not published as a fixed amount, so buyers need to request it.

Where Specifiction places it

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