AuriQ CJ Path
auriq.com
What it is
AuriQ CJ Path is a web application for examining customer journeys across interactions with potential and existing customers. It fuses data, resolves identities, and displays journey paths for analysis. Teams can configure conversion goals around events or add conditions such as product, date range, and location. Touchpoints can include paid search, rich media ads, social media, websites, and call centers; definitions can be expanded or grouped. Segments may use attributes such as device type or behavior sequences, including search followed by landing-page activity. CJ Path also lists clustering and look-alike behavioral analysis. AuriQ describes the product as open source and customizable, with integrations for most data sources, BI tools, and visualization tools. Teams can compare journey paths and conversion ratios, use cost data to investigate differences, and adjust marketing spend. AuriQ says this analysis can support acquisition and retention and help reduce churn. CJ Path is offered as a free solution, with a Free plan at free.
Spec sheet
- Purpose
- CJ Path analyzes customer journeys across interactions between a company and potential or existing customers.Read 8 Oct 2026 · auriq.com
- Headquarters
- AuriQ’s terms list its address as 140 S. Lake Ave., Suite 252, Pasadena, California 91101, USA.Read 8 Oct 2026 · auriq.com
- Founded
- 1996Read 28 Sep 2026 · auriq.com
- Company
- AuriQ says it was founded in 1996 and reports that more than 400 global enterprises have chosen its solutions.Read 8 Oct 2026 · auriq.com
- Conversion goals
- Users can configure conversion goals based on events or more specific conditions such as product, date range, and location.Read 8 Oct 2026 · auriq.com
- Customization and integrations
- AuriQ describes CJ Path as open source and customizable, and says it can integrate with most data sources, BI tools, and visualization tools.Read 8 Oct 2026 · auriq.com
- Data capabilities
- The product lists data fusion, identity resolution, interactive journey path visualization, behavior based customer segmentation, and clustering and look-alike behavioral analysis.Read 8 Oct 2026 · auriq.com
- Marketing analysis
- The site describes comparing journey paths and conversion ratios to investigate differences and adjust marketing spend using cost data.Read 8 Oct 2026 · auriq.com
- Platform
- AuriQ’s Japanese product configuration page describes CJ Path as a web application for customer journey analysis reports and a data-processing front end.Read 8 Oct 2026 · auriq.co.jp
- Price
- AuriQ calls CJ Path a completely free solution for customer journey analysis.Read 8 Oct 2026 · auriq.com
- Security and compliance
- AuriQ publishes a data processing agreement that includes Standard Contractual Clauses and describes GDPR-related processing terms for its subscription services.Read 8 Oct 2026 · auriq.com
- Segmentation
- Users can segment by characteristics such as device type or by behavior, including sequences of search and landing page activity.Read 8 Oct 2026 · auriq.com
- Touchpoints
- CJ Path analyzes touchpoints such as paid search, rich media ads, social media, websites, and call centers, with configurable definitions that can be expanded or grouped.Read 8 Oct 2026 · auriq.com
- Use cases
- AuriQ says journey analysis can help improve customer acquisition and retention and reduce churn.Read 8 Oct 2026 · auriq.com
Plans and prices
Strong points and limits
Strong points
- Free plan at free
- Includes data fusion and identity resolution
- Supports configurable conversion goals
- Customizable with broad integration options
Limits
- Platform listed is web only
- Touchpoint analysis depends on configured definitions
Who it suits
CJ Path suits marketing and analytics teams examining cross-channel journeys, audience behavior, and conversion patterns. Its web-based format is listed for customer journey analysis reports and data processing.
Verdict
CJ Path combines journey visualization with identity resolution, segmentation, and configurable goals at no cost. Its listed platform is web, so teams should confirm that fits their workflow.
Where Specifiction places it
- Customer Journey Analytics Software#10 of 347.9