Feedbackly

Feedbackly is a customer-experience platform for organizations that need feedback from many customer touchpoints, not just a single survey. It suits midsize and enterprise teams coordinating journey, sentiment and follow-up work. The main decision is whether its response quotas, support level and integration boundaries fit your operating scale.

Overview

Feedbackly combines survey collection with NPS, CSAT and its Emotional Value Index (EVI®), which measures customer emotion. Customer and employee journey analytics, sentiment analysis and closed-loop workflows extend it beyond basic form building: teams can investigate possible causes and act on feedback. That breadth is valuable when experience management spans departments or stages of a journey, but it is more scope than a team running occasional research needs.

Collection works through email, SMS, QR codes, web pop-ups, embedded surveys and Feedbackly Terminal, as well as in-app channels, Slack, social media, iPads and tablets. Unlimited survey publishing on every subscription, including the 14-day trial, makes it practical to create separate instruments for many touchpoints. Response allowances, however, determine how much collected data remains accessible.

Key features

Survey design and distribution

Multilingual surveys, ready-made templates, behavioral targeting, automated distribution and question logic support tailored collection rather than one-size-fits-all questionnaires. Online and offline collection broadens its use to locations where connectivity or a browser is not guaranteed.

Analysis and action

Real-time results, root-cause analysis and open-text analysis help teams move from scores to possible drivers. EVI analytics and journey views add an emotional and longitudinal perspective, while closed-loop workflows support follow-up after a response.

Connections, privacy and accessibility

Feedbackly describes REST and SOAP API connections and a Salesforce integration that can trigger targeted surveys and return feedback data to Salesforce accounts. The product itself does not include API access as a plan feature, so organizations requiring direct API use should confirm the commercial and technical boundary before committing. Feedbackly states GDPR compliance, personal-data expiration, deletion tools, staff-access audit trails and subcontractor audits. Its accessible survey theme is stated to comply with WCAG 2.1.

Pricing

There is no free plan. A 14-day trial is available, and the pricing note starts at €199/mo when billed annually.

PlanPrice and billingIncluded allowanceBest fitSingle€199 a year, billed per month and billed annually; or €249 a month, billed monthly5,000 responses/year, unlimited touchpoints, 1 userA single owner managing several channelsPro€399 a year, billed per month and billed annually; or €499 a month, billed monthly20,000 responses/year, unlimited touchpoints, unlimited usersTeams sharing CX work and needing a larger quotaCustomCustom pricing, billed monthly or per month with annual billingUnlimited responses, unlimited touchpoints, unlimited usersLarge programs whose volume exceeds ProThe annual options lower the monthly equivalent but require annual billing. Single is restrictive for collaborative teams because it allows one user; Pro removes that seat constraint. If a subscription limit is exceeded, responses are recorded but access is restricted until upgrade, making quota planning important. Support rises with tier: Single has a Help Center and live chat, Pro has email support, and Custom adds phone support and a personal Customer Success Manager.

Platforms

Feedbackly runs on Android, iOS and the web. REST and SOAP connections are described, but API access is not included as a product capability in the plan information.

Who it's for

Feedbackly is aimed at midsize and enterprise companies measuring and managing customer feelings across a journey. Choose it when you need many collection channels, emotional metrics, journey analysis and follow-up in one CX program. It is a weaker fit for a small team seeking a free tier, a very low response volume, or several editors on the cheapest plan.

Pros and cons

Pro: Broad collection options, including offline and device-based channels, support varied customer contexts.

Pro: EVI, NPS, CSAT, sentiment and journey analytics provide more interpretive depth than response counts alone.

Pro: Unlimited survey publishing lets teams create multiple touchpoint-specific surveys.

Con: No free plan and a paid starting point of €199 a year billed annually raise the entry cost.

Con: Single permits only one user, limiting collaboration unless you move to Pro.

Con: Over-quota data becomes inaccessible until upgrade, so annual response estimates matter.

Con: The distinction between REST/SOAP connections and no included API access may complicate integration-heavy deployments.

Alternatives

For a broader category comparison, see Voice of Customer Software and Survey Software.

Alchemer is the better starting point when a freemium model and free plan matter.

Qwary suits buyers seeking a freemium option with AI-conversation and digital-experience quotas.

Qualtrics fits individuals wanting a free survey tier with defined active-survey and response caps.

TheySaid is an option for teams focused on AI user tests and surveys with a free tier.

Verint Voice of the Customer is a paid alternative with custom pricing.

Alida is a paid alternative offering a fixed subscription approach to surveys, usability tests and research activities.

BuildBetter is a paid alternative with a low-priced Hobby plan and credit-based usage.

Netigate is a paid alternative with custom-priced survey and insight plans.

Verdict

Choose Feedbackly if your organization needs multi-channel collection plus emotional, journey and closed-loop analysis, and can plan around annual response quotas. Look elsewhere if you require a free entry tier, more than one user on the lowest plan, or unambiguous built-in API access.