YouAppi

Spec sheet

Product

YouAppi describes its programmatic mobile app retargeting products as helping activate valuable users, keep them engaged, and grow app revenue.Read 8 Oct 2026 · youappi.com

Support

YouAppi provides a Help Center with a searchable knowledge base and integration and API guides.Read 8 Oct 2026 · support.youappi.com

Headquarters

YouAppi’s website lists its address as 228 Hamilton Avenue, 3rd Floor, Palo Alto, California 94301.Read 8 Oct 2026 · youappi.com

Founded

2011Read 28 Sep 2026 · youappi.com

Ad formats

ReAppi uses dynamic templates for banner and native ads, including enhanced product images for mobile.Read 8 Oct 2026 · youappi.com

Attribution integrations

YouAppi’s CTV page names Adjust, AppsFlyer, Kochava, and Singular as mobile measurement partners for attribution.Read 8 Oct 2026 · youappi.com

Audience targeting

ReAppi uses granular audience segmentation and real-time data processing to tailor messaging and optimize campaign performance.Read 8 Oct 2026 · youappi.com

Campaign optimization

YouAppi says it optimizes toward CPM/CPC for awareness and dynamic CPA/ROAS for performance, and continuously tests and optimizes creative.Read 8 Oct 2026 · youappi.com

Creative formats

YouAppi says it can provide static and video creatives, as well as interstitial, banner, native, and video ad formats.Read 8 Oct 2026 · youappi.com

CTV offering

YouAppi offers connected TV user acquisition and retargeting campaigns alongside mobile app retargeting.Read 8 Oct 2026 · youappi.com

CTV supply integrations

YouAppi lists Magnite, Xandr, PubMatic, and Verve among its CTV supply-side platform integrations.Read 8 Oct 2026 · youappi.com

CTV technology

The CTV page describes a proprietary engine optimizing across 35+ variables, advanced targeting, and a dynamic creative studio.Read 8 Oct 2026 · youappi.com

Data hosting

The privacy policy says YouAppi uses AWS storage facilities in the United States, Ireland, and Japan.Read 8 Oct 2026 · youappi.com

DMP integrations

YouAppi says it works with DMPs including LiveRamp and mParticle and can integrate additional DMPs.Read 8 Oct 2026 · youappi.com

Integration documentation

The Help Center lists integration guides for Adjust, AppsFlyer, Kochava, Branch, and Singular for re-engagement campaigns.Read 8 Oct 2026 · support.youappi.com

Intended customers

YouAppi describes its advertising services as serving mobile app developers and supply and demand partners.Read 8 Oct 2026 · youappi.com

Pricing model

The FAQ says YouAppi uses a flexible model and can adjust the CPM rate to improve performance; it does not state a fixed price.Read 8 Oct 2026 · youappi.com

Privacy and compliance

YouAppi’s FAQ says campaign data is secured in data silos, customer data is used solely for customers’ campaigns, and YouAppi is GDPR compliant as a data processor and IAB Tech Lab certified.Read 8 Oct 2026 · youappi.com

Privacy and security

YouAppi's privacy policy says it maintains technical and organizational measures intended to reduce risks of loss, unauthorized disclosure, or access, while noting it cannot guarantee against unauthorized penetration.Read 8 Oct 2026 · youappi.com

ReAppi optimization

ReAppi uses machine learning, automation, and YouAppi’s proprietary DMP and DSP to optimize campaigns toward client KPIs.Read 8 Oct 2026 · youappi.com

Reporting

YouAppi offers a personalized dashboard with real-time campaign data, cohort and raw-data reporting, and a reporting API.Read 8 Oct 2026 · youappi.com

Retargeting

Its ReAppi service is described as retaining, retargeting, and re-engaging mobile app users.Read 8 Oct 2026 · youappi.com

Sales and support model

The contact page invites prospects to submit a form so the sales team can contact them, and lists [email protected] for app marketing sales.Read 8 Oct 2026 · youappi.com

Service model

YouAppi describes campaign management as a managed service with daily monitoring and ongoing optimization.Read 8 Oct 2026 · youappi.com

Where Specifiction places it

• Retargeting Software#3 of 227.0
• Mobile Advertising Software#3 of 117.0
• Mobile Marketing Automation Software#25 of 267.0