Pushwoosh

Pushwoosh is a customer messaging and automation platform for app publishers and teams coordinating lifecycle campaigns across channels. Its unified API, journey tools and broad messaging support make it a strong fit for that work. The free tier is a useful way to start, but user-based billing and extra email charges need watching as audiences grow.

Overview

Pushwoosh brings mobile and web messaging, email and several chat channels into one platform. Teams can use it to automate campaigns, target audiences and measure mobile activity, with integrations including Adjust, Amplitude, AppsFlyer, Mixpanel, Segment and Shopify. Full API access across all plans makes it possible to connect campaign work to other systems without reserving API use for a higher tier.

The trade-off is operational: SDK integration, user import and initial subscriber gathering take 2 to 10 days. Pushwoosh advertises round-the-clock support and technical integration assistance, which can help during setup. It states a 99.9% uptime commitment and GDPR and ePrivacy compliance, ISO 27001:2022 certification, SOC 2 Type 2 auditing and HIPAA compliance. Its infrastructure uses privately owned enterprise-grade hardware, anti-DDoS protection and isolated dedicated infrastructure.

Key features

Journey automation: Journey Builder and behavioral triggers support workflows that respond to user activity. This suits lifecycle programs that need more than scheduled broadcasts, though teams still need to define useful journeys and segments.

Targeting and refinement: Segmentation and personalization help tailor campaigns, while A/B testing and analytics support iteration. Mobile analytics is available; these tools are most useful when a team has clear campaign goals and enough activity to compare outcomes.

Channel range: Mobile push, mobile in-app, web push, email, SMS, WhatsApp, Kakao Talk and Telegram cover a broad mix of touchpoints. This can consolidate messaging operations, but not every channel appears in every paid plan.

AI optimization: Autonomous AI optimization is part of the feature set, and the free plan includes five AI requests per day. That daily allowance is modest for sustained experimentation.

Administration and support: Custom plans add SSO, a dedicated private cloud, a dedicated manager and commercial agreements. Those controls are aimed at larger or more regulated deployments rather than small teams.

Pricing

Pushwoosh is freemium, with monthly plans using monthly active users or monthly unique email recipients as the billing metric. The free Pay-as-you-go plan costs nothing, billed monthly, and remains free while a project stays within 1,000 MAU. It includes five AI requests per day, 20,000 email sends per month, unlimited push notifications and unlimited in-app impressions. That is a meaningful starting point for a small app, but the audience cap is a hard boundary and additional email sends cost $1.50 per 1,000 emails.

The Email only plan is $5 a month, billed monthly. It includes email campaigns, 20,000 sends per month in the pricing calculator and the full toolset. It suits teams focused on email, but the stated send allowance means high-volume campaigns can add cost.

Push only is $7 a month, billed monthly. It includes mobile push, mobile in-apps, web push and the full toolset. The price is a limited offer until December 31 and is locked for 24 months after signup, making the term worth checking before choosing it. It excludes the wider channel mix of Omnichannel.

Omnichannel is $13 a month, billed monthly, and includes all channels and the full platform, including mobile push, mobile in-apps, web push, email, SMS and WhatsApp. It is the clearest fit for teams that need multiple channels under one plan; Kakao Talk and Telegram are also supported channels, but are not named in this plan's included-channel summary.

Custom pricing applies when estimated cost exceeds $3,000/month. Custom plans add SSO, a dedicated private cloud, a dedicated manager and commercial agreements, so they are aimed at organizations needing those controls rather than simply a larger message quota.

Platforms

Pushwoosh supports web, Windows, macOS, iOS and Android. It also describes availability across platforms for data and messaging. Mobile OS support covers iOS and Android, and data export is supported.

Who it's for

Pushwoosh is best suited to app businesses and marketing teams that need automated, behavior-led messaging across mobile, web and email, with a path from a capped free tier to broader channel coverage. Its API on every plan and integrations with analytics, attribution and commerce tools make it relevant to teams connecting campaign workflows to an existing stack.

It is less compelling for a small audience that expects uncapped growth on the free tier, or for an email-heavy operation that cannot tolerate charges above 20,000 sends. Teams seeking SSO or dedicated infrastructure should expect custom pricing rather than treating those controls as standard.

Pros and cons

Pro: The free plan combines unlimited push and in-app impressions with 20,000 monthly email sends, giving small projects room to run several channel types before upgrading.

Pro: Full API access across plans and integrations with tools such as Segment, Mixpanel and Shopify make it easier to fit messaging into a broader stack.

Pro: Journey automation, behavioral triggers, segmentation and A/B testing cover the core work of targeted lifecycle campaigns.

Con: Free access ends above 1,000 MAU, and additional email volume costs $1.50 per 1,000 sends, so usage growth can change the economics.

Con: The $7.00 Push only offer has an end date and 24-month price lock, while the Email only allowance is capped; buyers need to track both offer terms and channel-specific usage.

Con: Custom-only SSO and dedicated private cloud put some enterprise controls behind a plan reserved for estimated costs above $3,000/month.

Alternatives

For a broader look at adjacent categories, see Customer Lifetime Value Software, Mobile Marketing Automation Software and Push Notification Software.

RevenueCat is a freemium option for teams centered on tracked revenue: its Pro plan is free up to $2,500 in monthly tracked revenue, then charges 1% of tracked revenue after that threshold.

Klaviyo is worth considering for a web-based email and mobile-messaging program that can fit within its free allowance of 250 active profiles, 500 email sends per month and $5 of mobile messages per month.

TrueProfit is a paid alternative with a free trial and order-based plans, including Basic at $35 a month for 300 orders and $0.3 per extra order, capped at a $300 surcharge.

Baremetrics is a paid, trial-available alternative whose Launch plan starts at $75 a month for $0–360K ARR and one integration.

Nozzle is a paid option with a free trial and annual-sales-based pricing; its Growth plan is shown at $2,951 billed annually, with a 3-month LTV and CAC preview.

Akkio is a freemium, trial-available analytics platform with custom pricing for its Enterprise AI Analytics Platform.

ContactPigeon Predictive Insights is a paid, trial-available option whose Starter plan begins at $50 a month for up to 2,500 contacts and unlimited email campaign sends.

RetentionX is a paid, trial-available alternative with a Starter plan at $49 a month, including 30 segments, 10+ integrations and unlimited seats.

Verdict

Choose Pushwoosh if your team needs app-centered lifecycle automation, broad channel coverage and API access from the free tier upward. Its strongest case is the combination of journey tools and an unusually roomy push/in-app starting allowance; look elsewhere if your project will quickly exceed 1,000 MAU, email volume will run past the included quota, or enterprise controls are central and you want to avoid custom pricing.