Plumb5 Mobile Marketing
plumb5.com
What it is
Plumb5 Mobile Marketing is built around an SDK for discovering, planning, and managing a mobile app portfolio. It tracks activity across users, devices, sessions, events, and geolocation, and supports personalized messages, in-app chat, push notifications, and geofenced campaigns. Its message designer creates native banners and forms, while a rule engine and behavior parameters support standard, deferred, and contextual deep links from messages. The SDK tracks mobile apps; web scripts track visitors using mobile browsers. Plumb5 says a unified customer view can incorporate CRM, ecommerce, call center, and POS data, and its API can read marketing data or post data back to associate with unified records. Deployment options are on-demand SaaS and on-premise PaaS; for the latter, the client or vendor manages infrastructure while Plumb5 manages the application. SaaS subscriptions are called LITE and PRO, with prices based on impressions, records, or page views. Specific prices are not shown, and a free 15-day trial is offered. The listed platforms are Android, iOS, and web.
Spec sheet
- Product
- Plumb5 Mobile SDK is presented as a tool to discover, strategize, and manage an app portfolio.Read 8 Oct 2026 · plumb5.com
- Intended users
- The mobile SDK page describes capabilities for marketers managing mobile app engagement and campaigns.Read 8 Oct 2026 · plumb5.com
- Deployment
- Plumb5 offers on-demand SaaS and on-premise PaaS; for on-premise deployments, the client or its vendor manages infrastructure while Plumb5 manages the application.Read 8 Oct 2026 · plumb5.com
- Trial
- Plumb5 offers a free 15-day trial; the trial page lists web analytics and engagement, lead management, email and SMS marketing, web push notifications, journey designer, and live chat.Read 8 Oct 2026 · plumb5.com
- API
- Plumb5’s developer API lets applications access marketing data and post data back to Plumb5 for association with unified records.Read 8 Oct 2026 · kb.plumb5.com
- Integrations
- The mobile SDK integrates interaction data into Plumb5’s unified stack; the platform also offers CRM connectors for synchronizing customer information.Read 8 Oct 2026 · plumb5.com
- Security
- Plumb5 says its security practices include role-based access control, encryption of network traffic and data, and vulnerability management.Read 8 Oct 2026 · plumb5.com
- Privacy
- The privacy policy says data is stored on third-party servers in Singapore and India and that data is encrypted.Read 8 Oct 2026 · plumb5.com
- Support
- Plumb5 lists [email protected] as its support email.Read 8 Oct 2026 · plumb5.com
- Headquarters
- Bangalore, Karnataka, IndiaRead 28 Sep 2026 · plumb5.com
- Company and history
- Plumb5 says it was founded in 2010 and developed by Decisive Analytical Systems; its company history lists mobile engagement in 2017.Read 8 Oct 2026 · plumb5.com
- Deep linking
- The SDK supports standard, deferred, and contextual deep links personalized using user behavior parameters and a rule engine.Read 8 Oct 2026 · plumb5.com
- Deep links
- The Rule Engine and user behavior parameters support standard, deferred, and contextual deep links from push notifications or in-app messages.Read 8 Oct 2026 · plumb5.com
- Geofencing
- Geofencing can trigger notifications or campaigns when users are in a specific location.Read 8 Oct 2026 · plumb5.com
- In-app messaging
- Plumb5’s in-app message designer can create native banners and forms for engagement throughout the user lifecycle.Read 8 Oct 2026 · plumb5.com
- Mobile and web tracking
- Plumb5 says mobile app tracking uses its SDK, while web scripts track visitors using mobile browsers.Read 8 Oct 2026 · plumb5.com
- Personalized campaigns
- Marketers can engage app customers with personalized messages or in-app chat, with interaction data integrated into Plumb5’s unified stack.Read 8 Oct 2026 · plumb5.com
- Pricing basis
- Plumb5 says SaaS subscriptions are called LITE and PRO, with pricing based on impressions, records, or page views; it does not show specific prices on this page.Read 8 Oct 2026 · plumb5.com
- Product purpose
- Plumb5 Mobile SDK is presented as a tool to discover, strategize, and manage a mobile app portfolio.Read 8 Oct 2026 · plumb5.com
- Push notifications
- The product supports push notifications for communicating with customers and prospects and gaining customer behavior insights.Read 8 Oct 2026 · plumb5.com
- Tracking
- The SDK tracks app user data across users, devices, sessions, events, and geolocation.Read 8 Oct 2026 · plumb5.com
Strong points and limits
Strong points
- Tracks users, devices, sessions, events, and location
- Supports geofenced campaigns and push notifications
- Offers standard, deferred, and contextual deep links
- Free 15-day trial
Limits
- Specific prices are not shown
- SaaS pricing depends on impressions, records, or page views
Who it suits
Plumb5 suits marketers managing mobile app engagement and campaigns, especially those using behavior-based messaging, geofencing, or deep links. Its SaaS and on-premise PaaS options offer different infrastructure responsibilities.
Verdict
Plumb5 combines mobile tracking with messaging, campaign triggers, and deep linking. Buyers should confirm pricing and deployment details for their needs.
Where Specifiction places it
- Mobile Marketing Automation Software#19 of 267.5
