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RevenueCat

revenuecat.com

Free plan Open source WebmacOSiOSAndroidAPI
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Spec score 8.4 #3 of 20 in Sdk

What it is

RevenueCat helps developers manage in-app purchases and subscriptions across platforms. Its Purchases SDK implements purchases and subscriptions and syncs tokens with RevenueCat's server. Developers can configure paywalls remotely and run A/B tests for pricing models. The dashboard lists reporting for 40+ metrics, automated daily normalized data deliveries, and real-time webhook notifications. RevenueCat Web supports RevenueCat Billing, Stripe Billing, and Paddle Billing, along with a web SDK, purchase links, paywalls, funnels, and external purchase sync. Listed integrations include Adjust, AppsFlyer, Meta Ads, Amplitude, Mixpanel, Braze, Intercom, Slack, Segment, Stripe, and Paddle. App-store subscription events are detected server-side and can be forwarded to configured third-party tools. Pro costs nothing up to $2,500 in monthly tracked revenue, then charges 1% of tracked revenue. Growth Tools has no listed price; its features include paywalls, web-to-app funnels, and A/B/n testing. Enterprise pricing is custom and usage-based. The company describes its audience as developers ranging from new teams to those scaling to millions of customers.

Spec sheet

What it does
RevenueCat provides subscription infrastructure for apps, including purchase processing support, customer management and in-app purchase analytics across iOS, Android and web.Read 15 Oct 2026 · crunchbase.com
Integrations
Native integrations send normalized subscription events to tools including Amplitude, Braze, Mixpanel, Segment, Slack, Zendesk, S3 and Google Cloud.Read 15 Oct 2026 · revenuecat.com
Support
The pricing page lists email and technical support forums; Enterprise includes dedicated support and custom SLAs.Read 29 Sep 2026 · revenuecat.com
Founded
2017Read 28 Sep 2026 · revenuecat.com
Analytics
The pricing page lists dashboard reporting for 40+ metrics, automated daily normalized data deliveries, and real-time webhook notifications.Read 29 Sep 2026 · revenuecat.com
API limits
The documented webhook-integration API has a default rate limit of 60 requests per minute and uses bearer authentication.Read 15 Oct 2026 · revenuecat.com
Attribution
Supported attribution connections include Adjust, Airbridge and Apple Search Ads, with lifecycle revenue data sent from RevenueCat servers.Read 15 Oct 2026 · revenuecat.com
Charts
The dashboard analyzes revenue, subscriptions, trials, churn and retention, with reporting for more than 40 metrics.Read 15 Oct 2026 · revenuecat.com
Company founded
LinkedIn lists RevenueCat as founded in 2017.Read 15 Oct 2026 · linkedin.com
Company founding
RevenueCat says it was founded in 2017.Read 29 Sep 2026 · revenuecat.com
Company headquarters
LinkedIn lists headquarters in Brandon, Florida.Read 15 Oct 2026 · linkedin.com
Company legal name
Crunchbase lists the legal name as RevenueCat, Inc.Read 15 Oct 2026 · crunchbase.com
Company size
LinkedIn lists a 51–200 employee company size, while its page displays 185 employees.Read 15 Oct 2026 · linkedin.com
Cross-platform subscriber record
Purchases made on web, iOS or Android are represented in one subscriber record with shared entitlements and purchase history.Read 15 Oct 2026 · revenuecat.com
Customer Center
Customer Center provides a self-service subscription management screen that developers can add to their apps.Read 15 Oct 2026 · revenuecat.com
Documentation depth
Documentation includes quickstarts, platform installation, SDK and API references, webhook schemas, sample apps, migration guidance and known-issue pages.Read 15 Oct 2026 · revenuecat.com
Entitlements
Entitlements let developers control which app content or features each customer can access.Read 15 Oct 2026 · revenuecat.com
Experiments
RevenueCat supports cross-platform A/B testing of prices and paywall designs with results reporting.Read 15 Oct 2026 · revenuecat.com
Integration behavior
RevenueCat events are detected server-side from app store subscription changes and can be forwarded to configured third-party tools.Read 29 Sep 2026 · revenuecat.com
Limit: mobile app requests
Google Play reviewers request calendar views, revenue forecasts, better widget resizing and more consistent widget theming; another review reports authentication errors.Read 15 Oct 2026 · play.google.com
Limit: outages and charts
