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Alida

alida.com

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Spec score 8.4 #2 of 34 in Customer Experience Management Software

What it is

Alida is a customer experience and insights platform that gathers customer feedback and employee voice through research communities. Its methods include surveys, digital intercepts, discussion forums, video interviews, focus groups, and usability testing, with email, in-app, and web intercept channels. Teams can recruit, profile, segment, target, and engage community members, then collect quantitative and qualitative feedback using customizable layouts and flexible deployment channels. Alida AI helps users query, visualize, summarize, and share insights, and identify trends and opportunities. Analytics include an AI reporting assistant, trend and behavior analysis, automated text and video analysis, and a centralized data repository. Integrations include Salesforce, Adobe Experience Cloud, Tableau, Zendesk, Okta, Qualtrics, Slack, and Google Forms; custom connectors can link insights with operational data. The platform runs on Android, iOS, web, and API. Alida lists encryption, regular audits, and compliance with SOC 2, GDPR, CCPA, and HIPAA, alongside privacy controls including double opt-in. Pricing is on request.

Spec sheet

What it does
Alida provides community-centered customer and employee research, feedback collection and insight analysis for product, marketing and experience decisions.Read 14 Oct 2026 · alida.com
Intended users
Alida describes use by UX and product teams, researchers, and research operations teams to inform product development, customer understanding, and research program governance.Read 4 Oct 2026 · alida.com
Integrations
The integrations catalog covers CRM, research, ITSM, HRIS, ecommerce, SSO, analytics, incentives, social, collaboration and storage systems, including Salesforce, Adobe, SAP, Tableau, Zendesk, Okta and HubSpot.Read 14 Oct 2026 · alida.com
Support
Technical support is offered Monday through Friday, generally 8 a.m. to 6 p.m. local time, through tickets or support email.Read 14 Oct 2026 · alida.com
Headquarters
LinkedIn lists Alida as headquartered in Toronto, Ontario, Canada.Read 14 Oct 2026 · linkedin.com
AI research
Alida AI can query, visualize, summarize and share research findings while surfacing trends and opportunities.Read 14 Oct 2026 · alida.com
AI research assistance
Alida AI helps users query, visualize, summarize, and share customer insights and identify trends and opportunities.Read 4 Oct 2026 · alida.com
Analytics
Reporting includes crosstabs, weighting, text and sentiment analysis, exports, dashboards and centralized insight storage.Read 14 Oct 2026 · alida.com
Android app
Alida Mobile App is free on Google Play, has 100+ downloads, was updated February 10, 2026, and currently shows no star rating.Read 14 Oct 2026 · play.google.com
API authentication
API calls use a bearer token and x-api-key against regional api.alida.com endpoints.Read 14 Oct 2026 · alidasupport.zendesk.com
API design
Alida exposes public versioned REST APIs that return JSON and support pagination, filtering, searching and sorting.Read 14 Oct 2026 · alidasupport.zendesk.com
API licence
API terms grant a limited, nonexclusive, nontransferable and revocable right to develop, test and support applications using the APIs.Read 14 Oct 2026 · alidasupport.zendesk.com
API scope
The API documentation covers member values, events, authentication, versioning, SCIM 2.0 provisioning and survey scripting hooks.Read 14 Oct 2026 · alidasupport.zendesk.com
Audience management
The platform recruits, verifies, profiles, segments, targets and incentivizes research community members.Read 14 Oct 2026 · alida.com
Company founding
Alida traces its origin to Vision Critical, founded in 2000, and says the Alida name was adopted in 2020.Read 14 Oct 2026 · alida.com
Company size
LinkedIn lists Alida in the 501–1,000 employee range.Read 14 Oct 2026 · linkedin.com
Custom connectors
Alida says custom connectors can integrate user insights with operational data, and invites customers to contact it for custom setup requirements.Read 4 Oct 2026 · alida.com
Documentation
The Help Center contains getting-started, research, distribution, reporting, audience, analytics, administration, API and scripting sections plus release notes and training.Read 14 Oct 2026 · alidasupport.zendesk.com
Funding
Alida announced a $20 million Series D financing led by Round13 Growth Fund on October 13, 2021.Read 14 Oct 2026 · alida.com
Hosting
Alida says its products run on AWS and that customer accounts, communities, and associated data are logically segregated in its multi-tenant platform.Read 4 Oct 2026 · alida.com
Hosting model
