Skip to content
SPECIFICTION
Get listed

Marketing

Best Mobile Marketing Automation Software in 2026

For campaigns that reach people on mobile, compare behavioral triggers and A/B testing with mobile analytics and the visual journey builder. Data export and mobile OS support are also useful points to weigh when considering how a tool fits your workflow.

  1. 01 EngageLab

    EngageLab is aimed at businesses managing customer engagement, including those in financial services, e-commerce, news and media, travel, and gaming.

    From $9/mo Free plan Web · Windows · macOS · iOS
    9.3 Visit Specs
  2. 02 OneSignal

    OneSignal suits organizations sending messages across push, email and other listed channels, with tools for segmentation and automated journeys.

    From $19/mo Free plan Web · Windows · macOS · iOS
    8.9 Visit Specs
  3. 03 CleverTap

    CleverTap suits teams coordinating customer messaging, analytics, and journeys across multiple channels.

    From $85/mo Free trial Web · iOS · Android · API
    8.7 Visit Specs
  4. 04 Pushwoosh

    Pushwoosh suits teams that need messaging across several channels and want automation, analytics, and API access.

    From $5/mo Free plan Web · Windows · macOS · iOS
    8.5 Visit Specs
  5. 05 Braze

    Braze is aimed at companies building customer engagement programs, from startups to scaling businesses and global enterprises.

    Free trial Web · iOS · Android · API
    8.4 Visit Specs
  6. 06 Notifly

    Notifly suits teams running behavior-triggered campaigns across mobile, web, email, SMS, and server integrations.

    From 150,000 KRW/mo Free trial Web · iOS · Android · API
    8.2 Visit Specs
  7. 07 Journiq

    Journiq suits product teams coordinating customer messaging and automated journeys across mobile and web.

    From $49/mo Free trial Web · iOS · Android
    8.0 Visit Specs
  8. 08 Iterable

    Iterable suits enterprise organizations managing personalized customer communication across several channels.

    Web · iOS · Android · API
    7.9 Visit Specs
  9. 09 Reteno

    Reteno suits teams operating mobile apps that want to communicate across several channels and automate event-triggered campaigns.

    From $30/mo Free plan Web · iOS · Android · API
    7.9 Visit Specs
  10. 10 Userpilot

    It suits product, UX, and customer success teams at SaaS companies that want no-code onboarding and product analytics.

    From $299/mo Free trial Web · iOS · Android · API
    7.9 Visit Specs
  11. 11 Aampe
    Web · API
    7.8 Visit Specs
  12. 12 Insider One

    Insider One is intended for marketers and customer engagement teams.

    Web · iOS · Android · API
    7.8 Visit Specs
  13. 13 MoEngage
    Web · iOS · Android · API
    7.8 Visit Specs
  14. 14 Airship Experimentation

    It suits growth-focused teams building app and web experiences, as well as B2C enterprises focused on mobile-first customer experiences.

    Web · iOS · Android · API
    7.7 Visit Specs
  15. 15 Batch

    Batch suits CRM teams at B2C organizations running coordinated campaigns across mobile, web, and messaging channels.

    Web · iOS · Android · API
    7.7 Visit Specs
  16. 16 Customer.io
    From $100/mo Web · iOS · Android
    7.6 Visit Specs
  17. 17 Optimove
    Web · iOS · Android · API
    7.6 Visit Specs
  18. 18 Netcore Customer Engagement
    Web · API
    7.5 Visit Specs
  19. 19 Plumb5 Mobile Marketing

    Plumb5 suits marketers managing mobile app engagement and campaigns, especially those using behavior-based messaging, geofencing, or deep links.

    Free trial Web · iOS · Android
    7.5 Visit Specs
  20. 20 Plotline
    From $999/mo Web · iOS · Android
    7.3 Visit Specs
  21. 21 Pulsate

    Pulsate is designed for community banks and credit unions.

    Web · iOS · Android · API
    7.2 Visit Specs
  22. 22 WebEngage

    It suits consumer businesses coordinating personalized engagement across customer profiles, behavioral segments, and multiple channels.

    Web · iOS · Android · API
    7.2 Visit Specs
  23. 23 OPAL
    Web · iOS · Android · API
    7.1 Visit Specs
  24. 24 Repro
    Web · iOS · Android
    7.0 Visit Specs
  25. 25 YouAppi
    Web · iOS · Android
    7.0 Visit Specs
How this list is ordered. Specifiction scores each tool on how fully its maker documents it, whether its prices are published, where the research puts it, the platforms it runs on and whether it can be tried for free (how we rank). Makers can also buy a numbered place (how Specifiction is paid for).

Check the free plan and paid-from price alongside the listed capabilities. OneSignal, Pushwoosh and Reteno are the first entries, with Journiq, Airship Experimentation and Batch also appearing near the top. EngageLab and CleverTap round out the first entries shown. Use the comparison points to focus on the campaign features and platform support relevant to your needs.

Compare EngageLab and OneSignal Get a place on this list

More in MarketingThe whole topic →