Capterra reviewers report downtime and say charting or churn analytics can be inaccurate or unpolished.Read 15 Oct 2026 · capterra.com
Limit: revenue-based pricing
Capterra reviewers complain that percentage-of-revenue pricing can become expensive for moderate or low-margin apps as revenue grows.Read 15 Oct 2026 · capterra.com
Limit: support and documentation
Capterra reviews include complaints about scattered documentation, inconsistent API behavior, slow support responses and unresolved Android issues.Read 15 Oct 2026 · capterra.com
Notable pricing threshold
The Pro plan is free up to $2,500 in monthly tracked revenue, then charges 1% of tracked revenue after that threshold.Read 29 Sep 2026 · revenuecat.com
Paywalls
Paywalls can be designed and updated remotely without shipping new app code.Read 15 Oct 2026 · revenuecat.com
Paywalls and experiments
RevenueCat offers remotely configurable paywalls and A/B tests for pricing models.Read 29 Sep 2026 · revenuecat.com
Praise: ease and time saved
GetApp reviewers repeatedly praise easy integration, cross-platform subscription management, development-time savings and the free tier for getting started.Read 15 Oct 2026 · getapp.com
Praise: integrations
The Gartner reviewer specifically praises integrations that combine revenue tracking from Apple, Stripe and Google Play.Read 15 Oct 2026 · gartner.com
Privacy compliance
The company says it complies with GDPR, UK data-protection law, California CCPA/CPRA and Brazil LGPD, acting as a processor under its DPA.Read 15 Oct 2026 · revenuecat.com
Rating on Apple App Store
4.9 out of 5 from 1.2K ratings.Read 15 Oct 2026 · apps.apple.com
Rating on Capterra
4.7 out of 5 from 47 reviews.Read 15 Oct 2026 · capterra.com
Rating on G2
4.8 out of 5 from 213 reviews.Read 15 Oct 2026 · g2.com
Rating on Gartner Peer Insights
5.0 out of 5 from 1 rating.Read 15 Oct 2026 · gartner.com
Rating on GetApp
4.7 out of 5 from 47 reviews.Read 15 Oct 2026 · getapp.com
Rating on Google Play
4.7 out of 5 from 68 reviews.Read 15 Oct 2026 · play.google.com
Rating on Trustpilot
2.5 out of 5 from 7 reviews.Read 15 Oct 2026 · trustpilot.com
Rating on TrustRadius
3 reviews and ratings are listed, but the opened page does not state an overall numeric rating.Read 15 Oct 2026 · trustradius.com
REST API
The public REST API v2 covers projects, products, Offerings, customers, subscriptions and webhook integrations.Read 15 Oct 2026 · revenuecat.com
SDK installation
Official installation guides cover Apple platforms, Android, React Native, Expo, Flutter, Kotlin Multiplatform, Cordova, Capacitor, Unity, Web, Roku and Vega.Read 15 Oct 2026 · revenuecat.com
SDK license
The listed public SDK repositories use the MIT license, so the SDK code is open source even though the hosted RevenueCat service is proprietary.Read 15 Oct 2026 · github.com
SDK repositories
RevenueCat publishes public SDK repositories for iOS, Android, React Native, Unity, Flutter, Kotlin Multiplatform, Capacitor and Cordova.Read 15 Oct 2026 · github.com
Security and compliance
The pricing page identifies RevenueCat as GDPR compliant and SOC2 certified, and links to a report request.Read 29 Sep 2026 · revenuecat.com
Security certification
RevenueCat states that it maintains SOC 2 Type II certification with annual independent CPA audits.Read 15 Oct 2026 · revenuecat.com
Security controls
Its stated controls include encryption in transit and at rest, 24/7 monitoring, peer review, static analysis, MFA and encrypted backups.Read 15 Oct 2026 · revenuecat.com
Subscription tools
Its Purchases SDK implements purchases and subscriptions across platforms while syncing tokens with the RevenueCat server.Read 29 Sep 2026 · revenuecat.com
System status
The status page showed all listed systems operational on October 16, 2026 and recorded routine database maintenance on October 15 with no expected customer impact.Read 15 Oct 2026 · status.revenuecat.com
Targeting
Rules can show different Offerings to selected audiences and in-app placements.Read 15 Oct 2026 · revenuecat.com
Unified backend
The product includes a unified subscription backend that abstracts platform-specific purchase plumbing.Read 15 Oct 2026 · revenuecat.com
Web billing
RevenueCat Web supports hosted checkout links and embedded web paywalls using RevenueCat Billing, Stripe Billing or Paddle Billing.Read 15 Oct 2026 · revenuecat.com
Who it is for
The company describes the product as a platform for developers, including teams just starting out and those scaling to millions of customers.Read 29 Sep 2026 · revenuecat.com

