AdRoll vs YouAppi
AdRoll
adroll.comYouAppi
youappi.comSide by side
| Figure | AdRoll | YouAppi |
|---|---|---|
| Price from | Free | — |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | — |
| Plans published | 8 | 0 |
| Spec score · Retargeting Software | 8.6 (#1) | 7.0 (#3) |
| Ad formats | Supported formats include display, connected TV, video, native, in-app mobile and social ads. | ReAppi uses dynamic templates for banner and native ads, including enhanced product images for mobile. |
| Audience targeting | Audience tools include website, mobile-app, ecommerce-store and contact-list segments, AI lookalikes, contextual targeting and more than 2,000 syndicated third-party audiences for US customers. | ReAppi uses granular audience segmentation and real-time data processing to tailor messaging and optimize campaign performance. |
| Headquarters | San Francisco, California, United States | YouAppi’s website lists its address as 228 Hamilton Avenue, 3rd Floor, Palo Alto, California 94301. |
| Pricing model | AdRoll charges dynamically by CPM, with auction prices changing according to inventory demand, rather than charging per click or acquisition. | The FAQ says YouAppi uses a flexible model and can adjust the CPM rate to improve performance; it does not state a fixed price. |
| Product | AdRoll unites social media and programmatic advertising to manage cross-channel campaigns from one platform. | YouAppi describes its programmatic mobile app retargeting products as helping activate valuable users, keep them engaged, and grow app revenue. |
| Reporting | The pricing page lists real-time campaign metrics, campaign reporting, exportable reports, and reporting APIs. | YouAppi offers a personalized dashboard with real-time campaign data, cohort and raw-data reporting, and a reporting API. |
| Retargeting | The platform retargets people who previously interacted with a brand, product or service. | Its ReAppi service is described as retaining, retargeting, and re-engaging mobile app users. |
| Support | Official pricing materials say support includes video and written resources plus live email and phone assistance; advanced packages can include onboarding and account management. | YouAppi provides a Help Center with a searchable knowledge base and integration and API guides. |
Plans
AdRoll
- Account-Based RetargetingFree
- Account-Based AdvertisingPriced on request
- Account-Based MarketingPriced on request
- Account-Based Marketing + AdvertisingPriced on request
- Advanced PackagePrice not published
- Managed Services AdsPriced on request
- Managed Services Advanced PackagePrice not published
- Self-Service AdsPriced on request
In their own words
AdRoll
AdRoll brings social media and programmatic advertising together for cross-channel campaign management. Campaigns can reach the open web and Facebook, Instagram, TikTok, LinkedIn, and Pinterest in display, native, video, and social formats. Automation Builder coordinates campaigns across channels, while BidIQ applies AI to real-time bid optimization. AdRoll says it connects digital identities across browsers and devices without collecting explicit personal information such as names, phone numbers, addresses, or dates of birth. Its product page says competitor targeting and website-level audiences are not offered. Integrations listed include Shopify, WooCommerce, Wix, BigCommerce, Klaviyo, AppsFlyer, Facebook, Instagram, TikTok, Pinterest, Google Ads, Salesforce, HubSpot, and Google Analytics. Reporting includes real-time campaign metrics, exportable reports, and reporting APIs. Support options include written and video resources and live agent help by email and phone. Social Ads is self-service only, without onboarding, account management, or optimization team support. AdRoll is a NextRoll division headquartered in San Francisco. Account-Based Retargeting has no fee to get started; the listed plan charges for media. Other listed plans either use annual commitment, pay-as-you-go, or request-sales pricing.