Feedbackly vs Qualtrics

Feedbackly is a customer experience platform for gathering, analyzing and acting on feedback across customer touchpoints. Its Emotional Value Index (EVI®) measures customer emotions alongside NPS and CSAT. Surveys can be distributed online or offline through SMS, email, QR codes, web popups, embedded forms and Feedbackly Terminal; additional channels include in-app, Slack, social media, iPads and tablets. Survey tools include multilingual forms, templates, behavioral targeting, automated distribution and question logic. Analytics include live results, open-text and root-cause analysis, customer and employee journey views, and EVI analysis. Feedbackly offers REST and SOAP connections, and says its Salesforce integration can trigger targeted surveys and return feedback data to accounts. The maker states that it is GDPR compliant and describes personal-data expiration and deletion tools, staff-access audit trails and subcontractor audits. An accessible survey theme is stated to comply with WCAG 2.1. Single includes 5,000 responses per year; Pro includes 20,000, and Custom has unlimited responses. Single is listed at €199 a year when billed annually, and a 14-day trial is available. There is no free plan.

Qualtrics provides survey tools and an experience-management platform called XM Data & AI, which combines experience data with human context to support decisions and outcomes. Its free Qualtrics Surveys account is for one user and allows three active surveys, 30 questions per survey and 500 total responses. It includes skip, display and branch logic. The Strategic Research plan costs $420.00 per month, billed as $5,040 annually, for 1,000 responses shared across users; it also supports unlimited users and surveys, and includes 23 question types. A 30-day Strategic Research trial provides access to most premium features, with some restrictions; without an upgrade, it downgrades to the free account. Paid plans include more than 20 guided research solutions and advanced analysis such as crosstabs, statistical tools and generative-AI video summaries. Surveys support more than 70 languages, while dashboards support 24. Data exports include CSV, TSV, Excel and SPSS, among other formats. Qualtrics offers API access. Its Strategic Research Custom plan is for enterprise organizations needing higher response volumes, with pricing based on interactions and 5,000 or more responses.