AuriQ CJ Path vs Fullstory

AuriQ CJ Path is a web application for examining customer journeys across interactions with potential and existing customers. It fuses data, resolves identities, and displays journey paths for analysis. Teams can configure conversion goals around events or add conditions such as product, date range, and location. Touchpoints can include paid search, rich media ads, social media, websites, and call centers; definitions can be expanded or grouped. Segments may use attributes such as device type or behavior sequences, including search followed by landing-page activity. CJ Path also lists clustering and look-alike behavioral analysis. AuriQ describes the product as open source and customizable, with integrations for most data sources, BI tools, and visualization tools. Teams can compare journey paths and conversion ratios, use cost data to investigate differences, and adjust marketing spend. AuriQ says this analysis can support acquisition and retention and help reduce churn. CJ Path is offered as a free solution, with a Free plan at free.

Fullstory is a behavioral analytics platform for businesses examining customer experiences across websites, web apps, and mobile apps. It brings together session replay, heatmaps, watched elements, tabbed browsing, and developer tools. Analytics features include dashboards, journey maps, conversion funnels, user segments and cohorts, mobile analytics, guides and surveys, and sentiment signals. Fullcapture collects behavior from web and mobile apps into a single stream processed on the server. Mobile replay reconstructs sessions from draw instructions rather than screenshots and supports iOS, Android, Flutter, React Native, and Cordova/Capacitor. Teams can add custom event data through webhooks and JavaScript or HTTP APIs. Privacy controls allow captured elements to be masked or excluded, using either non-technical rules or code-first controls. A new account's 14-day trial includes up to 5,000 sessions, two weeks of replay and analytics retention, and 20 user seats. FullstoryFree lists 30,000 sessions, 10 seats, and one-year replay and analytics retention; its price is not listed. If its monthly session limit is exceeded, existing sessions remain accessible, but new ones stop until the next cycle or an upgrade.