Questback Employee Experience
questback.com
What it is
Questback Employee Experience collects and analyses employee feedback to help organisations address engagement, retention and workplace culture. It offers ready-made survey templates that can be adapted to an organisation’s needs, as well as pulse surveys for recurring feedback on sentiment, engagement and wellbeing. Its analytics are described as using generative AI to show patterns and trends in real time. The Public API can manage surveys, send invitations and retrieve responses for use with apps, CRMs, analytics tools and data pipelines; access uses OAuth 2.0 with a client ID and client secret. Questback says it is GDPR-compliant and stores data in ISO-certified data centres in Germany. Listed controls include encryption at rest and in transit, audit logs, SAML 2.0, single sign-on and multi-factor authentication. The service is available via web and API, with engagement surveys, anonymous responses, action planning and benchmarking listed. Pricing is available on request, and a 14-day trial is offered for companies, not private or individual users.
Spec sheet
- What it does
- Questback Employee Experience collects, analyzes and helps organizations act on employee feedback through surveys and related feedback workflows.Read 15 Oct 2026 · questback.com
- Purpose
- Questback employee survey solutions gather and analyse employee feedback to help organisations improve engagement, retention, and workplace culture.Read 2 Oct 2026 · questback.com
- Free plan
- NoRead 20 Sep 2026 · questback.com
- Integrations
- The Questback Public API supports managing surveys, sending invitations, and retrieving responses for use with apps, CRMs, analytics tools, or data pipelines.Read 2 Oct 2026 · apidocs.questback.com
- Support
- Questback offers professional consulting in the customer’s language and describes the Business plan as including extended support.Read 2 Oct 2026 · questback.com
- Headquarters
- Oslo, NorwayRead 28 Sep 2026 · questback.com
- Founded
- 2000Read 28 Sep 2026 · questback.com
- Analytics
- Questback describes its analytics as using generative AI and providing real-time insights into patterns and trends.Read 2 Oct 2026 · questback.com
- Anonymous feedback
- The product supports anonymous feedback so employees can respond without their identity being exposed.Read 15 Oct 2026 · questback.com
- API authentication
- The Public API uses OAuth 2.0 and requires a client ID and client secret to acquire a token.Read 2 Oct 2026 · apidocs.questback.com
- API capabilities
- The public API can manage quests, send email or SMS invitations, retrieve responses and feed external applications, CRMs, analytics tools or data pipelines.Read 15 Oct 2026 · apidocs.questback.com
- API documentation
- The API reference documents quests, respondent data fields, invitations, responses, exports, opt-outs and data models.Read 15 Oct 2026 · apidocs.questback.com
- Company history
- Questback says it started in Norway in 2000 and that Questback Essentials is its core solution today.Read 2 Oct 2026 · questback.com
- Company LinkedIn facts
- LinkedIn lists Questback as privately held, founded in 2000, headquartered in Frogner, Oslo, with 51–200 employees.Read 15 Oct 2026 · linkedin.com
- Dashboard
- The solution provides a user-friendly dashboard for an overview of feedback data.Read 15 Oct 2026 · questback.com
- Data hosting
- Questback says customer data for Essentials environments is hosted in Oracle Cloud Infrastructure in the Frankfurt region.Read 15 Oct 2026 · questback.com
- Data isolation
- Data can be isolated between stakeholders or shared with them according to the organization’s choice.Read 15 Oct 2026 · questback.com
- Documentation and support
- Questback Academy provides how-to articles, release information, technical documentation, videos, API material and ticket or email support.Read 15 Oct 2026 · academy.questback.com
- Dynamic links limitation
- Dynamic links are an add-on that must be enabled by Questback Support before use.Read 15 Oct 2026 · academy.questback.com
- Employee lifecycle
- Questback describes tracking employees from onboarding through their journey in the company.Read 15 Oct 2026 · questback.com
- eNPS
