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Metricool

metricool.com

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Spec score 9.4 #2 of 145 in Social Media Management Tools

What it is

Metricool is a social media management, analytics and automation tool for planning, publishing, reporting, inbox management, SmartLinks and advertising. Its planner supports drag-and-drop calendar scheduling, best-time recommendations, automated content lists and an AI social media assistant. The inbox gathers messages and comments from connected networks, while reports include automated reporting, campaign dashboards, AI analysis and a Looker Studio connection. It supports Facebook, Instagram, Threads, X, Bluesky, LinkedIn, Pinterest, TikTok, Google Business Profile, YouTube and Twitch, plus Facebook, Google and TikTok Ads. Apps are available for Android and iOS, alongside web, API and extension platforms. The Free plan costs nothing and manages one brand, schedules up to 20 posts a month, analyzes five competitor profiles and includes 30 days of analytics; LinkedIn and Twitter/X are excluded. Starter is $25 a month and Advanced is $67 a month, both billed monthly. Displayed prices exclude applicable VAT. Metricool was founded in 2015 and is headquartered in Madrid, Spain.

Spec sheet

Audience
Metricool describes its customers as social media professionals, business owners, agencies, brands, and creators.Read 28 Sep 2026 · metricool.com
Free plan
YesRead 20 Sep 2026 · metricool.com
Paid from
20Read 20 Sep 2026 · metricool.com
Integrations
Official integrations include Google Drive, Canva, Adobe Express, Looker Studio, Zapier, and Make.Read 28 Sep 2026 · metricool.com
Mobile apps
Metricool has apps for both Android and iOS.Read 28 Sep 2026 · metricool.com
Support
Metricool says real people provide help through its support channel.Read 28 Sep 2026 · metricool.com
Headquarters
Madrid, SpainRead 28 Sep 2026 · metricool.com
Founded
Metricool was founded in 2015 by Juan Pablo Tejela and Laura Montells.Read 28 Sep 2026 · metricool.com
Ads Platforms
The platform supports Facebook Ads, Google Ads, and TikTok Ads.Read 28 Sep 2026 · metricool.com
Advertising
Metricool lets users manage Google, Facebook, and TikTok Ads from one dashboard.Read 28 Sep 2026 · metricool.com
Analytics level
basicRead 20 Sep 2026 · metricool.com
Approval workflow
YesRead 20 Sep 2026 · metricool.com
Cancellation Policy
Paid plans can be canceled anytime and remain active through the current billing cycle.Read 28 Sep 2026 · metricool.com
Core workflow
Metricool combines planning, scheduling, analytics, reporting, inbox management, SmartLinks, Flows, and advertising campaigns in one dashboard.Read 28 Sep 2026 · metricool.com
Data location
Metricool states that it stores all data on servers within the European Union and does not carry out international data transfers in the process described.Read 28 Sep 2026 · metricool.com
Free Analytics History
The Free plan provides 30 days of analytics.Read 28 Sep 2026 · metricool.com
Free Brand Limit
The Free plan manages 1 brand.Read 28 Sep 2026 · metricool.com
Free Competitor Limit
The Free plan analyzes 5 competitor profiles.Read 28 Sep 2026 · metricool.com
Free Forever
Metricool can be used free forever.Read 28 Sep 2026 · metricool.com
Free Post Limit
The Free plan schedules up to 20 posts per month.Read 28 Sep 2026 · metricool.com
Inbox
Metricool puts messages and comments from connected networks in one inbox for replies.Read 28 Sep 2026 · metricool.com
Planner
The planner supports drag-and-drop calendar scheduling, best-time recommendations, automated content lists, and an AI social media assistant.Read 28 Sep 2026 · metricool.com
Product purpose
Metricool is a SaaS social media management, analytics, and automation tool.Read 28 Sep 2026 · metricool.com
Professional Users
More than 3.5 million professionals use Metricool.Read 28 Sep 2026 · metricool.com
Reporting
Metricool provides automated reports, AI analysis, campaign dashboards, and Looker Studio connection.Read 28 Sep 2026 · metricool.com
Reporting Features
Reporting includes automated reports, PDF and PPT downloads, dashboards, templates, and Looker Studio.Read 28 Sep 2026 · metricool.com
Scheduled posts
20Read 20 Sep 2026 · metricool.com
Security and privacy
Metricool says it has adopted technical and organizational measures to protect personal data from alteration, loss, and unauthorized processing or access.Read 28 Sep 2026 · metricool.com
Smartlinks Tool
Smartlinks provides link-in-bio pages with unlimited links and real-time tracking.Read 28 Sep 2026 · metricool.com
Social accounts
1Read 20 Sep 2026 · metricool.com
Social Inbox
Inbox centralizes messages and comments from connected networks.Read 28 Sep 2026 · metricool.com
Supported accounts
Supported connections include Facebook Pages, Instagram Business or Creator, Threads, X/Twitter, LinkedIn, Pinterest, TikTok, Google Business Profile, YouTube, Twitch, Meta Ads, Google Ads, and TikTok Ads.Read 28 Sep 2026 · help.metricool.com
Supported networks
Facebook,Instagram,Threads,X,Bluesky,LinkedIn,Pinterest,TikTok,Google Business Profile,YouTube,TwitchRead 20 Sep 2026 · metricool.com
Supported Platforms
Supported networks and platforms include Facebook, Instagram, Threads, X, Bluesky, Pinterest, TikTok, YouTube, Twitch, LinkedIn, and Google Business Profile.Read 28 Sep 2026 · metricool.com
Team Management
Advanced includes team and client management, role management, and post approval.Read 28 Sep 2026 · metricool.com
Time Saved
Metricool says thousands of social media managers get 12 hours back each week.Read 28 Sep 2026 · metricool.com
Upgrade Credit
Unused paid time from the previous plan is deducted when upgrading.Read 28 Sep 2026 · metricool.com
VAT Excluded
Displayed prices do not include applicable VAT.Read 28 Sep 2026 · metricool.com

