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Iconosquare

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Spec score 9.3 #1 of 35 in Social Media Analytics Software

What it is

Iconosquare is a social media management platform centered on analytics, scheduling, publishing, reporting, collaboration, and social listening. It supports Instagram, Facebook, LinkedIn, TikTok, X, Pinterest, Threads, and YouTube; X features are available on Launch, Scale, and Custom. Analytics cover reach, engagement, and audience demographics. The scheduler handles posts, Stories, and Reels, with limits that depend on plan. AI features include caption writing, content inspiration, and Uma, an analyst that draws insights from social data. The free plan supports one user and two profiles, with basic analytics and 10 scheduled posts per month per profile. Paid plans start at €15 per month billed annually; the 14-day paid-plan trial requires no credit card. Companion apps are available for iOS and Android smartphones, while tablet access uses the mobile-responsive website. Iconosquare lists integrations including Zapier, Adobe Express, OneDrive, Slack, Dropbox, and Canva, though several are marked as coming soon. API access is included with Custom. The company states it is 100% EU GDPR compliant and says it serves brands and agencies.

Spec sheet

What it does
Iconosquare is a social-media analytics and management platform for scheduling, publishing, reporting, collaboration, conversations and listening.Read 14 Oct 2026 · iconosquare.com
Product
Iconosquare is an analytics-first social media management platform for scheduling, publishing, analytics, reporting, collaboration and social listening.Read 28 Sep 2026 · iconosquare.com
Free plan
YesRead 19 Sep 2026 · iconosquare.com
Trial
The paid-plan trial lasts 14 days, requires no credit card and includes access to features across the listed social networks.Read 28 Sep 2026 · iconosquare.com
API
API access is included in the Custom plan.Read 28 Sep 2026 · iconosquare.com
Integrations
Official integrations include Zapier, Slack notifications through Zapier, Adobe Express, OneDrive and Dropbox; Canva import is listed as coming soon.Read 14 Oct 2026 · iconosquare.com
Mobile apps
Iconosquare Companion is available through the App Store for iOS and Google Play for Android.Read 28 Sep 2026 · support.iconosquare.com
Support
Custom includes personalized onboarding and ongoing support, while the pricing page describes tailored onboarding, training and priority support for that plan.Read 28 Sep 2026 · iconosquare.com
Headquarters
Limoges, FranceRead 23 Sep 2026 · iconosquare.com
Founded
2011Read 23 Sep 2026 · iconosquare.com
AI features
Features include AI caption writing, content inspiration and Uma, an AI analyst that provides insights from social data.Read 28 Sep 2026 · iconosquare.com
AI tools
Iconosquare offers AI caption and idea generation, plus Uma, an AI analyst that explains performance changes.Read 14 Oct 2026 · iconosquare.com
Analytics
Iconosquare advertises more than 100 real-time metrics, best-time recommendations, custom dashboards and automated white-label reports.Read 14 Oct 2026 · iconosquare.com
API and extensibility
Iconosquare provides API access on the Custom plan and uses private API keys for its Zapier integration; no public SDK catalog was found.Read 14 Oct 2026 · support.iconosquare.com
API limits
The Zapier help page says automation is subject to Iconosquare API limits and Zapier task or rate limits.Read 14 Oct 2026 · support.iconosquare.com
Audience and history
Iconosquare says it serves brands and agencies and traces its origins to Statigram, launched in 2011 as an Instagram metrics page.Read 28 Sep 2026 · iconosquare.com
Collaboration
Teams can submit posts for approval, collect feedback, share calendars and assign role-based permissions.Read 14 Oct 2026 · iconosquare.com
Company history
The product began as Statigram in 2011, rebranded to Iconosquare in 2015, joined Wedia Group in 2022 and joined Positive in 2026.Read 14 Oct 2026 · iconosquare.com
Company size and headquarters
LinkedIn lists Positive Iconosquare as an 11–50 employee software company headquartered in Limoges, Nouvelle-Aquitaine, France, founded in 2011.Read 14 Oct 2026 · linkedin.com
Documentation
The help center contains feature guides, KPI-calculation explanations, account and plan help, troubleshooting, app guidance and product changes.Read 14 Oct 2026 · support.iconosquare.com
Free plan limit
