Metricool vs Social Champ
Metricool
metricool.com
Social Champ
socialchamp.comSide by side
| Figure | Metricool | Social Champ |
|---|---|---|
| Price from | $20/mo | $5/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | — |
| Plans published | 6 | 7 |
| Spec score · Social Media Management Tools | 9.4 (#2) | 9.3 (#5) |
| Spec score · Social Media Management - Enterprise Software | 9.1 (#1) | 8.8 (#5) |
| Spec score · Social Media Scheduling Software | 9.2 (#3) | 8.7 (#13) |
| Spec score · Social Media Management - Midmarket Software | 9.2 (#3) | 8.7 (#11) |
| Spec score · Social Tools | 9.1 (#4) | 8.7 (#11) |
| Spec score · Social Media Marketing | 9.1 (#4) | 8.7 (#11) |
| Spec score · Social Scheduling | 9.2 (#4) | 8.7 (#11) |
| Analytics level | basic | basic |
| Approval workflow | Yes | No |
| Founded | Metricool was founded in 2015 by Juan Pablo Tejela and Laura Montells. | 2016 |
| Free plan | Yes | Yes |
| Headquarters | Madrid, Spain | Newark, Delaware, United States |
| Integrations | Official integrations include Google Drive, Canva, Adobe Express, Looker Studio, Zapier, and Make. | Connects Salesforce, HubSpot, Google Analytics 4, and other tools |
| Social accounts | 1 | 1 |
| Social Inbox | Inbox centralizes messages and comments from connected networks. | Centralizes conversations in a unified inbox and routes messages to team members |
| Paid from | 20 | Plans starting at $4/month |
| Supported networks | Facebook,Instagram,Threads,X,Bluesky,LinkedIn,Pinterest,TikTok,Google Business Profile,YouTube,Twitch | Facebook, Instagram, Threads, LinkedIn, Google Business Profile, Pinterest, TikTok, YouTube, Mastodon, Bluesky, X, and WhatsApp Business |
| Team Management | Advanced includes team and client management, role management, and post approval. | Provides team roles, client management, workspaces, and controlled publishing |
Plans
Metricool
- FreeFree
- Starter$25 a month
- Advanced$67 a month
- Starter$240 a year
- Advanced$636 a year
- CustomPriced on request
Social Champ
- FreeFree
- Starter$5 a month
- Growth$9 a month
- Standard$23.20 a month
- Professional$47.20 a month
- Agency$119.20 a month
- EnterprisePriced on request
In their own words
Metricool
Metricool is a social media management, analytics and automation tool for planning, publishing, reporting, inbox management, SmartLinks and advertising. Its planner supports drag-and-drop calendar scheduling, best-time recommendations, automated content lists and an AI social media assistant. The inbox gathers messages and comments from connected networks, while reports include automated reporting, campaign dashboards, AI analysis and a Looker Studio connection. It supports Facebook, Instagram, Threads, X, Bluesky, LinkedIn, Pinterest, TikTok, Google Business Profile, YouTube and Twitch, plus Facebook, Google and TikTok Ads. Apps are available for Android and iOS, alongside web, API and extension platforms. The Free plan costs nothing and manages one brand, schedules up to 20 posts a month, analyzes five competitor profiles and includes 30 days of analytics; LinkedIn and Twitter/X are excluded. Starter is $25 a month and Advanced is $67 a month, both billed monthly. Displayed prices exclude applicable VAT. Metricool was founded in 2015 and is headquartered in Madrid, Spain.
Social Champ
Social Champ is a social media management service for scheduling posts, monitoring a social inbox, and reviewing analytics across accounts. It supports Facebook, Instagram, Threads, LinkedIn, Google Business Profile, Pinterest, TikTok, YouTube, Mastodon, Bluesky, X, and WhatsApp Business. The service is available on the web, as a browser extension, and through iOS and Android apps. Reporting includes cross-platform analytics, GA4 attribution, and PDF, PPT, and CSV exports. Its AI assistant drafts and schedules posts, generates images, suggests hashtags, and rewrites captions. Team features include roles, client management, workspaces, controlled publishing, and single-step and multi-step approval workflows. Integrations include Salesforce, HubSpot, and Google Analytics 4. The Free plan is free and allows three social accounts, one user, and up to 15 scheduled posts per profile. Starter costs $5 a month per social account for one to ten accounts; Growth costs $9 a month per social account for one to ten accounts. Standard is $23.20 a month, Professional is $47.20 a month, and Agency is $119.20 a month. Paid plans include a 14-day free trial with no credit card required.