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SPECIFICTION
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Pulsate

pulsatehq.com

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Spec score 7.3 #96 of 130 in Marketing Automation Software

What it is

Pulsate is a digital engagement platform for community banks and credit unions seeking to increase account-holder product use and engagement. It supports push and in-app notifications, a scrollable feed, retargeting, and messages in online banking. Behavioral, geofencing, and demographic targeting can shape communications. Reporting covers campaign performance such as loan conversion, deposit growth, and channel effectiveness, with one-click campaigns for selected opportunities and segments. Listed digital banking integrations include Access Softek, Banno from Jack Henry, Candescent, Constellation Digital Partners, Q2, and TruStage Digital Storefront. Pulsate also offers SFTP, custom integrations, and APIs exposing more than 120 data points; it names HubSpot, Salesforce, and other CRMs. Pulsate says integrations, uploads, and analytics are protected under ISO 27001 certification. The platform is available on the web, Android, iOS, and through an API. Pricing is on request, with charges set out in a commercial agreement.

Spec sheet

What it does
Pulsate describes its platform as a digital engagement platform for community financial institutions that helps grow account holder product use and engagement.Read 8 Oct 2026 · pulsatehq.com
API
Pulsate says its API makes more than 120 data points available for real-time data exchange.Read 8 Oct 2026 · pulsatehq.com
Integrations
Pulsate lists integrations with Access Softek, Banno from Jack Henry, Candescent, Constellation Digital Partners, Q2, and TruStage Digital Storefront.Read 7 Oct 2026 · pulsatehq.com
Security
Pulsate says integrations, uploads, and analytics are protected under ISO 27001 certification.Read 8 Oct 2026 · pulsatehq.com
Privacy
Pulsate’s documentation says its systems are GDPR compliant and describes the company as a data processor for customer data.Read 8 Oct 2026 · docs.pulsatehq.com
Support
Pulsate offers hands-on onboarding, data integration support, and ongoing customer success guidance.Read 8 Oct 2026 · pulsatehq.com
Headquarters
Dublin, IrelandRead 28 Sep 2026 · pulsatehq.com
Founded
2013Read 28 Sep 2026 · pulsatehq.com
Maker
The terms identify the service provider as Pulsate Mobile Ltd., a limited Irish registered company.Read 7 Oct 2026 · pulsatehq.com
Channels
The platform supports push notifications, in-app notifications, a scrollable feed, retargeting, and online banking messages.Read 8 Oct 2026 · pulsatehq.com
Company history
Pulsate says it is based in Dublin and was founded in 2013, and that it focused on U.S. credit unions and community banks starting in 2020.Read 8 Oct 2026 · pulsatehq.com
Digital banking partners
Listed partners include Access Softek, Banno from Jack Henry, Candescent, Constellation Digital Partners, Q2, and TruStage Digital Storefront.Read 8 Oct 2026 · pulsatehq.com
Integration methods
The platform offers SFTP, APIs with more than 120 data points, and custom integrations; its FAQ also names HubSpot, Salesforce, and other CRMs.Read 7 Oct 2026 · pulsatehq.com
Messaging channels
The platform supports push notifications, in-app notifications, a scrollable feed, retargeting, and online banking engagement.Read 7 Oct 2026 · pulsatehq.com
Other integrations
Pulsate says it connects with HubSpot, Salesforce, and other CRMs through APIs or SFTP, and offers custom integrations.Read 8 Oct 2026 · pulsatehq.com
Pricing
Pulsate’s terms say subscription charges are set out in a commercial agreement; the pages reviewed did not state a public price.Read 8 Oct 2026 · pulsatehq.com
Reporting
Its reporting covers engagement performance and campaign outcomes, including loan conversion, deposit growth, and channel effectiveness.Read 8 Oct 2026 · pulsatehq.com
Subscription terms
The terms say Pulsate is provided over the internet on a subscription basis, with charges set out in a commercial agreement and based or limited by active digital banking platform subscribers.Read 7 Oct 2026 · pulsatehq.com
Targeting
Pulsate uses behavioral, location-based geofencing, and demographic data to tailor communications.Read 8 Oct 2026 · pulsatehq.com
Who it is for
The platform is designed for community financial institutions, particularly credit unions and community banks.Read 8 Oct 2026 · pulsatehq.com
Who it serves
Pulsate says its platform is designed for community banks and credit unions, and that it serves more than 270 financial institutions across five digital banking platforms.Read 7 Oct 2026 · pulsatehq.com

Strong points and limits

Strong points

  • Supports push, in-app, feed, retargeting, and online banking messages
  • Targeting includes behavioral, geofencing, and demographic options
  • API provides more than 120 data points
  • Available on web, Android, and iOS

Limits

  • Pricing is available only on request
  • Subscription charges are set in a commercial agreement

Who it suits

Pulsate is designed for community banks and credit unions. Its targeting, messaging, and campaign reporting are aimed at institutions engaging account holders across digital banking channels.

Verdict

Pulsate combines multiple digital communication channels with targeting and campaign reporting for community financial institutions. Buyers need to request pricing and establish charges through a commercial agreement.

Where Specifiction places it

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