Best Mobile Marketing Automation Software in 2026
Updated
For campaigns that reach people on mobile, compare behavioral triggers and A/B testing with mobile analytics and the visual journey builder. Data export and mobile OS support are also useful points to weigh when considering how a tool fits your workflow. Check the free plan and paid-from price alongside the listed capabilities. OneSignal, Pushwoosh and Reteno are the first entries, with Journiq, Airship Experimentation and Batch also appearing near the top. EngageLab and CleverTap round out the first entries shown. Use the comparison points to focus on the campaign features and platform support relevant to your needs.
26ranked
3free plans on this page
$5/molowest paid tier
8 Oct 2026last checked
Input list Mobile Marketing Automation Software 25 channels on this page · 107 of 200 spec lines stated by the makers
Ch Tool Free planPaid fromMobile OS supportMobile analyticsBehavioral triggersVisual journey builderA/B testingData export Spec sheet Score
01 OneSignal Free planYesPaid from$19/moMobile OS supportios + androidMobile analyticsYesBehavioral triggersYesVisual journey builderYesA/B testingYesData exportYes 8/8spec lines stated 7.8
02 Pushwoosh Free planYesPaid from$5/moMobile OS supportios + androidMobile analyticsYesBehavioral triggersYesVisual journey builderYesA/B testingYesData exportYes 8/8spec lines stated 7.8
03 EngageLab Free planPaid fromMobile OS supportios + androidMobile analyticsYesBehavioral triggersYesVisual journey builderYesA/B testingYesData exportYes 6/8spec lines stated 7.7
04 Plumb5 Mobile Marketing Free planPaid fromMobile OS supportios + androidMobile analyticsYesBehavioral triggersYesVisual journey builderYesA/B testingYesData export 5/8spec lines stated 7.2
05 Reteno Free planYesPaid fromMobile OS supportios + androidMobile analyticsYesBehavioral triggersYesVisual journey builderYesA/B testingYesData exportYes 7/8spec lines stated 7.2
06 Braze Free planPaid fromMobile OS supportMobile analyticsBehavioral triggersVisual journey builderA/B testingData export 0/8spec lines stated 7.1
07 CleverTap Free planNoPaid fromMobile OS supportMobile analyticsBehavioral triggersVisual journey builderA/B testingData export 1/8spec lines stated 7.1
08 Journiq Free planNoPaid from$49/moMobile OS supportios + androidMobile analyticsYesBehavioral triggersYesVisual journey builderYesA/B testingYesData exportYes 8/8spec lines stated 7.0
09 Notifly Free planNoPaid fromMobile OS supportios + androidMobile analyticsYesBehavioral triggersYesVisual journey builderYesA/B testingYesData exportYes 7/8spec lines stated 7.0
10 Insider One Free planPaid fromMobile OS supportMobile analyticsBehavioral triggersVisual journey builderA/B testingData export 0/8spec lines stated 6.9
11 Pulsate Free planPaid fromMobile OS supportios + androidMobile analyticsYesBehavioral triggersYesVisual journey builderYesA/B testingData exportYes 5/8spec lines stated 6.9
12 Userpilot Free planNoPaid from$299/moMobile OS supportMobile analyticsBehavioral triggersVisual journey builderA/B testingData export 2/8spec lines stated 6.9
13 WebEngage Free planPaid fromMobile OS supportMobile analyticsBehavioral triggersVisual journey builderA/B testingData export 0/8spec lines stated 6.9
14 YouAppi Free planPaid fromMobile OS supportios + androidMobile analyticsYesBehavioral triggersYesVisual journey builderA/B testingYesData exportYes 5/8spec lines stated 6.9
