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SPECIFICTION
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Meta Business Suite

business.facebook.com

Free plan WebiOSAndroid
Visit business.facebook.com
Spec score 8.4 #28 of 145 in Social Media Management Tools

What it is

Meta Business Suite is a free interface for managing business Pages and profiles across Facebook and Instagram. Businesses can publish to both networks at once and, in the mobile app, create, schedule and manage posts and stories for a Facebook Page and Instagram account. A shared inbox brings messages, notifications and alerts together, with tools to respond to messages and comments and automate responses. The app also supports real-time calls to customers and contacts. Facebook and Instagram insights help businesses see what is working with customers. Meta describes the service as built first for small businesses, with an aim to serve businesses of all sizes using Facebook, Messenger, Instagram and WhatsApp. It runs on the web, Android, iPhone and iPad; the Apple app requires iOS 15.1 or iPadOS 15.1 or later. Google Play says data is encrypted in transit and users can request deletion, while noting the app may share personal information and device or other IDs and may collect location and other data.

Spec sheet

Purpose
Meta Business Suite is an interface for managing business pages or profiles across Meta apps.Read 12 Oct 2026 · about.fb.com
Free plan
YesRead 22 Sep 2026 · business.facebook.com
Security
Google Play states that the app's data is encrypted in transit and that users can request data deletion.Read 12 Oct 2026 · play.google.com
Headquarters
Menlo Park, California, United StatesRead 28 Sep 2026 · business.facebook.com
Android support
The Google Play listing provides the support email [email protected].Read 12 Oct 2026 · play.google.com
Automated responses
The app supports responding to messages and comments in one place and automating responses.Read 12 Oct 2026 · play.google.com
Cross-posting
It lets businesses post to Facebook and Instagram at the same time.Read 12 Oct 2026 · about.fb.com
Customer calls
The app supports real-time calls to customers and contacts directly from the app.Read 12 Oct 2026 · play.google.com
Data practices
Google Play says the app may share personal information and device or other IDs with third parties, and may collect location, personal information and 12 other data types.Read 12 Oct 2026 · play.google.com
Inbox
Businesses can manage and receive messages, notifications and alerts in one place.Read 12 Oct 2026 · about.fb.com
Insights
It provides Facebook and Instagram insights to help businesses see what is working and resonating with customers.Read 12 Oct 2026 · about.fb.com
Intended audience
Meta said Business Suite was built for small businesses first, with an aim to become the main interface for businesses of all sizes using Facebook, Messenger, Instagram and WhatsApp.Read 12 Oct 2026 · about.fb.com
Mobile platforms
The app is available for iPhone and iPad and requires iOS 15.1 or later or iPadOS 15.1 or later.Read 12 Oct 2026 · apps.apple.com
Page access
People with task access can manage Page content, messages and community activity, ads, and insights through tools such as Meta Business Suite.Read 12 Oct 2026 · facebook.com
Post scheduling
The mobile app can create, schedule and manage posts and stories across a Facebook Page and Instagram account.Read 12 Oct 2026 · play.google.com
Social inbox
YesRead 22 Sep 2026 · business.facebook.com
Supported networks
Facebook,InstagramRead 22 Sep 2026 · business.facebook.com

Plans and prices

Meta Business Suite Free Create and schedule posts and stories · manage messages and comments · view insights Read 12 Oct 2026 · about.fb.com

Every Meta Business Suite plan and price →

Strong points and limits

Strong points

  • Free plan includes publishing and insight tools
  • Cross-posts to Facebook and Instagram
  • Shared inbox handles messages, notifications and alerts
  • Supports scheduled posts and stories on mobile
  • Available on web, Android and iOS

Limits

  • Apple app requires iOS 15.1 or later
  • Google Play says some data may be shared with third parties

Who it suits

It suits businesses managing a Facebook Page and Instagram account, especially small businesses that need publishing, messages and insights in one place. People with task access can also use it to manage Page content, community activity, ads and insights.

Verdict

Meta Business Suite brings publishing, conversations and insights for Facebook and Instagram into one free service. Check the Apple operating-system requirement and the stated data practices if those affect your choice.

Where Specifiction places it

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