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EngageLab

engagelab.com

From $9/mo Free plan WebWindowsmacOSiOSAndroidAPI
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Spec score 9.3 #1 of 30 in Push Notification Software

What it is

EngageLab is a multi-channel customer engagement platform for businesses seeking to manage customer interactions, conversions, and retention. Its listed products include Marketing Automation, AppPush, WebPush, OTP, Silent Auth, CAPTCHA, Email, SMS, WhatsApp Business API, and LiveDesk. Marketing Automation provides visual journey design, templates, AI content generation, customer profiles, and revenue attribution analytics. It can send through AppPush, WebPush, Email, SMS, and WhatsApp. Developer resources include native Android, iOS, Java, and Web SDKs, REST APIs, and plugins for cross-platform development tools. WebPush supports browser notifications on Windows, macOS, and Android, plus Safari on iOS, and its listing includes a Shopify plugin. Data is stored in Singapore by default, with other selectable nodes in the United States, Germany, and Hong Kong. EngageLab supports two-factor authentication through Google Authenticator; SSO activation requires contacting sales. Pricing is on request, and billing varies by product, including usage, DAU scale, MEP scale, or peak request volume. A free trial is listed.

Spec sheet

What it does
EngageLab is a multi-channel customer-engagement platform combining customer data, AI automation, messaging, verification and support tools.Read 14 Oct 2026 · engagelab.com
API
EngageLab exposes REST APIs for SMS templates, signatures, sending and balance queries using API-key authentication.Read 14 Oct 2026 · engagelab.com
Integrations
The WebPush product listing states that it supports a Shopify plugin.Read 4 Oct 2026 · engagelab.com
Support
The pricing page says technical experts help with product setup and usage questions are answered 24/7.Read 4 Oct 2026 · engagelab.com
Headquarters
Hong Kong; SingaporeRead 28 Sep 2026 · engagelab.com
Founded
2011Read 28 Sep 2026 · engagelab.com
Account security
EngageLab supports two-factor authentication through Google Authenticator, while SSO activation requires contacting sales.Read 4 Oct 2026 · engagelab.com
AppPush
AppPush sends mobile notifications through FCM, Huawei, Xiaomi, OPPO, vivo, HONOR, MEIZU, APNs and EngageLab's own channel.Read 14 Oct 2026 · engagelab.com
Changelog news
The iOS SDK changelog records version 5.5.0 on September 11, 2026, adding independent Marketing Automation initialization, new identities and object-array user properties.Read 14 Oct 2026 · engagelab.com
Company history
EngageLab's parent Aurora Mobile says it was founded in 2011 and began with enterprise push-notification services.Read 14 Oct 2026 · engagelab.com
Company identity
The maker identifies itself as METAVERSE CLOUD PTE. LTD., with a Singapore address and a Hong Kong Science Park address.Read 14 Oct 2026 · engagelab.com
Company size
LinkedIn lists EngageLab as a public company headquartered in Singapore with 201–500 employees and a 2011 founding year.Read 14 Oct 2026 · linkedin.com
Data regions
Application data-center choices include Singapore, Virginia, Frankfurt, Hong Kong, Brazil and Japan, and the selected node cannot later be changed.Read 14 Oct 2026 · engagelab.com
Data residency
Data is stored in Singapore by default, with customers able to select other data nodes including the United States, Germany, and Hong Kong.Read 4 Oct 2026 · engagelab.com
Developer tools
EngageLab documents native Android, iOS, Java, and Web SDKs, REST APIs, and cross-platform plugins including Cordova, React Native, Flutter, Unity3D, and Cocos2d-x.Read 4 Oct 2026 · engagelab.com
Documentation depth
The documentation includes product guides, API references, SDK integration instructions, troubleshooting material, FAQs and changelogs in multiple languages.Read 14 Oct 2026 · engagelab.com
Email
Email includes SMTP relay, REST API, mailing lists, templates, inbox previews, campaigns, webhooks and deliverability controls.Read 14 Oct 2026 · engagelab.com
Free access
The pricing FAQ says AppPush has a 30-day trial, WebPush has a 15-day trial and Email permits 50 messages per day after registration.Read 14 Oct 2026 · engagelab.com
GetApp support
GetApp lists email/help-desk, knowledge-base, phone, chat, FAQ/forum and 24/7 live-representative support options.Read 14 Oct 2026 · getapp.com
Limit: customization and language
Some G2 reviewers request more customization, industry templates and stronger language handling for regional varieties such as Cantonese.Read 14 Oct 2026 · g2.com
