Optimove

Spec sheet

Purpose

Optimove combines customer data, AI decisioning, multichannel orchestration, real-time personalization, and gamification to help brands deliver personalized customer experiences.Read 7 Oct 2026 · optimove.com

Integrations

Optimove says it offers more than 150 out-of-the-box connectors, along with APIs, hybrid ETL, and microservices.Read 7 Oct 2026 · optimove.com

Support

Optimove says each client receives an industry-specialized Customer Success Manager and 24/7 technical support, with a knowledge base and developer documentation.Read 7 Oct 2026 · optimove.com

Headquarters

Tel Aviv, IsraelRead 28 Sep 2026 · optimove.com

Founded

2012Read 28 Sep 2026 · optimove.com

AI and campaigns

Engage provides AI-assisted content generation, campaign testing, and automated optimization for multichannel campaigns.Read 7 Oct 2026 · optimove.com

APIs and SDKs

Optimove’s Developer Hub provides API guides, SDKs, integration documentation, and API references.Read 7 Oct 2026 · developer.optimove.com

Channels

Optimove supports email, web messaging and push, SMS, mobile app messaging and push, WhatsApp, and advertising platforms.Read 7 Oct 2026 · optimove.com

Company history

Optimove says it was founded in 2012 by Pini Yakuel and is headquartered in Tel Aviv.Read 7 Oct 2026 · optimove.com

CRM integrations

multipleRead 20 Sep 2026 · optimove.com

Customer journeys

YesRead 20 Sep 2026 · optimove.com

Email automation

YesRead 20 Sep 2026 · optimove.com

Lead capture forms

YesRead 20 Sep 2026 · optimove.com

Lead scoring

YesRead 20 Sep 2026 · optimove.com

Personalization

Personalize offers more than 20 AI-driven recommendation models and real-time personalization for digital surfaces, messages, and search.Read 7 Oct 2026 · optimove.com

Pricing basis

Pricing is tailored to organizational needs and may depend on data volume, active customer profiles, orchestration scope, message volume, and channel usage.Read 7 Oct 2026 · optimove.com

Pricing limits

The Orchestrate page says Optimove does not charge by seat or impose limits on data usage.Read 7 Oct 2026 · optimove.com

Products

Its core products are Orchestrate, Engage, Personalize, Gamify, and Optimove AI.Read 7 Oct 2026 · optimove.com

Security and compliance

Optimove states that it is SOC 2 Type II certified, ISO 27001 certified, and compliant with GDPR and CCPA; it also describes encryption in transit and at rest.Read 7 Oct 2026 · optimove.com

Supported industries

Optimove serves consumer brands in areas including iGaming, prediction markets, retail and e-commerce, financial services, online trading, and travel and hospitality.Read 7 Oct 2026 · optimove.com

Plans and prices

Every Optimove plan and price →

Where Specifiction places it

• Marketing Automation Software#49 of 1318.0
• Customer Lifetime Value Software#17 of 377.7
• Digital Experience Orchestration (DXO) Platforms Software#8 of 177.5
• Personalization Engines#10 of 207.6
• Campaign Management#15 of 277.6
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• Customer Engagement Software#14 of 247.6
• Customer Journey Orchestration Software#20 of 347.6
• Mobile Marketing Automation Software#17 of 267.6
• Marketing Automation - B2C Software#18 of 267.4
• Customer Retention Software#16 of 227.5