The free plan is for 1 user and 2 social profiles and includes basic analytics and 10 scheduled posts per month per profile.Read 28 Sep 2026 · iconosquare.com
Instagram API limits
Iconosquare documents unavailable Instagram API capabilities including Live, many Story stickers, Story Highlights, poll results, shopping tags and checkout data.Read 14 Oct 2026 · support.iconosquare.com
Legal maker
The service is provided by ICONOSQUARE, a French simplified joint-stock company registered in Limoges under number 480 850 346.Read 14 Oct 2026 · iconosquare.com
Licence
The terms reserve Iconosquare intellectual property rights and prohibit copying, reverse engineering, sublicensing and scraping, indicating proprietary software with no open-source licence stated.Read 14 Oct 2026 · iconosquare.com
Limit: native-feature gaps
Reviewers cite missing or limited native features such as Instagram polls, audio, tagging and some carousel handling.Read 14 Oct 2026 · softwareadvice.com
Limit: price
Some reviewers consider the subscription expensive, especially for users managing many accounts.Read 14 Oct 2026 · softwareadvice.com
Limit: scheduling reliability
Reviewers report occasional scheduling failures, inconsistent posting and platform glitches.Read 14 Oct 2026 · softwareadvice.com
Listening
Listening tools benchmark competitors, hashtags, industry performance and customized feeds.Read 14 Oct 2026 · iconosquare.com
MCP integration
The MCP integration lets paid-plan and trial users query Iconosquare analytics through compatible AI assistants.Read 14 Oct 2026 · iconosquare.com
Mobile limitation
The Companion app is only available on smartphones; the company says its website is mobile-web responsive for tablet access.Read 28 Sep 2026 · support.iconosquare.com
Ownership news
Positive announced Iconosquare’s acquisition on May 19, 2026; Positive said it serves more than 45,000 brands and agencies.Read 14 Oct 2026 · iconosquare.com
Praise: analytics
Independent reviewers repeatedly praise the depth of analytics, clear metrics, reporting and competitor tracking.Read 14 Oct 2026 · getapp.com
Praise: usability
Reviewers commonly describe the interface as intuitive, easy to understand and simple to navigate.Read 14 Oct 2026 · softwareadvice.com
Product update: MCP
On July 21, 2026, Iconosquare announced MCP connectivity for querying analytics in AI tools.Read 14 Oct 2026 · iconosquare.com
Product update: visual refresh
On October 12, 2026, Iconosquare announced a website and platform visual refresh aligned with Positive’s identity.Read 14 Oct 2026 · iconosquare.com
Publishing
The scheduler supports creating and scheduling posts, including Stories and Reels, with content scheduling limits that vary by plan.Read 28 Sep 2026 · iconosquare.com
Rating on Apple App Store
No aggregate rating shown; Apple says the app has not received enough ratings or reviewsRead 14 Oct 2026 · apps.apple.com
Rating on Capterra
4.4 out of 5 from 69 reviewsRead 14 Oct 2026 · capterra.com
Rating on G2
4.4 out of 5 from 136 reviewsRead 14 Oct 2026 · g2.com
Rating on GetApp
4.4 out of 5 from 69 reviewsRead 14 Oct 2026 · getapp.com
Rating on Google Play
3.5 out of 5 from 1.73K reviewsRead 14 Oct 2026 · play.google.com
Rating on Software Advice
4.4 out of 5 from 69 reviewsRead 14 Oct 2026 · softwareadvice.com
Rating on Trustpilot
2.6 out of 5 from 4 reviewsRead 14 Oct 2026 · trustpilot.com
Rating on TrustRadius
5 out of 10 from 21 reviews and ratingsRead 14 Oct 2026 · trustradius.com
Scheduling
Its calendar can schedule and auto-publish posts across the supported networks, including Stories, Reels and Shorts where APIs allow.Read 14 Oct 2026 · iconosquare.com
Security and compliance
The site states that Iconosquare is 100% EU GDPR compliant.Read 28 Sep 2026 · iconosquare.com
Security and privacy
Iconosquare states that personal-data processing follows GDPR and identifies itself as an EU GDPR-compliant service.Read 14 Oct 2026 · iconosquare.com
Social networks
The platform supports Instagram, Facebook, LinkedIn, TikTok, X (Twitter), Pinterest, Threads and YouTube; X is available on Launch, Scale and Custom plans.Read 28 Sep 2026 · iconosquare.com
Supported networks
The platform supports Instagram, TikTok, Facebook, LinkedIn, X, Threads, Pinterest and YouTube.Read 14 Oct 2026 · iconosquare.com
System requirement
The current iPhone companion app requires iOS 16.4 or later.Read 14 Oct 2026 · apps.apple.com
Unified inbox
The conversations area centralizes comments, mentions and direct messages for supported networks.Read 14 Oct 2026 · iconosquare.com

