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SPECIFICTION
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Journey Insight by Alterian

alterian.com

From $249/mo Free plan Web
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Spec score 7.9 #11 of 34 in Customer Journey Analytics Software

What it is

Journey Insight by Alterian analyzes anonymized customer journey data drawn from millions of users and billions of browsing events across the open web. It maps activity before, during, and after a visit, including search, comparisons, referrals, and competitor activity. Reports cover web traffic, market categories, loyalty and crossover, market concentration, market focus and reach, journey analysis, and campaign research; availability depends on the plan. Insight Copilot provides conversational AI analysis, with daily usage limits that vary by plan. Its MCP connector links market and competitor intelligence to Claude, ChatGPT, and other compatible tools, subject to account limits. The connector is read-only: it cannot access raw panel-level data, create custom visualizations, or take actions inside Journey Insight. Users can download visualizations, supporting data, and AI answers as images or text. The web service has a free plan with no expiry or credit-card requirement and requires no setup, integrations, or IT support. Paid access starts at $249 per month; there is no time-limited free trial. Alterian is headquartered in Denver, Colorado.

Spec sheet

Product
Journey Insight analyzes anonymized customer journey data from millions of users and billions of browsing events across the open web.Read 29 Sep 2026 · alterian.com
Audience
Alterian describes Journey Insight as built for mid-market and enterprise teams seeking customer, competitor, and market insights.Read 29 Sep 2026 · alterian.com
Integrations
Journey Insight MCP connects market and competitor intelligence to Claude, ChatGPT, and other MCP-compatible tools, subject to account plan limits.Read 29 Sep 2026 · alterian.com
Security
Alterian states that it is ISO 27001 certified and describes an independent third-party audit of its security practices.Read 29 Sep 2026 · alterian.com
Support
The pricing page lists email support for Professional and priority support for Premium; Premium and Enterprise include a Customer Success Manager and expert consulting.Read 29 Sep 2026 · alterian.com
Headquarters
Denver, Colorado, United StatesRead 28 Sep 2026 · alterian.com
AI analysis
The platform includes Insight Copilot, a conversational AI assistant whose daily usage limits vary by plan.Read 29 Sep 2026 · alterian.com
Data privacy
Alterian says its behavioral panels are opted-in and anonymized, and that it is 100% GDPR/CCPA compliant.Read 29 Sep 2026 · alterian.com
Exports
Users can download visualizations, supporting data, and AI answers as images and text.Read 29 Sep 2026 · alterian.com
Free access
The free plan is ongoing, has no expiry, and does not require a credit card; paid features do not have a time-limited free trial.Read 29 Sep 2026 · alterian.com
Journey coverage
It shows pre-visit, in-session, and post-visit journeys, including search, comparison, referral, and competitor activity.Read 29 Sep 2026 · alterian.com
MCP limits
The MCP connector is read-only and cannot access raw panel-level data, generate custom visualizations, or take actions inside Journey Insight.Read 29 Sep 2026 · alterian.com
Reports
Listed reporting features include Web Traffic, Market Categories, Loyalty & Crossover, Market Concentration, Market Focus & Reach, Journey Analysis, and Campaign Research, with availability varying by plan.Read 29 Sep 2026 · alterian.com
Setup
Alterian says the free plan requires no setup, integrations, or IT support.Read 29 Sep 2026 · alterian.com

Plans and prices

Free Plan Free Free forever 1 user · limited daily Insight Copilot questions · top-level insights · listed market reports Read 29 Sep 2026 · alterian.com
Professional Plan $249 a month Paid monthly; cancel anytime 1 user · standard daily Insight Copilot limit · deeper insights · Journey Analysis · Campaign Research Read 29 Sep 2026 · alterian.com
Premium Plan $2,500 a month Annual commitment 2 users · extensive daily Insight Copilot limit · in-depth data for a specific market · custom market creation · Customer Lifecycle and Customer Behavior Read 29 Sep 2026 · alterian.com
Enterprise Plan Priced on request Annual commitment Custom daily AI limit · multiple markets · new market creation · custom reports · tailored Customer Lifecycle insights Read 29 Sep 2026 · alterian.com

Every Journey Insight by Alterian plan and price →

Strong points and limits

Strong points

  • Ongoing free plan requires no credit card
  • Maps pre-visit, in-session, and post-visit activity
  • Exports visualizations, supporting data, and AI answers
  • Connects market intelligence to MCP-compatible tools

Limits

  • Paid access starts at $249 per month
  • MCP connector is read-only
  • Daily AI limits vary by plan

Who it suits

Journey Insight is aimed at mid-market and enterprise teams seeking customer, competitor, and market insights. It may suit teams that want journey reports and exports, or want to connect market intelligence to MCP-compatible tools.

Verdict

Journey Insight combines journey mapping, market reports, and conversational analysis, with report availability and AI usage dependent on plan. Its free access is ongoing, while the MCP connector has defined read-only limits.

Where Specifiction places it

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