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Airship Experimentation

airship.com

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Spec score 7.7 #6 of 17 in Digital Experience Orchestration (DXO) Platforms Software

What it is

Airship Experimentation helps teams test app and web experiences against defined goals and measure KPI lift. It supports unified A/B/n tests and holdouts, plus controlled rollouts and Feature Flags for assessing content, campaigns, and dynamic experiences before wider release. Real-time optimization can automatically serve experiences with the strongest performance during a campaign. Teams can compare full-page modals, embedded experiences, and other destination variants. Airship lists connections to Salesforce, Adobe, Mixpanel, and mParticle, as well as open APIs and External Data Feeds. Real-Time Data Streaming sends engagement data to warehouses and analytics platforms as interactions happen. Standard security measures include SOC 2 Type II, end-to-end encryption, MFA/SSO, and role-based access control. The product offers REST APIs and mobile and web SDKs, including iOS and Android SDKs. Airship Essentials is a self-service option for app and web experiences; Airship Experience Platform adds cross-channel capabilities and strategic services. Pricing is on request.

Spec sheet

Purpose
Airship Experimentation offers testing and measurement to optimize experiences for specific goals.Read 3 Oct 2026 · airship.com
Integrations
Airship lists pre-built connections including Salesforce, Adobe, Mixpanel, and mParticle, plus open APIs and External Data Feeds.Read 3 Oct 2026 · airship.com
Security
Airship says standard platform security includes SOC 2 Type II, end-to-end encryption, MFA/SSO, and role-based access control.Read 3 Oct 2026 · airship.com
Support
Airship offers strategic services including tailored onboarding, training, and guidance from an expert team.Read 3 Oct 2026 · airship.com
Headquarters
San Francisco, California, United StatesRead 28 Sep 2026 · airship.com
Founded
2009Read 28 Sep 2026 · airship.com
Company focus
Airship describes its platform as serving B2C enterprise brands where mobile-first customer experiences are mission-critical.Read 3 Oct 2026 · airship.com
Data streaming
Real-Time Data Streaming sends engagement data to warehouses and analytics platforms as interactions occur.Read 3 Oct 2026 · airship.com
Destination variants
Teams can test full-page modals, embedded experiences, and other variants to identify which interaction performs best.Read 3 Oct 2026 · airship.com
Developer access
Airship documents REST APIs and mobile and web SDKs, including SDKs for iOS, Android, and web.Read 3 Oct 2026 · airship.com
Experiments
The product supports unified A/B/n tests, holdouts, and goals to measure KPI lift.Read 3 Oct 2026 · airship.com
Optimization
Real-time performance optimization automatically delivers the highest-impact experiences to maximize in-flight conversions.Read 3 Oct 2026 · airship.com
Rollouts
Controlled rollouts and Feature Flags are designed to test new content, campaigns, and dynamic experiences before scaling.Read 3 Oct 2026 · airship.com
Target users
Airship Essentials is described as a self-service platform for growth-focused teams building app and web experiences.Read 3 Oct 2026 · airship.com

Plans and prices

Airship Essentials Priced on request Self-service · No code required · App and web experiences · Native UI · Automation · Real-time orchestration Read 3 Oct 2026 · airship.com
Airship Experience Platform (AXP) Priced on request Price by quote · Unified cross-channel experiences · Customer data management · Personalization and segmentation · Journey orchestration · Testing and optimization · Partner integrations · Reporting analytics · Strategic services Read 3 Oct 2026 · airship.com

Every Airship Experimentation plan and price →

Strong points and limits

Strong points

  • Runs A/B/n tests, holdouts, and KPI measurement
  • Supports controlled rollouts and Feature Flags
  • Offers integrations, open APIs, and data feeds
  • Streams engagement data to analytics platforms
  • Lists SOC 2 Type II and access controls

Limits

  • Pricing is available on request only
  • Airship Essentials is limited to app and web experiences

Who it suits

It suits growth-focused teams building app and web experiences, as well as B2C enterprises focused on mobile-first customer experiences. Developers can use the documented REST APIs and mobile and web SDKs.

Verdict

Airship Experimentation combines testing, rollout controls, and optimization with several integration and data-transfer options.

Where Specifiction places it

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