Mailchimp vs Pulsate
Mailchimp
mailchimp.comPulsate
pulsatehq.comSide by side
| Figure | Mailchimp | Pulsate |
|---|---|---|
| Price from | $13/mo | — |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 5 | 0 |
| Spec score · Marketing Automation Software | 9.3 (#2) | 7.3 (#96) |
| API | Mailchimp exposes open Marketing and Transactional APIs authenticated with OAuth or API keys. | Pulsate says its API makes more than 120 data points available for real-time data exchange. |
| Company history | Mailchimp was founded in Atlanta in 2001 by Ben Chestnut and Dan Kurzius. | Pulsate says it is based in Dublin and was founded in 2013, and that it focused on U.S. credit unions and community banks starting in 2020. |
| Founded | 2001 | 2013 |
| Headquarters | Atlanta, USA | Dublin, Ireland |
| Integrations | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. | Pulsate lists integrations with Access Softek, Banno from Jack Henry, Candescent, Constellation Digital Partners, Q2, and TruStage Digital Storefront. |
| Security | Mailchimp says its SOC 2 reports cover security, availability and processing integrity, and it maintains ISO 27001 certification and a VPAT. | Pulsate says integrations, uploads, and analytics are protected under ISO 27001 certification. |
| Support | Official feature pages state 24/7 service and support, with onboarding specialists and customer-success services for paid customers. | Pulsate offers hands-on onboarding, data integration support, and ongoing customer success guidance. |
| What it does | Mailchimp is an email and marketing-automation platform for growing businesses, combining email, social, landing pages, advertising and AI recommendations. | Pulsate describes its platform as a digital engagement platform for community financial institutions that helps grow account holder product use and engagement. |
Plans
Mailchimp
- FreeFree
- FreeFree
- Essentials$13 a month
- Standard$20 a month
- Premium$350 a month
In their own words
Pulsate
Pulsate is a digital engagement platform for community banks and credit unions seeking to increase account-holder product use and engagement. It supports push and in-app notifications, a scrollable feed, retargeting, and messages in online banking. Behavioral, geofencing, and demographic targeting can shape communications. Reporting covers campaign performance such as loan conversion, deposit growth, and channel effectiveness, with one-click campaigns for selected opportunities and segments. Listed digital banking integrations include Access Softek, Banno from Jack Henry, Candescent, Constellation Digital Partners, Q2, and TruStage Digital Storefront. Pulsate also offers SFTP, custom integrations, and APIs exposing more than 120 data points; it names HubSpot, Salesforce, and other CRMs. Pulsate says integrations, uploads, and analytics are protected under ISO 27001 certification. The platform is available on the web, Android, iOS, and through an API. Pricing is on request, with charges set out in a commercial agreement.