Plans and prices

Pro Free Free up to $2,500 in monthly tracked revenue; then 1% of what you track once you hit $2,500 in MTR. Up to $2,500 monthly tracked revenue free · then 1% of tracked revenue Read 29 Sep 2026 · revenuecat.com
Enterprise Priced on request Custom pricing and usage Volume discounts · flexible tracking configurations · dedicated support · custom SLAs Read 15 Oct 2026 · revenuecat.com
Growth Tools Price not published 1% of MTR on tracked conversions Paywalls · web-to-app funnels · A/B/n testing · can run with customer-owned IAP infrastructure Read 15 Oct 2026 · revenuecat.com
Pro Price not published 1% of monthly tracked revenue after $2,500 MTR; $0 up to $2,500 MTR All RevenueCat features and data · no hidden tiers or limits Read 15 Oct 2026 · revenuecat.com

Every RevenueCat plan and price →

Strong points and limits

Strong points

  • Purchases SDK syncs purchase tokens to its server
  • Supports remotely configured paywalls and A/B tests
  • Dashboard lists 40+ metrics
  • Webhooks provide real-time notifications
  • Integrates with analytics, messaging, and payment tools

Limits

  • Pro charges 1% above $2,500 monthly tracked revenue
  • Growth Tools has no listed price
  • Enterprise pricing is custom and usage-based

Who it suits

It suits developers building apps with in-app purchases or subscriptions, from early teams to those scaling to millions of customers. Teams can use its listed integrations and web billing options as part of their setup.

RevenueCat in depth

Read the full write-up

Overview

RevenueCat gives developers a shared system for managing in-app purchases and subscriptions across supported platforms. It suits teams building subscription apps that need purchase infrastructure alongside monetization experiments and reporting. Its central trade-off is that Pro’s free allowance ends at $2,500 in monthly tracked revenue, after which the fee is tied to revenue tracked.

Founded in 2017, RevenueCat combines a Purchases SDK with remotely configurable paywalls, analytics, and web billing. The combination is useful for teams that want to work on purchase flows and monetization in one platform, but the revenue-based charge deserves attention as an app grows.

Its capabilities also place it in Game Monetization Software and Customer Lifetime Value Software.

Key features

Purchases and monetization

The Purchases SDK implements purchases and subscriptions across platforms and syncs tokens with RevenueCat’s server. That shared implementation is a strong fit for developers managing subscriptions across app environments. Remotely configurable paywalls and A/B tests for pricing models let teams change purchase presentation and compare approaches without treating monetization as a one-time setup.

Reporting and integrations

Dashboard reporting covers 40+ metrics, supported by automated daily normalized data deliveries and real-time webhook notifications. Predictive customer lifetime value, profitability metrics, cohort analysis, and customer segmentation give teams several ways to examine subscriber performance. Data refresh is real-time, and the forecast horizon is fixed.

RevenueCat detects events server-side from app store subscription changes and can forward them to configured third-party tools. Integrations include Adjust, AppsFlyer, Meta Ads, Amplitude, Mixpanel, Braze, Intercom, Slack, Segment, Stripe, and Paddle. This is useful for teams routing subscription events into their existing analytics, messaging, and billing tools.