Plans and prices

Free Free up to 2 social profiles · 1 user · 10 posts/month/profile · 1 month analytics history Read 14 Oct 2026 · iconosquare.com
Starter €9 a month Billed yearly up to 5 social profiles · 1 user · 30 posts/month · AI tools · custom dashboards · 1 year history Read 14 Oct 2026 · iconosquare.com
Launch €33 a month Billed yearly; save €72/year up to 5 social profiles · 1 user · 100 posts/month · automated reports · comments, DMs and mentions inbox · X publishing/analytics Read 14 Oct 2026 · iconosquare.com
Scale €69 a month Billed yearly; save €168/year up to 20 social profiles · 3 users · unlimited posts · 1 group · approval workflows · campaign and paid-performance tracking · competitor, hashtag and industry monitoring · 2 years history Read 14 Oct 2026 · iconosquare.com
Custom $119 a month Billed yearly (Save €276/year) 5 to unlimited social profiles · 1 to unlimited users · Unlimited posts and groups · Personalized onboarding and ongoing support · White-label reporting · API access Read 28 Sep 2026 · iconosquare.com
Custom Priced on request Billed yearly; save €276/year 5 to unlimited social profiles · 1 to unlimited users · unlimited posts/groups · personalized onboarding · white-label reporting · API access Read 20 Oct 2026 · iconosquare.com

Every Iconosquare plan and price →

Strong points and limits

Strong points

  • Analytics cover reach, engagement, and demographics.
  • Scheduler supports Stories and Reels.
  • AI tools include caption writing and content inspiration.
  • 14-day trial requires no credit card.
  • Companion apps are available for iOS and Android.

Limits

  • Free plan is limited to one user and two profiles.
  • Free plan allows 10 scheduled posts per profile monthly.
  • Several listed integrations are marked coming soon.
  • Companion app is limited to smartphones.

Who it suits

Iconosquare suits brands and agencies managing social accounts that need analytics alongside publishing and reporting. Its plan limits and smartphone-only Companion app are worth considering for teams with broader access needs.

Iconosquare in depth

Read the full write-up

Overview

Iconosquare brings social publishing and performance measurement together for brands and agencies that want to manage content and assess results in one platform. Its strongest fit is a solo marketer or team that can match its post, profile and seat limits to a paid tier; the free plan is a narrow starting point rather than a complete workspace.

Founded in 2011 in Limoges, France, Iconosquare supports Instagram, Facebook, LinkedIn, TikTok, X (Twitter), Pinterest, Threads and YouTube. The company says the service is 100% EU GDPR compliant. X publishing and analytics are restricted to Launch, Scale and Custom.

For category comparisons, browse Social Media Management Tools and Social Media Analytics Software.

Key features

Analytics and reporting: Reach, engagement and audience demographics cover core profile performance, while campaign reporting and competitor benchmarking help put results in context. PDF export is useful for sharing reports, though the available history grows by tier: one month on Free, one year on Starter and two years on Scale.

Scheduling and publishing: The scheduler handles posts, Stories and Reels. The monthly allowance is the key trade-off: Free includes 10 posts per profile, Starter 30 posts, Launch 100 posts, and Scale and Custom unlimited posts. A 10-post ceiling makes Free better for occasional publishing than an active content calendar.

