HubSpot Marketing Hub vs SAS Customer Intelligence 360
HubSpot Marketing Hub
hubspot.comSAS Customer Intelligence 360
developer.sas.comSide by side
| Figure | HubSpot Marketing Hub | SAS Customer Intelligence 360 |
|---|---|---|
| Price from | $7/mo | — |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 8 | 1 |
| Spec score · Marketing Automation Software | 9.4 (#1) | 7.9 (#53) |
| Spec score · Campaign Management | 9.0 (#2) | 7.1 (#21) |
| Founded | 2006 | 1976 |
| Headquarters | Boston, MA, USA | Cary, North Carolina, United States |
| Integrations | HubSpot’s marketplace lists 2,437 apps and includes integrations such as Gmail, Google Calendar, Outlook, Google Drive, and WordPress. | SAS Customer Intelligence 360 connects to cloud platforms, customer data platforms, CRM systems, analytics tools and marketing applications. |
| Security controls | HubSpot states that it conducts annual third-party audits and penetration testing, supports SAML SSO and SCIM provisioning, and offers regional hosting in the US, EU, Canada, and Australia. | The platform includes PII detection and redaction, data masking, encryption, hashing and configurable data-retention policies. |
Plans
HubSpot Marketing Hub
- FreeFree
- FreeFree
- Starter$7 a month
- StarterPriced on request
- Professional$890 a month
- ProfessionalPriced on request
- Enterprise$3,600 a month
- EnterprisePriced on request
SAS Customer Intelligence 360
- SAS Customer Intelligence 360Priced on request
In their own words
HubSpot Marketing Hub
HubSpot Marketing Hub has no write-up on Specifiction yet; its figures are above.
SAS Customer Intelligence 360
SAS Customer Intelligence 360 is a customer engagement platform for turning customer insights into personalized actions across channels. Its capabilities include audience management, journey orchestration, marketing decisioning, and marketing AI. Organizations can target audiences using a hybrid data architecture that lets them keep data where they choose. Journey tools plan activity across touchpoints, support analytically driven scheduling, and enable collaborative workflows. Marketers can build complex decision logic and use templates for next-best action, next-best offer, and lead scoring. Built-in analytics include likelihood-to-churn and likelihood-to-purchase measures; GenAI-guided tools support model creation and activation. The platform connects with cloud services, customer data platforms, CRM systems, analytics tools, and marketing applications. Built-in and custom REST connectors reach external applications on premises or in the cloud. Security controls include PII detection and redaction, masking, encryption, hashing, and configurable retention policies. SAS says the product is designed to support GDPR, CCPA, and other regional privacy requirements. Cloud delivery combines customer-level digital data with traditional sources. Listed platforms are Android, iOS, web, and API. Pricing is available on request.