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SPECIFICTION
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Zeta Marketing Platform

zetaglobal.com

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Visit zetaglobal.com
Spec score 7.5 #17 of 27 in Campaign Management

What it is

Zeta Marketing Platform brings paid, owned and earned media together to help marketers acquire, grow and retain customers. It recognises known and anonymous users across devices and maps relationships between customers and their networks. Campaigns can run across email, social, CTV, display, video, mobile and in-store touchpoints, with personalised communications orchestrated through SMS, push notifications, web personalisation, WhatsApp and mobile wallets. Zeta says the platform includes more than 500 AI agents to automate processes and analyse data; agents can generate audiences or quality-check campaigns. Its Opportunity Engine responds to natural-language prompts, while Zeta Intelligence includes forecasting, attribution, reporting and an Opportunity Explorer. Low-code Data Flows connects data sources and manages workflows. The platform offers iOS and Android SDKs and REST APIs, as well as security options including SAML single sign-on, IP whitelisting and multi-factor authentication. Customers receive a dedicated team, and ZMP Learning Studio offers training and certifications. Pricing is on request; the page invites visitors to request a demo or contact Zeta.

Spec sheet

API
ZMP provides REST APIs for people, resources, events, and recommendations.Read 4 Oct 2026 · docs.zetaglobal.com
Integrations
ZMP connections support FTP, FTPS, SFTP, Amazon S3, and Google Cloud Storage; partner connectors include Pinterest, TikTok, X, and Snapchat for exporting customer audiences.Read 4 Oct 2026 · knowledgebase.zetaglobal.com
Security
ZMP security options include SAML 2.0 single sign-on, IP whitelisting, and multi-factor authentication.Read 4 Oct 2026 · knowledgebase.zetaglobal.com
Privacy
Zeta’s privacy FAQ says it supports GDPR compliance, honors Global Privacy Control opt-out signals and offers EU data processing capabilities for ZMP.Read 3 Oct 2026 · knowledgebase.zetaglobal.com
Support
Zeta says ZMP customers receive a dedicated team that can include strategists and data scientists, with strategy, integration, and analytics experts available from day one.Read 4 Oct 2026 · zetaglobal.com
Headquarters
New York, NY, United StatesRead 28 Sep 2026 · zetaglobal.com
Founded
2007Read 28 Sep 2026 · zetaglobal.com
Access
Zeta invites visitors to request a demo or contact the company; the page does not state a public price or trial offer.Read 4 Oct 2026 · zetaglobal.com
AI agents
The platform says it has more than 500 built-in AI agents to automate processes, analyse data and enhance customer experiences.Read 3 Oct 2026 · zetaglobal.com
AI assistance
Zeta says real-time AI assistance can reduce campaign build times by more than 30%, and campaigns can be planned and deployed without code or IT tickets.Read 4 Oct 2026 · zetaglobal.com
Analytics
Zeta Intelligence includes an Opportunity Explorer, forecasting engine, generative AI, attribution modelling and advanced reporting.Read 3 Oct 2026 · zetaglobal.com
Automation channels
Marketers can design and orchestrate personalised communications across SMS, push notifications, web personalisation, WhatsApp and mobile wallets.Read 3 Oct 2026 · zetaglobal.com
Campaign features
AI agents can generate audiences or quality-check campaigns, while Zeta Opportunity Engine answers questions using natural-language prompts.Read 3 Oct 2026 · zetaglobal.com
Channels
The platform activates across email, social, connected TV, display, video, mobile, and in-store.Read 4 Oct 2026 · zetaglobal.com
Data onboarding
Data Flows connects disparate data sources and manages data workflows through a low-code onboarding solution.Read 3 Oct 2026 · zetaglobal.com
Developer access
Zeta provides iOS and Android SDKs and REST API references for integrating apps and working with ZMP.Read 3 Oct 2026 · docs.zetaglobal.com
Features
Listed features include cookieless capabilities, Identity Manager, behavioural intender audiences, low-code Data Flows, and Customer Pulse for enriching first-party data.Read 4 Oct 2026 · zetaglobal.com
Identity
ZMP recognises known and anonymous users across devices and maps relationships between customers and their networks.Read 4 Oct 2026 · zetaglobal.com
Intended customers
Zeta says the platform is designed to help businesses deliver tailored experiences and help marketers acquire, grow, and retain customers.Read 4 Oct 2026 · zetaglobal.com
Measurement
The platform offers performance simulation, ROI forecasting, native A/B and multivariate testing, and attribution of online and offline actions to business outcomes.Read 4 Oct 2026 · zetaglobal.com
Platform purpose
Zeta describes ZMP as an integrated marketing and advertising platform fueled by proprietary signals and real-time AI.Read 4 Oct 2026 · zetaglobal.com
Pricing availability
The platform page invites visitors to request a demo or contact Zeta; it does not state a price or trial offer.Read 3 Oct 2026 · zetaglobal.com
Support and training
The platform page says customers get a dedicated team that includes strategists and data scientists, as well as training and certifications through ZMP Learning Studio.Read 3 Oct 2026 · zetaglobal.com
Training and partners
ZMP Learning Studio offers training and certifications, and the platform provides a marketplace of agency and technology partners.Read 4 Oct 2026 · zetaglobal.com

Plans and prices

Zeta Marketing Platform Priced on request Pricing not stated; request a demo or contact Zeta for information Read 4 Oct 2026 · zetaglobal.com

Every Zeta Marketing Platform plan and price →

Strong points and limits

Strong points

  • Campaigns span email, social, display and in-store touchpoints.
  • More than 500 AI agents are listed.
  • Includes native A/B and multivariate testing.
  • Offers iOS and Android SDKs and REST APIs.

Limits

  • Pricing is available on request.
  • No trial offer is stated.
  • The page directs visitors to request a demo or contact Zeta.

Who it suits

Zeta Marketing Platform suits marketers seeking to coordinate customer acquisition, growth and retention across multiple channels. Its SDKs, APIs, low-code data onboarding and dedicated support are relevant to organizations integrating marketing workflows.

Verdict

Zeta Marketing Platform combines cross-channel orchestration, identity features, analytics and AI assistance. Pricing is not public, so prospective customers need to contact Zeta for information.

Where Specifiction places it

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