Limit: learning curve
G2 reviewers repeatedly say advanced configuration, workflow logic and analytics take time to learn and need better guided examples.Read 14 Oct 2026 · g2.com
LiveDesk
LiveDesk is presented as an omnichannel customer-service product with no seat fees for its AI-powered model.Read 14 Oct 2026 · engagelab.com
Marketing automation
Marketing Automation provides a visual journey builder, prebuilt templates, AI content generation, customer profiles and revenue-attribution analytics.Read 14 Oct 2026 · engagelab.com
Messaging channels
Its main engagement channels are AppPush, WebPush, Email, SMS and WhatsApp.Read 14 Oct 2026 · engagelab.com
Notable limits
EngageLab lists AppPush and WebPush billing by DAU scale and Marketing Automation billing by MEP scale, calculated monthly.Read 4 Oct 2026 · engagelab.com
Operational limitation
The WebPush FAQ says EngageLab's own channel cannot deliver when the website is closed, while system-channel delivery requires the browser process to remain active on desktop.Read 14 Oct 2026 · engagelab.com
OTP SDKs
Official OTP packages are available for Node.js 14+ and Python 3.8+, including webhook support and TypeScript declarations for Node.js.Read 14 Oct 2026 · engagelab.com
Plugin licence
EngageLab's public React Native push plugin repository is published under the MIT license, although the hosted EngageLab platform and SDK remain proprietary.Read 14 Oct 2026 · github.com
Praise: centralization
G2 reviewers repeatedly praise managing email, SMS, push and other campaigns in one dashboard with consolidated delivery and engagement analytics.Read 14 Oct 2026 · g2.com
Praise: delivery and automation
G2 reviewers describe reliable OTP and high-volume delivery, useful segmentation, automation and reduced manual coordination.Read 14 Oct 2026 · g2.com
Product licence
The end-user agreement assigns ownership of the platform and SDK to EngageLab and prohibits copying, modifying, reverse engineering or redistribution.Read 14 Oct 2026 · d7umqicpi7263.cloudfront.net
Product range
Its listed products include Marketing Automation, AppPush, WebPush, OTP, Silent Auth, CAPTCHA, Email, SMS, WhatsApp Business API, and LiveDesk.Read 4 Oct 2026 · engagelab.com
PWA limitation
The documentation warns that a site's PWA service worker can conflict with EngageLab's WebPush service worker because only one service worker normally runs per origin.Read 14 Oct 2026 · engagelab.com
Rating on Capterra
0.0 out of 5 from 0 reviewsRead 14 Oct 2026 · capterra.com
Rating on G2
4.6 out of 5 from 43 reviewsRead 14 Oct 2026 · g2.com
Rating on Shopify App Store
0.0 out of 5 from 0 reviewsRead 14 Oct 2026 · apps.shopify.com
SDK coverage
Official documentation lists Java, Go and Python server SDKs plus Android, iOS, Web, UniApp, Cordova, React Native, Flutter, Unity3D and Cocos2d-x integrations.Read 14 Oct 2026 · engagelab.com
Security certifications
The privacy policy says EngageLab has ISO/IEC 27001, ISO/IEC 27701 and SOC 2 certifications and uses SSL, encryption and access controls.Read 14 Oct 2026 · engagelab.com
Shopify availability
The Shopify app launched on March 2, 2023 and offers email and WebPush campaigns, automations, templates and reporting.Read 14 Oct 2026 · apps.shopify.com
SMS
SMS coverage is advertised for more than 200 countries and regions, with more than 99% delivery for OTP and critical notifications.Read 14 Oct 2026 · engagelab.com
Software Advice reviews
Software Advice lists EngageLab at a usage-based starting price of $9.99 per month but says there are no user reviews yet.Read 14 Oct 2026 · softwareadvice.com
System requirements
WebPush documents minimum browser versions including Chrome 42+ on desktop, Chrome 105+ on Android, Firefox 44+, Safari 11.1+ and Edge 17+.Read 14 Oct 2026 · engagelab.com
Verification products
The platform offers OTP, Silent Auth and CAPTCHA services for phone verification, carrier-based silent verification and bot detection.Read 14 Oct 2026 · engagelab.com
WebPush
WebPush supports browser notifications on Windows, macOS and Android, with Safari support on macOS and iOS.Read 14 Oct 2026 · engagelab.com
WebPush platforms
WebPush supports browser push on Windows, macOS, and Android, as well as iOS in Safari.Read 4 Oct 2026 · engagelab.com
WhatsApp
The WhatsApp Business API supports two-way conversations for marketing, support and service workflows.Read 14 Oct 2026 · engagelab.com
Who it is for
The About page describes EngageLab as serving businesses seeking customer engagement solutions, and lists industries including financial services, e-commerce, news and media, travel, and gaming.Read 4 Oct 2026 · engagelab.com