- Employee engagement can be measured with eNPS surveys.Read 15 Oct 2026 · questback.com
- Funding
- Crunchbase reports $40.4 million total funding across two rounds, including a $22 million debt-financing round in October 2016.Read 15 Oct 2026 · crunchbase.com
- GDPR
- Questback provides GDPR-focused product documentation and identifies GDPR coverage as part of its trust materials.Read 15 Oct 2026 · questback.com
- GetApp platform listing
- GetApp lists Questback as supporting web, Android and iPhone/iPad, with knowledge-base, phone and email support.Read 15 Oct 2026 · getapp.com
- HR integration
- Questback advertises HRM integrations for employee-feedback workflows.Read 15 Oct 2026 · questback.com
- Integration methods
- Questback Academy documents REST, SOAP web-service integration, a Windows integration utility and dynamic links.Read 15 Oct 2026 · academy.questback.com
- Intended customers
- Questback says its trial accounts are for companies and not for private or individual use.Read 2 Oct 2026 · questback.com
- Leadership feedback
- The platform supports leadership evaluation and feedback intended to improve leadership practices.Read 15 Oct 2026 · questback.com
- Legal entity and headquarters
- Questback identifies Questback AS at Bogstadveien 54, Oslo 0366, Norway, as its global office.Read 15 Oct 2026 · questback.com
- Limit: Capterra language and testing
- A Capterra reviewer reported issues with some languages and testing.Read 15 Oct 2026 · capterra.com
- Limit: Software Advice integrations documentation
- A Software Advice reviewer said IntegrationServices documentation was not extensive.Read 15 Oct 2026 · softwareadvice.com
- Limit: Software Advice question types
- A Software Advice reviewer wanted more question types, while another cited less user-friendly multi-dataset report creation.Read 15 Oct 2026 · softwareadvice.com
- Notable dated product history
- Questback’s March 4, 2025 article describes scheduled, process-based, on-demand and always-on employee-engagement feedback approaches.Read 15 Oct 2026 · questback.com
- Notable news
- Questback announced the InsightLab launch and appointment of Astrid van den Brink Erlandsson as VP Professional Services on February 24, 2022.Read 15 Oct 2026 · questback.com
- Plan limits
- The displayed EX plans include one user each and list 5, 10, or 15 hours of InsightLab; the page says InsightLab is included only if explicitly stated in the agreement.Read 2 Oct 2026 · questback.com
- Praise: Capterra support
- Capterra reviewers repeatedly describe Questback support and survey-design consulting as fast, helpful and knowledgeable.Read 15 Oct 2026 · capterra.com
- Praise: G2 ease of use
- G2 reviewers praise easy survey creation, quick support responses and onboarding.Read 15 Oct 2026 · g2.com
- Praise: Software Advice usability
- Software Advice reviewers commonly praise ease of use, reliability, professional survey design and responsive support.Read 15 Oct 2026 · softwareadvice.com
- Pulse surveys
- Pulse surveys provide regular feedback on employee sentiment, engagement, and wellbeing, helping organisations identify issues and respond.Read 2 Oct 2026 · questback.com
- Quizzes
- Administrators can create customized quizzes for employees.Read 15 Oct 2026 · questback.com
- Rating on Capterra
- 4.7 out of 5 from 58 reviewsRead 15 Oct 2026 · capterra.com
- Rating on G2
- 4.4 out of 5 from 8 reviewsRead 15 Oct 2026 · g2.com
- Rating on GetApp
- 4.7 out of 5 from 56 reviewsRead 15 Oct 2026 · getapp.com
- Rating on Software Advice
- 4.7 out of 5 from 55 reviewsRead 15 Oct 2026 · softwareadvice.com
- Ready-made templates
- The employee-experience solution includes tested, ready-to-use survey templates that can be tailored.Read 15 Oct 2026 · questback.com
- Report sharing
- Reports can be shared with colleagues through the platform.Read 15 Oct 2026 · questback.com
- REST API
- Questback provides a public REST API using JSON and standard GET, POST, PUT and DELETE methods.Read 15 Oct 2026 · apidocs.questback.com
- SaaS delivery
- Questback describes its platforms as software delivered as a service from external data centers.Read 15 Oct 2026 · questback.com
- SDK clients
- The API reference offers generated examples for Shell, Ruby, Node.js, PHP and Python clients.Read 15 Oct 2026 · apidocs.questback.com
