Best Voice of Customer Software in 2026
Updated
Voice of customer tools help you collect and interpret feedback, then give teams ways to respond to what they hear. Compare feedback sources and sentiment analysis with AI insight summaries and closed-loop workflows to see how each option handles the feedback cycle. API access and response limits are practical details; free plans and paid-from pricing make cost easier to weigh. The ranked entries open with Qwary, Hello Customer, and Qualtrics, with Alida and Feedbackly also among the first options. Consider which feedback sources matter to you, how you want to make sense of responses, and whether a follow-up workflow is part of the job.
29ranked
4free plans on this page
$0.50/molowest paid tier
11 Oct 2026last checked
Input list Voice of Customer Software 25 channels on this page · 104 of 200 spec lines stated by the makers
Ch Tool Free planPaid fromFeedback sourcesSentiment analysisAI insight summariesClosed-loop workflowsResponse limitAPI access Spec sheet Score
01 Alchemer Free planYesPaid fromFeedback sourcesSentiment analysisAI insight summariesClosed-loop workflowsResponse limitAPI accessYes 2/8spec lines stated 7.8
02 Feedbackly Free planNoPaid fromFeedback sourcesEmail, SMS, QR code, web pop-ups, embedded surveys, Feedbackly Terminal; also in-app, Slack, social media, iPads and tabletsSentiment analysisYesAI insight summariesClosed-loop workflowsYesResponse limit$5,000/moAPI accessNo 6/8spec lines stated 7.1
03 Qwary Free planYesPaid from$199/moFeedback sourcesIn-product, website, email, link, mobile, video, audioSentiment analysisYesAI insight summariesClosed-loop workflowsYesResponse limitAPI accessYes 6/8spec lines stated 7.1
04 Qualtrics Free planYesPaid from$420/moFeedback sourcesSentiment analysisAI insight summariesClosed-loop workflowsResponse limit$500/moAPI accessYes 4/8spec lines stated 6.8
05 TheySaid Free planYesPaid from$49/moFeedback sourcesSurveys, interviews, polls, forms, user tests, voice responses, shareable links, email, website embeds, pop-ups, QR codesSentiment analysisYesAI insight summariesYesClosed-loop workflowsResponse limit$250/moAPI accessYes 7/8spec lines stated 6.8
06 Verint Voice of the Customer Free planPaid fromFeedback sourcesSurveys; voice and speech interactions; text-based digital interactions; website and mobile-app behavior; contact-center and other customer touchpointsSentiment analysisYesAI insight summariesClosed-loop workflowsYesResponse limitAPI access 3/8spec lines stated 6.8
07 Alida Free planPaid fromFeedback sourcesSurveys, digital intercepts, discussion forums, video interviews and focus groups, usability testing; email, in-app and web intercept channelsSentiment analysisYesAI insight summariesYesClosed-loop workflowsYesResponse limitAPI accessYes 5/8spec lines stated 6.6
08 BuildBetter Free planNoPaid fromFeedback sourcesCall recordings, support tickets, Slack, CRM, surveys, emails, CSVs, documents, public feedback boards, and connected integrationsSentiment analysisYesAI insight summariesYesClosed-loop workflowsYesResponse limitAPI accessYes 6/8spec lines stated 6.6
09 Netigate Free planNoPaid fromFeedback sourcesSurveys, online reviews, social media comments, customer conversations, email, WhatsApp, Slack, Teams, OutlookSentiment analysisYesAI insight summariesYesClosed-loop workflowsResponse limitAPI accessYes 5/8spec lines stated 6.6
10 AskNicely Free planNoPaid fromFeedback sourcesSentiment analysisAI insight summariesClosed-loop workflowsResponse limitAPI accessYes 2/8spec lines stated 6.5
11 Hello Customer Free planNoPaid fromFeedback sourcesSurveys, public reviews, support tickets, live chats, emails, call transcripts, in-app feedbackSentiment analysisYesAI insight summariesYesClosed-loop workflowsYesResponse limitAPI accessYes 6/8spec lines stated 6.5
12 Keatext Free planNoPaid from$550/moFeedback sourcesSurveys, public reviews, support tickets, CSV uploads, and connected feedback platformsSentiment analysisYesAI insight summariesYesClosed-loop workflowsResponse limitAPI accessYes 6/8spec lines stated 6.5
13 QuestionPro Free planYesPaid fromFeedback sourcesSentiment analysisAI insight summariesClosed-loop workflowsResponse limit$200/moAPI accessYes 3/8spec lines stated 6.5
14 Chattermill Free planPaid fromFeedback sourcesSentiment analysisYesAI insight summariesClosed-loop workflowsResponse limitAPI access 1/8spec lines stated 6.4
15 Pisano Free planNoPaid fromFeedback sourcesEmail, SMS, link surveys, WhatsApp, two-way SMS, mobile apps, web widgets, digital and physical QR codes, push notifications, kiosks, CATI, Google Play, Apple App Store, Glassdoor, Trustpilot, Google Maps Reviews, ŞikayetvarSentiment analysisYesAI insight summariesClosed-loop workflowsYesResponse limitAPI accessYes 5/8spec lines stated 6.4
16 Unwrap Free planNoPaid fromFeedback sourcesSupport tickets and chats, surveys, app and review sites, social posts, call transcripts, and uploaded dataSentiment analysisYesAI insight summariesClosed-loop workflowsResponse limitAPI accessYes 4/8spec lines stated 6.4