Plans and prices

Free Free $0/month 1 brand · 20 posts/month · 5 competitor profiles · 30 days analytics · excludes LinkedIn and Twitter/X Manage 1 brand; schedule up to 20 posts per month. Read 28 Sep 2026 · metricool.com
Starter $25 a month From $25/month (billed monthly) Up to 5 brands for $25/month · up to 10 brands for $45/month · unlimited publishing · 100 competitors Up to 5 brands for $20/month. Read 28 Sep 2026 · metricool.com
Advanced $67 a month From $67/month (billed monthly) Up to 15 brands for $67/month · up to 25 for $107/month · up to 50 for $210/month · team/client management · approvals · Looker Studio · API Up to 15 brands for $53/month. Read 28 Sep 2026 · metricool.com
Starter $240 a year $240.00 per year (= $20.00/month, billed annually) Up to 10 brands · unlimited publishing · 100 competitors · LinkedIn · PDF/PPT reports · unlimited analytics history Read 28 Sep 2026 · metricool.com
Advanced $636 a year $636.00 per year (= $53.00/month, billed annually) Up to 15 brands for $53/month · up to 25 for $85/month · up to 50 for $159/month · team/client management · approvals · Looker Studio · API Read 28 Sep 2026 · metricool.com
Custom Priced on request Let’s talk! Custom number of brands · business integration · white label · dedicated account manager · custom AI credits Custom number of brands and white label options. Read 28 Sep 2026 · metricool.com

Every Metricool plan and price →

Strong points and limits

Strong points

  • Planner includes scheduling recommendations.
  • Combines messages and comments in one inbox.
  • Supports multiple social networks and ad platforms.
  • Free plan includes five competitor profiles.
  • Android and iOS apps are available.

Limits

  • Free plan limits scheduling to 20 posts monthly.
  • Free plan analytics cover 30 days.
  • Free plan excludes LinkedIn and Twitter/X.
  • Displayed prices exclude applicable VAT.

Who it suits

Metricool may suit social media professionals, business owners, agencies, brands and creators who need publishing, inbox and reporting tools together. Its free plan provides a limited starting scope for one brand.

Verdict

Metricool brings publishing, reporting, inbox and ad management into one tool, with a free plan for one brand. Starter is $25 a month and Advanced is $67 a month, billed monthly.

Where Specifiction places it

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