Plans and prices

Marketing Automation Priced on request MEP scale payment Omnichannel Coverage · 360° Customer View · Visual Campaign Builder · Pre-Built Templates · AI-Optimized Strategies Read 4 Oct 2026 · engagelab.com
Free Free 2,500 emails · up to 250 contacts · up to 100 WebPush subscribers · unlimited push Read 14 Oct 2026 · apps.shopify.com
Essentials $9 a month Every 30 days 5,000 emails · up to 500 contacts · premium email sections · scheduled campaigns · unlimited automation flows · custom domain Read 14 Oct 2026 · apps.shopify.com
AppPush Priced on request DAU Scale Payment 30-Day Free Trial · Unlimited Push Notifications · Unlimited Registered Users · Multiple Data Nodes Available Read 4 Oct 2026 · engagelab.com
CAPTCHA Priced on request Pay by peak request volume Basic plan: 0 hourly verification requests and 0 scenario IDs · Enterprise Custom: customizable Read 4 Oct 2026 · engagelab.com
Email Priced on request Pay for usage consumption Email allows sending 50 emails per day Read 4 Oct 2026 · engagelab.com
Enterprise Priced on request Customized features and capacity · contact sales Read 14 Oct 2026 · engagelab.com
LiveDesk Priced on request Subscription-Based Pricing Unlimited Support Agents · Cross-Channel Support · Seamless AI & Human Collaboration · Intelligent Ticket Management Read 4 Oct 2026 · engagelab.com
OTP Priced on request Pay for usage consumption Self-Built Number Pool · Multi-Channel Intelligent Supplementary Sending · Automatic Anti-fraud Read 4 Oct 2026 · engagelab.com
Professional Priced on request AppPush and WebPush · standard features · contact sales Read 14 Oct 2026 · engagelab.com
Silent Auth Priced on request Pay Only for Successful Authentication 3–5s Instant Verification · Automatic Background Verification · Intelligent Fallback Protection Read 4 Oct 2026 · engagelab.com
SMS Priced on request Pay for usage consumption 200+ countries/regions covered · 99.97% annual service available Read 4 Oct 2026 · engagelab.com

Every EngageLab plan and price →

Strong points and limits

Strong points

  • Marketing Automation supports visual journey design.
  • Five messaging channels are listed for Marketing Automation.
  • Developer resources include SDKs, REST APIs, and plugins.
  • Customers can select data nodes beyond Singapore.
  • A free trial is listed.

Limits

  • Pricing is on request.
  • Billing scales differ across products.
  • SSO activation requires contacting sales.
  • WebPush supports iOS in Safari.

Who it suits

EngageLab is aimed at businesses managing customer engagement, including those in financial services, e-commerce, news and media, travel, and gaming. Its SDKs, APIs, and plugins also suit teams building messaging into applications.

EngageLab in depth

Read the full write-up

EngageLab is a suite for customer messaging, campaign automation, authentication and support, aimed at businesses coordinating customer interactions across channels. Its broad product range and developer tooling are the draw; custom pricing across products makes it a weaker fit for buyers who need a predictable, single-suite cost.

Overview

Founded in 2011, EngageLab serves businesses in areas including financial services, e-commerce, news and media, travel, and gaming. Its portfolio spans Marketing Automation, AppPush, WebPush, Email, SMS, WhatsApp Business API, OTP, Silent Auth, CAPTCHA, and LiveDesk. That breadth can bring several engagement needs under one vendor, but buyers should treat it as a set of distinct products with different billing bases, not one all-inclusive package.

Marketing Automation is the most integrated offering: it combines visual journey design, templates, AI content generation, 360-degree customer profiles, and revenue attribution analytics. It can coordinate AppPush, WebPush, Email, SMS, and WhatsApp campaigns, which suits teams running cross-channel journeys. A business looking only for one messaging or authentication function may find the wider catalog unnecessary.

Key features

The visual builder, behavioral triggers, and A/B testing give campaign teams tools to construct and refine journeys. Profiles add customer context, while revenue attribution provides a way to connect campaigns with revenue outcomes. The combination is useful for teams that need both orchestration and measurement; the plan is billed by MEP scale, so its cost is tied to the scale of the audience metric rather than a stated flat rate.

EngageLab documents native Android, iOS, Java, and Web SDKs, REST APIs, and plugins for Cordova, React Native, Flutter, Unity3D, and Cocos2d-x. That range gives engineering teams several integration routes across native and cross-platform applications. WebPush supports browser push on Windows, macOS, and Android, plus iOS in Safari; its Shopify plugin is a specific advantage for merchants using that platform.

Security and deployment options include two-factor authentication through Google Authenticator and data storage in Singapore by default, with selectable nodes in the United States, Germany, and Hong Kong. SSO activation requires contacting sales. EngageLab displays DNV and SOC2 certificates and describes compliance covering GDPR and PDPA, considerations for organizations evaluating vendor security and regional data handling.