17 UserVoice Free planNoPaid fromFeedback sourcesSentiment analysisYesAI insight summariesClosed-loop workflowsResponse limitAPI access 2/8spec lines stated 6.4
18 Hark Free planNoPaid fromFeedback sourcesSupport workflows and surveys; video, audio, screen recordings, images, and text submissionsSentiment analysisYesAI insight summariesYesClosed-loop workflowsYesResponse limit$5,000/moAPI access 6/8spec lines stated 6.3
19 CustomerGauge Free planNoPaid fromFeedback sourcesSurveys, in-app prompts, AI-led interviews, email, Slack, WhatsApp, mobile appSentiment analysisYesAI insight summariesYesClosed-loop workflowsYesResponse limitAPI accessYes 6/8spec lines stated 6.2
20 Forsta Visualizations Free planPaid fromFeedback sourcesSentiment analysisAI insight summariesClosed-loop workflowsResponse limitAPI accessYes 1/8spec lines stated 6.2
21 Mebius Voice of Customer Free planNoPaid fromFeedback sourcesOnline reviews, in-store QR feedback, and staff feedbackSentiment analysisYesAI insight summariesClosed-loop workflowsResponse limitAPI access 3/8spec lines stated 6.2
22 Savo Free planNoPaid fromFeedback sourcesSentiment analysisAI insight summariesClosed-loop workflowsResponse limitAPI access 1/8spec lines stated 6.2
23 Thematic Free planNoPaid fromFeedback sourcesSurveys, support complaints and tickets, calls, chats, emails, online reviews, app store reviews, social media, community chat, and uploaded or warehouse dataSentiment analysisYesAI insight summariesYesClosed-loop workflowsYesResponse limit$25,000/moAPI accessYes 7/8spec lines stated 6.2
24 Enterpret Free planPaid fromFeedback sourcesSentiment analysisYesAI insight summariesClosed-loop workflowsResponse limitAPI access 1/8spec lines stated 6.1
25 Kapiche Free planNoPaid from$1,060/moFeedback sourcesSurveys, support conversations, reviews, social media, calls, chat, email, CRM dataSentiment analysisYesAI insight summariesYesClosed-loop workflowsResponse limitAPI accessYes 6/8spec lines stated 6.1
Compare all 25 in a table
| # | Tool | Score | Free plan | Paid from | Feedback sources | Sentiment analysis |
|---|---|---|---|---|---|---|
| 1 | Alchemer | 7.8 | Yes | |||
| 2 | Feedbackly | 7.1 | No | Email, SMS, QR code, web pop-ups, embedded surveys, Feedbackly Terminal; also in-app, Slack, social media, iPads and tablets | Yes | |
| 3 | Qwary | 7.1 | Yes | 199 /mo | In-product, website, email, link, mobile, video, audio | Yes |
| 4 | Qualtrics | 6.8 | Yes | 420 /mo | ||
| 5 | TheySaid | 6.8 | Yes | 49 /mo | Surveys, interviews, polls, forms, user tests, voice responses, shareable links, email, website embeds, pop-ups, QR codes | Yes |
| 6 | Verint Voice of the Customer | 6.8 | Surveys; voice and speech interactions; text-based digital interactions; website and mobile-app behavior; contact-center and other customer touchpoints | Yes | ||
| 7 | Alida | 6.6 | Surveys, digital intercepts, discussion forums, video interviews and focus groups, usability testing; email, in-app and web intercept channels | Yes | ||
| 8 | BuildBetter | 6.6 | No | Call recordings, support tickets, Slack, CRM, surveys, emails, CSVs, documents, public feedback boards, and connected integrations | Yes | |
| 9 | Netigate | 6.6 | No | Surveys, online reviews, social media comments, customer conversations, email, WhatsApp, Slack, Teams, Outlook | Yes | |
| 10 | AskNicely | 6.5 | No | |||
| 11 | Hello Customer | 6.5 | No | Surveys, public reviews, support tickets, live chats, emails, call transcripts, in-app feedback | Yes | |
| 12 | Keatext | 6.5 | No | 550 /mo | Surveys, public reviews, support tickets, CSV uploads, and connected feedback platforms | Yes |
| 13 | QuestionPro | 6.5 | Yes | |||
| 14 | Chattermill | 6.4 | Yes | |||
| 15 | Pisano | 6.4 | No | Email, SMS, link surveys, WhatsApp, two-way SMS, mobile apps, web widgets, digital and physical QR codes, push notifications, kiosks, CATI, Google Play, Apple App Store, Glassdoor, Trustpilot, Google Maps Reviews, Şikayetvar | Yes | |
| 16 | Unwrap | 6.4 | No | Support tickets and chats, surveys, app and review sites, social posts, call transcripts, and uploaded data | Yes | |
| 17 | UserVoice | 6.4 | No | Yes | ||
| 18 | Hark | 6.3 | No | Support workflows and surveys; video, audio, screen recordings, images, and text submissions | Yes | |
| 19 | CustomerGauge | 6.2 | No | Surveys, in-app prompts, AI-led interviews, email, Slack, WhatsApp, mobile app | Yes | |
| 20 | Forsta Visualizations | 6.2 | ||||
| 21 | Mebius Voice of Customer | 6.2 | No | Online reviews, in-store QR feedback, and staff feedback | Yes | |
| 22 | Savo | 6.2 | No | |||
| 23 | Thematic | 6.2 | No | Surveys, support complaints and tickets, calls, chats, emails, online reviews, app store reviews, social media, community chat, and uploaded or warehouse data | Yes | |
| 24 | Enterpret | 6.1 | Yes | |||
| 25 | Kapiche | 6.1 | No | 1,060 /mo | Surveys, support conversations, reviews, social media, calls, chat, email, CRM data | Yes |
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