- Security and hosting
- Questback says it is GDPR-compliant and hosts data in ISO-certified data centres located in Germany.Read 2 Oct 2026 · questback.com
- Security controls
- Questback states that it uses penetration testing, authenticated authorization, SAML 2.0, SSO, MFA, AES-256/HSM encryption at rest and SSL in transit.Read 15 Oct 2026 · questback.com
- Survey automation
- Employee surveys can be scheduled to run at chosen intervals.Read 15 Oct 2026 · questback.com
- Survey templates
- The employee survey offering includes ready-made templates that can be tailored to an organisation’s requirements.Read 2 Oct 2026 · questback.com
Plans and prices
Strong points and limits
Strong points
- Templates can be tailored to organisational requirements.
- Pulse surveys cover sentiment, engagement and wellbeing.
- Anonymous responses and action planning are listed.
- API supports survey management and response retrieval.
- Security controls include encryption and multi-factor authentication.
Limits
- Pricing is available only on request.
- No free plan is listed.
- The trial is intended for companies, not individuals.
- Displayed EX plans each list one user.
Who it suits
It suits organisations seeking employee feedback tools, recurring pulse surveys and analysis, with API access for connecting survey activity to other systems. Its trial accounts are intended for companies rather than private or individual users.
Questback Employee Experience in depth
Read the full write-up
Questback Employee Experience is an employee survey and feedback platform for organisations running an ongoing programme, rather than individuals or teams seeking an informal polling tool. Its combination of recurring surveys, analytics and API access is compelling for structured programmes; custom pricing and one-user plan allocations deserve scrutiny before committing.
Overview
Questback is built to gather and analyse employee feedback with the aim of improving engagement, retention and workplace culture. It combines tailored survey templates with engagement surveys, anonymous responses, benchmarking and action planning, covering more of the feedback cycle than collection alone. Those functions suit organisations that intend to turn employee input into follow-up work, although having action-planning tools does not ensure that managers act on what they hear.
The maker says it began in Norway in 2000 and that Questback Essentials is its core solution today. Employee Experience is aimed at company use; trial accounts are intended for companies, not private individuals.
Key features
Recurring feedback and analysis
Pulse surveys gather regular signals about sentiment, engagement and wellbeing, so organisations can look for emerging concerns and respond. Ready-made templates can be adapted to an organisation’s requirements, which gives teams a starting point without requiring every survey to be built from scratch. Engagement surveys, anonymous responses and benchmarking broaden the programme; benchmarking is useful for comparing results, while anonymity can make candid feedback more practical.
Questback describes its analytics as using generative AI to surface patterns and trends in real time. That can help teams review feedback, but the stated capability does not establish how the analysis works or what decisions it can make. Action planning provides a route from findings to follow-up, leaving the organisation responsible for execution.
API and security
The Public API can manage surveys, send invitations and retrieve responses for use with apps, CRMs, analytics tools or data pipelines. OAuth 2.0 authentication requires a client ID and client secret to obtain a token. This is a meaningful option for organisations that need feedback data in existing systems, though API access is most valuable to teams with the capacity to integrate and govern those flows.
Questback says it is GDPR-compliant and stores data in ISO-certified data centres in Germany. It also describes encryption in transit and at rest, audit logs, SAML 2.0 authentication, single sign-on and multi-factor authentication. These controls are relevant to organisations with formal security requirements; buyers should still assess their own compliance and access needs.