15 Airship Experimentation Free planPaid fromMobile OS supportios + androidMobile analyticsYesBehavioral triggersYesVisual journey builderYesA/B testingYesData exportYes 6/8spec lines stated 6.8
16 Repro Free planPaid fromMobile OS supportios + androidMobile analyticsYesBehavioral triggersYesVisual journey builderYesA/B testingYesData exportYes 6/8spec lines stated 6.8
17 Xtremepush Free planPaid fromMobile OS supportios + androidMobile analyticsYesBehavioral triggersYesVisual journey builderYesA/B testingYesData exportYes 6/8spec lines stated 6.8
18 Batch Free planPaid fromMobile OS supportios + androidMobile analyticsYesBehavioral triggersYesVisual journey builderYesA/B testingYesData exportYes 6/8spec lines stated 6.7
19 Iterable Free planPaid fromMobile OS supportMobile analyticsBehavioral triggersVisual journey builderA/B testingData export 0/8spec lines stated 6.7
20 MoEngage Free planNoPaid fromMobile OS supportMobile analyticsBehavioral triggersVisual journey builderA/B testingData export 1/8spec lines stated 6.7
21 OPAL Free planPaid fromMobile OS supportios + androidMobile analyticsYesBehavioral triggersYesVisual journey builderA/B testingData exportYes 4/8spec lines stated 6.7
22 Aampe Free planPaid fromMobile OS supportios + androidMobile analyticsYesBehavioral triggersYesVisual journey builderNoA/B testingYesData exportYes 6/8spec lines stated 6.6
23 Optimove Free planPaid fromMobile OS supportMobile analyticsBehavioral triggersVisual journey builderA/B testingData export 0/8spec lines stated 6.6
24 Customer.io Free planNoPaid from$100/moMobile OS supportMobile analyticsBehavioral triggersVisual journey builderA/B testingData export 2/8spec lines stated 6.5
25 Plotline Free planNoPaid from$999/moMobile OS supportios + androidMobile analyticsYesBehavioral triggersYesVisual journey builderYesA/B testingYesData exportYes 8/8spec lines stated 6.5
Compare all 25 in a table
| # | Tool | Score | Free plan | Paid from | Mobile OS support | Mobile analytics |
|---|---|---|---|---|---|---|
| 1 | OneSignal | 7.8 | Yes | 19 /mo | ios_and_android | Yes |
| 2 | Pushwoosh | 7.8 | Yes | 5 /mo | ios_and_android | Yes |
| 3 | EngageLab | 7.7 | ios_and_android | Yes | ||
| 4 | Plumb5 Mobile Marketing | 7.2 | ios_and_android | Yes | ||
| 5 | Reteno | 7.2 | Yes | ios_and_android | Yes | |
| 6 | Braze | 7.1 | ||||
| 7 | CleverTap | 7.1 | No | |||
| 8 | Journiq | 7.0 | No | 49 /mo | ios_and_android | Yes |
| 9 | Notifly | 7.0 | No | ios_and_android | Yes | |
| 10 | Insider One | 6.9 | ||||
| 11 | Pulsate | 6.9 | ios_and_android | Yes | ||
| 12 | Userpilot | 6.9 | No | 299 /mo | ||
| 13 | WebEngage | 6.9 | ||||
| 14 | YouAppi | 6.9 | ios_and_android | Yes | ||
| 15 | Airship Experimentation | 6.8 | ios_and_android | Yes | ||
| 16 | Repro | 6.8 | ios_and_android | Yes | ||
| 17 | Xtremepush | 6.8 | ios_and_android | Yes | ||
| 18 | Batch | 6.7 | ios_and_android | Yes | ||
| 19 | Iterable | 6.7 | ||||
| 20 | MoEngage | 6.7 | No | |||
| 21 | OPAL | 6.7 | ios_and_android | Yes | ||
| 22 | Aampe | 6.6 | ios_and_android | Yes | ||
| 23 | Optimove | 6.6 | ||||
| 24 | Customer.io | 6.5 | No | 100 /mo | ||
| 25 | Plotline | 6.5 | No | 999 /mo | ios_and_android | Yes |
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Numbered spots on this list can be sponsored, and a sponsored row is labelled as paid.
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