Web billing

RevenueCat Web supports RevenueCat Billing, Stripe Billing, and Paddle Billing, with a web SDK, purchase links, paywalls, funnels, and external purchase sync options. That breadth makes it relevant to app teams extending purchase flows to the web, while teams seeking only a narrowly focused in-app purchase layer may not need the added scope.

Pricing

RevenueCat uses a freemium model. Pro costs nothing up to $2,500 in monthly tracked revenue; after that, it charges 1% of tracked revenue. The free threshold gives newer or lower-revenue apps room to use the plan without a charge, but the percentage fee makes cost rise with tracked revenue.

Growth Tools has custom pricing. It charges 1% of monthly tracked revenue on what you track and includes paywalls, web-to-app funnels, A/B/n testing, and the option to use your own in-app purchase infrastructure. It is aimed at teams focused on these growth tools, but the percentage-based charge remains relevant as revenue scales.

Enterprise has custom pricing and usage. It adds volume discounts, flexible tracking configurations, dedicated support, and custom SLAs for high-volume apps. Those terms make it the better fit for larger operations needing tailored tracking or service commitments; smaller teams may have little reason to take on a custom plan.

Platforms

RevenueCat supports Android, iOS, macOS, web, and API. This range suits developers operating across mobile and web, though the product’s purchase and subscription focus is less relevant to software without those billing needs.

Who it's for

RevenueCat is best suited to developers building subscription products across platforms, from teams establishing purchase flows to companies scaling to large customer bases. Its paywalls, experiments, reporting, and integrations are especially useful when monetization decisions need to connect with broader product and marketing systems. Businesses without app or web subscription billing, or those unwilling to pay a percentage above the Pro threshold, should look elsewhere.

Pros and cons

Pros: The Purchases SDK spans platforms and syncs tokens server-side, reducing the need to treat each app environment as a separate subscription system.

Pros: Remote paywalls, pricing tests, and reporting of 40+ metrics support ongoing monetization work rather than just purchase implementation.

Pros: Web billing and integrations connect app subscription activity with web purchase flows and third-party tools.

Cons: Pro charges 1% of tracked revenue after $2,500 in monthly tracked revenue, so the free start does not mean costs stay fixed as revenue grows.

Cons: Growth Tools and Enterprise both use custom pricing, making their costs less straightforward to assess before contacting sales.

Alternatives

For broader customer engagement across web, desktop, and mobile platforms, Pushwoosh is a freemium alternative with a free plan that includes 1,000 MAU, five AI requests per day, and 20,000 email sends per month alongside unlimited push notifications.

Siftmo is a web-based freemium alternative with a free trial and order-based plans: Starter covers up to 50 monthly orders, while Growth costs $29 a month for up to 500 monthly orders. It is worth considering when monthly order volume, rather than app subscription infrastructure, is the main concern.

WorthSignal is a free option across web, desktop, Linux, and self-hosted environments.

SaaSFlow offers a freemium API and web option with all features, unlimited users, and unlimited data sources on its free plan up to €120k ARR (€10k MRR); it may suit teams prioritizing SaaS revenue operations over app purchase management.

Klaviyo is a freemium web platform whose free plan covers up to 250 active profiles, 500 email sends per month, and $5 of mobile messages per month, making it a distinct option for teams centered on customer messaging.

Reaktion is a paid alternative for Android, iOS, and web, with a Rise plan at $169 a month for 1,000 orders and one included store.

Mowt is a paid Android, API, iOS, and web option; its Startup plan costs $79 a month and includes up to $15k MRR, a real-time dashboard, and full mobile app access.

TrueProfit is a paid option across Android, iOS, web, and extension, with Basic at $35 a month for 300 orders and a $0.3 charge per extra order, capped at a $300 surcharge.

Verdict

Choose RevenueCat if you build subscription apps across platforms and want purchase implementation, configurable paywalls, experiments, and reporting in one system. Its breadth is the main reason to choose it; the revenue-linked Pro fee and custom pricing for higher-tier plans are the reasons to compare alternatives before scaling.

Verdict

RevenueCat combines purchase management with paywalls, reporting, and integrations across app and web billing. Consider the tracked-revenue threshold and unlisted plan prices when weighing its plans.

Where Specifiction places it

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