Pricing
Questback uses paid, custom pricing and offers a 14-day trial, with no free plan. The three displayed EX plans each include one user: EX Starter has 5 hours of InsightLab, EX Business has 10 hours and extended support, and EX Enterprise has 15 hours. A plan’s InsightLab hours are included only when the agreement explicitly says so, making that term important to confirm. The one-user allocation also means organisations should establish how their intended users are licensed before comparing plan fit or total cost.
Starter is the entry point for a company needing the smallest stated InsightLab allocation. Business adds hours and extended support, making it the more relevant choice for customers who expect to need more assistance. Since none of the tiers has a published price, buyers must request pricing to judge the cost difference; the trial offers a short evaluation window, not an ongoing free option.
Platforms
Questback Employee Experience is available on the web and through an API. That pairing supports browser-based work and integration with other systems, but no mobile app platform is specified among its supported platforms.
Who it's for
This is a strong fit for companies that want recurring employee feedback, survey analysis and a path to follow-up, particularly when API integration, security controls or professional consulting in the customer’s language matter. It is less suitable for individuals, buyers who require a free tier, or organisations that need to know per-seat costs upfront. Consulting and extended support may help organisations that want assistance, but they do not remove the need to confirm plan terms and licensing.
Pros and cons
Pros: Pulse and engagement surveys, anonymous responses, benchmarking and action planning support an ongoing feedback process rather than survey collection alone.
Pros: The API covers survey management, invitations and response retrieval, giving integration-focused organisations a defined route to move feedback data into other tools.
Pros: German ISO-certified data centres, encryption, audit logs, SAML 2.0, SSO and MFA address several common security requirements.
Cons: Custom pricing makes costs harder to compare, and the 14-day trial does not substitute for a free plan.
Cons: Each displayed EX tier includes just one user, so organisations should clarify user licensing and total cost before choosing a package.
Cons: InsightLab hours count only when explicitly included in the agreement, so the stated tier allocations need contractual confirmation.
Alternatives
For buyers comparing employee survey and feedback categories, see Employee Survey Software, Employee Feedback Software and Survey Software.
Enalyzer Employee Engagement is worth considering when a free plan and broad platform support matter: its free tier allows 10 responses, while its Professional plan includes 50,000 responses per survey for one user.
CompanyMood may suit smaller teams looking for a free starting point: its Teams plan is free for up to 30 people and includes a moodbarometer, suggestion box, mobile apps, PDF reports and a dashboard.
6Q offers a free web-based plan for up to five users, with recurring polls and reports, making it an option for teams whose needs fit within that cap.
Teamphoria is an alternative for organisations seeking recognition alongside engagement surveys and pulse tracking.
FeedbackPulse has a free plan for up to 10 employees, with five active or scheduled surveys and basic dashboards, which may suit smaller teams testing a feedback programme.
Harmny HR Compliance is a free-plan alternative for organisations that need a web or API-based tool with up to 10 users and 5 GB of storage.
Jackpoll is a free, open-source option with Android, iOS, web, API and self-hosted platforms.
Honestly is another paid option, with a Team plan priced at €24.00 per employee per year, billed annually.
Verdict
Choose Questback Employee Experience if your company needs a structured employee feedback programme with recurring surveys, analysis, action planning and API integration, and can work with custom pricing. Look elsewhere if you need a free option, multiple users included in the package, or a clear per-seat price before starting a trial.
Verdict
Questback combines employee surveys, pulse feedback and analytics with API access and stated security controls. Organisations must request pricing, and the listed EX plans each include one user.
Where Specifiction places it
- Enterprise Feedback Management Software#2 of 208.5
- Survey Software#15 of 1318.6
- Experience Management Software#3 of 268.5
- Marketing Research Software#7 of 588.5
- Employee Survey Software#7 of 498.4
- Employee Feedback Software#7 of 308.4