Pricing

EngageLab uses custom pricing, with billing calculated monthly according to the product and its usage measure. There is no single suite price to compare against a fixed software budget, so buyers should assess the relevant product and scale before committing. Technical experts help with setup, and product usage questions are answered 24/7.

Marketing Automation: billed by MEP scale, with omnichannel coverage, a 360-degree customer view, visual campaign builder, templates, and AI-optimized strategies. It is the natural option for cross-channel campaign teams, but usage-scale billing may be harder to budget than a flat subscription.

AppPush: billed by DAU scale, with unlimited push notifications, unlimited registered users, and multiple data nodes. A 30-day free trial gives teams time to assess it; billing by DAU makes audience scale central to cost.

WebPush: also billed by DAU scale, with unlimited notifications and registered users, multiple domains, Shopify support, and a 15-day free trial. Its shorter trial and browser-focused scope make it more suitable for web messaging than teams seeking mobile push alone.

Email, SMS, WhatsApp, OTP, and Silent Auth: billed by usage consumption, except Silent Auth, which charges only for successful authentication. Email allows 50 sends per day; SMS covers more than 200 countries and regions and states 99.97% annual service availability. WhatsApp includes multiple message types, official account authentication, and end-to-end encryption; OTP offers a self-built number pool, intelligent supplementary sending, and anti-fraud; Silent Auth provides background verification and fallback protection. These usage-based products suit targeted needs, but costs depend on consumption.

CAPTCHA: billed by peak request volume. The Basic plan has zero hourly verification requests and zero scenario IDs, so it offers no usable request capacity; Enterprise Custom is customizable.

LiveDesk: subscription-based pricing includes unlimited support agents, cross-channel support, AI and human collaboration, and ticket management. This may suit support teams seeking those capabilities, though the subscription price is custom.

Platforms

EngageLab supports Android, iOS, macOS, web, Windows, and API access. Mobile analytics and data export complement its mobile support, while the documented SDKs and plugins broaden its fit for teams integrating messaging into apps. Platform support varies by product: WebPush’s iOS browser support is specifically through Safari.

Who it's for

EngageLab is strongest for businesses that need several customer engagement functions, especially marketing teams coordinating campaigns across messaging channels and developers connecting them to web or mobile applications. Its listed industries include financial services, e-commerce, news and media, travel, and gaming. It is less compelling for a buyer with one narrow need and a hard budget ceiling, particularly when a free or fixed-price option matters more than consolidating products under one vendor.

Pros and cons

Pros: Marketing Automation combines journey building, customer profiles, AI content, and attribution across five messaging channels, giving cross-channel teams a coherent toolkit.

Pros: SDKs, APIs, and cross-platform plugins cover a wide range of developer environments, and selectable data nodes provide regional deployment choices beyond the Singapore default.

Cons: Product-specific billing measures—MEP, DAU, usage, peak requests, or subscription—make cost comparison and forecasting more involved than a single suite rate.

Cons: The Email allowance is 50 sends per day, while CAPTCHA Basic has no hourly verification requests or scenario IDs; neither is a substantial starting allocation for operational use.

Alternatives

For push-focused needs, PushAlert offers a free lifetime tier for 3,000 subscribers, useful for a small deployment that needs a defined no-cost allowance. OneSignal has a free plan with 10,000 monthly email sends and 1,000 monthly active users, making it a relevant starting point for teams comparing free messaging capacity.

Pushwoosh offers a free pay-as-you-go tier with 1,000 MAU, five AI requests per day, 20,000 email sends per month, and unlimited push notifications, which suits teams wanting those specific free quotas. PushEngage limits its free tier to one website or app, 200 subscribers, and 30 campaigns, a fit for a small site or app testing a bounded push program.

Firebase Cloud Messaging is a no-cost choice for teams seeking cloud messaging without a paid plan. For broader engagement, CleverTap starts at $85 a month after a 30-day trial, with taxes applying and add-ons excluded; it may suit buyers willing to pay for a defined starting subscription. iZooto has a free Basic plan for up to 2,500 subscribers with unlimited notifications, a clear option for modest subscriber lists.

CleverPush is another alternative for teams comparing push software.

For category-specific comparison, see Push Notification Software, Mobile Marketing Automation Software, and WhatsApp Marketing Software.

Verdict

Choose EngageLab if your business needs a broad engagement portfolio, cross-channel campaign building, and developer integration options, with data-node selection as an added deployment advantage. Look elsewhere if one predictable price or a meaningful free allowance is essential: its product-specific custom pricing and narrow free limits make the cost harder to gauge before choosing a scale.

Verdict

EngageLab offers a broad set of messaging and engagement products, with developer tooling and configurable data-node locations. Pricing requires an inquiry, and billing depends on the selected product and its scale.

Where Specifiction places it

Alternatives to EngageLabAll alternatives →