AWS Marketplace describes Alida Research Platform as SaaS delivered on AWS rather than downloadable software.Read 14 Oct 2026 · aws.amazon.com
iOS app
Alida Mobile App is free on the Apple App Store, supports iPhone and iPad, and requires iOS or iPadOS 15.1 or later; the listing shows insufficient ratings for a score.Read 14 Oct 2026 · apps.apple.com
Legal name
The company identifies itself legally as Alida Inc., formerly Vision Critical Communications Inc.Read 14 Oct 2026 · alida.com
Limit: authoring complexity
Reviewers report that advanced logic, questionnaire creation and launching studies can feel clunky or require substantial learning.Read 14 Oct 2026 · trustradius.com
Limit: missing capabilities
Reviews cite weaker panel management, fewer question and logic options than specialist tools, and requests for respondent image or video uploads.Read 14 Oct 2026 · capterra.com
Limit: recruitment and cost
Gartner reviewers describe external survey setup and participant recruitment as cumbersome and say cost may not fit some use cases.Read 14 Oct 2026 · gartner.com
News: AI assistant
On August 12, 2025, Alida announced an AI assistant for reporting that summarizes themes, generates visualizations and recommends actions.Read 14 Oct 2026 · alida.com
Notable pricing limit
Alida describes fixed subscription-based pricing with unlimited research activities and says there are no per-participant fees.Read 4 Oct 2026 · alida.com
Praise: reporting and support
TrustRadius reviewers repeatedly praise cross-tab and filtering reports, export flexibility and responsive client support.Read 14 Oct 2026 · trustradius.com
Praise: survey usability
G2, Capterra and GetApp reviewers repeatedly praise intuitive survey creation, quick reporting and easy community access.Read 14 Oct 2026 · g2.com
Privacy controls
Alida lists double opt-in, customer control over collected and visible data, and customer-hosted privacy policies as platform privacy features.Read 4 Oct 2026 · alida.com
Rating on Capterra
5.0 out of 5 from 7 reviews.Read 14 Oct 2026 · capterra.com
Rating on G2
4.4 out of 5 from 132 reviews.Read 14 Oct 2026 · g2.com
Rating on Gartner Peer Insights
3.3 out of 5 from 17 ratings.Read 14 Oct 2026 · gartner.com
Rating on GetApp
5.0 out of 5 from 7 reviews.Read 14 Oct 2026 · getapp.com
Rating on TrustRadius
7 out of 10 from 15 reviews and ratings.Read 14 Oct 2026 · trustradius.com
Research methods
Alida supports surveys, video interviews, usability testing, discussion forums, quick polls and mixed-method studies.Read 14 Oct 2026 · alida.com
Scale claim
Alida says more than 176 million people have shared insights through its platform for over 60,000 experiences and initiatives.Read 14 Oct 2026 · alida.com
Security and compliance
Alida describes encryption, regular audits, and compliance with SOC 2, GDPR, CCPA, and HIPAA standards.Read 4 Oct 2026 · alida.com
Security certifications
Alida's Trust Center lists CCPA, CPRA, GDPR, HIPAA, PIPEDA and SOC 2 coverage, with public SOC 2 Type II and penetration-test documents.Read 14 Oct 2026 · trust.alida.com
Security controls
Alida states that it uses secure-by-design controls, encryption, role-based access, customer-controlled visibility and double opt-in participation.Read 14 Oct 2026 · alida.com
Survey capabilities
Its community product offers multilingual, device-independent surveys with scripting, recodes, conjoint, MaxDiff and logic controls.Read 14 Oct 2026 · alida.com

Plans and prices

Alida Enterprise Edition Price not published 12-month contract 5,000 community members · unlimited platform users Read 14 Oct 2026 · aws.amazon.com
Alida platform subscription Priced on request Unlimited surveys, usability tests, and research activities; fixed subscription-based pricing; no per-participant fees stated Read 4 Oct 2026 · alida.com
Alida subscription Priced on request Contact sales Unlimited surveys, usability tests and research activities · no per-participant fees stated Read 14 Oct 2026 · alida.com

Every Alida plan and price →

Strong points and limits

Strong points

  • Supports qualitative and quantitative research
  • Offers multiple feedback methods and channels
  • AI tools help summarize and share insights
  • Lists SOC 2, GDPR, CCPA, and HIPAA compliance

Limits

  • Pricing is on request
  • Technical support is available on weekdays only
  • Custom connectors require contacting Alida

Who it suits

Alida is aimed at UX and product teams, researchers, and research operations teams working with research communities. It may suit organizations that need multiple feedback methods and tools to analyze and share insights.

Verdict

Alida combines community management, varied research methods, and analytics in one platform. Its broad list of methods and controls is worth weighing against pricing available only on request.

Where Specifiction places it

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