Qualtrics vs Questback Employee Experience

Qualtrics provides survey tools and an experience-management platform called XM Data & AI, which combines experience data with human context to support decisions and outcomes. Its free Qualtrics Surveys account is for one user and allows three active surveys, 30 questions per survey and 500 total responses. It includes skip, display and branch logic. The Strategic Research plan costs $420.00 per month, billed as $5,040 annually, for 1,000 responses shared across users; it also supports unlimited users and surveys, and includes 23 question types. A 30-day Strategic Research trial provides access to most premium features, with some restrictions; without an upgrade, it downgrades to the free account. Paid plans include more than 20 guided research solutions and advanced analysis such as crosstabs, statistical tools and generative-AI video summaries. Surveys support more than 70 languages, while dashboards support 24. Data exports include CSV, TSV, Excel and SPSS, among other formats. Qualtrics offers API access. Its Strategic Research Custom plan is for enterprise organizations needing higher response volumes, with pricing based on interactions and 5,000 or more responses.

Questback Employee Experience collects and analyses employee feedback to help organisations address engagement, retention and workplace culture. It offers ready-made survey templates that can be adapted to an organisation’s needs, as well as pulse surveys for recurring feedback on sentiment, engagement and wellbeing. Its analytics are described as using generative AI to show patterns and trends in real time. The Public API can manage surveys, send invitations and retrieve responses for use with apps, CRMs, analytics tools and data pipelines; access uses OAuth 2.0 with a client ID and client secret. Questback says it is GDPR-compliant and stores data in ISO-certified data centres in Germany. Listed controls include encryption at rest and in transit, audit logs, SAML 2.0, single sign-on and multi-factor authentication. The service is available via web and API, with engagement surveys, anonymous responses, action planning and benchmarking listed. Pricing is available on request, and a 14-day trial is offered for companies, not private or individual users.