AI tools: Caption writing and content inspiration can support drafting, and Uma, an AI analyst, provides insights from social data. Starter is the first plan explicitly including AI tools.

Team workflows: Launch adds an inbox for comments, DMs and mentions; Scale adds approval workflows and campaign and paid performance tracking. These are meaningful upgrades for teams coordinating responses or review, but Launch remains limited to one user.

Integrations and API: The integrations page includes Zapier, Adobe Express, OneDrive, Slack, Dropbox and Canva, with several entries marked “Coming soon.” API access is part of Custom.

Mobile access: Companion apps are available for iOS and Android smartphones. The app is not designed for tablets; the website is responsive for tablet access.

Pricing

Iconosquare is freemium, with paid pricing shown on annual billing. The paid plans have a 14-day trial with no credit card required and access to features across the listed social networks.

Free — free: One user, two social profiles, 10 scheduled posts per month per profile, basic analytics and one month of history. This is a useful low-commitment option for a small presence, but its profile and publishing caps rule it out for larger accounts.

Starter — €15 a month, billed yearly (Save €24/year): One user, 30 posts per month, AI tools, custom analytics dashboards and one year of history. It suits an individual who wants more analysis and drafting help, but the single seat and 30-post quota constrain growth.

Launch — €33 a month, billed yearly (Save €72/year): One user, 100 posts per month, automated reports, the comments, DMs and mentions inbox, and X publishing and analytics. It fits a solo operator who needs those reporting and response tools; it does not add team seats.

Scale — €69 a month, billed yearly (Save €168/year): Three users, unlimited posts, one group, approval workflows, campaign and paid performance tracking, competitor, hashtag and industry trend monitoring, and two years of history. This is the clearest fit for a small team needing shared publishing and review, though it is a substantial step up from Launch.

Custom — $119 a month, billed yearly (Save €276/year): Five to unlimited social profiles, one to unlimited users, unlimited posts and groups, personalized onboarding and ongoing support, white-label reporting and API access. It is aimed at larger or client-facing operations that need flexible capacity and branded reporting.

Platforms

Iconosquare runs on web, Android and iOS. Companion is smartphone-only, with tablet access through the responsive website.

Who it's for

Iconosquare is a sensible choice for brands and agencies that want scheduling tied closely to social analytics, especially when PDF reporting, audience demographics or competitor benchmarking matter. Solo users can begin on Free or Starter, while teams needing approvals and multiple users should look at Scale. It is a weaker fit for organizations that need several collaborators on Launch or need its listed integrations immediately where entries are still marked “Coming soon.”

Pros and cons

Pro: Analytics span reach, engagement, demographics, campaign reporting and competitor benchmarking, giving performance-focused teams more than a publishing queue.

Pro: Scale combines unlimited posts with three users, approval workflows and two years of history, making its added capacity relevant to coordinated teams.

Pro: The 14-day paid trial requires no credit card, lowering the barrier to evaluating the paid workflow.

Con: Free caps usage at two profiles and 10 monthly posts per profile, and retains only one month of analytics history.

Con: Starter and Launch each support only one user, so collaboration requires moving to Scale or Custom.

Con: Some named integrations are marked “Coming soon,” and the companion app does not support tablets.

Alternatives

Fanpage Karma is worth comparing for users who want a free option with competitor profiles and a dashboard; its Free plan includes one brand, five owned and five competitor profiles, 50 posts per month and 30 days of history.

Hopper HQ Hashtag Generator is a more focused alternative for someone seeking a standalone Instagram hashtag generator, rather than Iconosquare’s broader analytics and publishing suite.

Social Status is another freemium option for readers comparing social analytics plans; its Free plan has one plan quota, one month of data history and report exports.

Rival IQ may suit buyers focused on tracked-company benchmarking: its Drive plan is $239 a month, with 10 tracked companies, six months of history, one user and 12-hour metric freshness.

Pixalera is an alternative with a free tier for one social channel, three scheduled posts per month, AutoDM messages, AI credits and storage.

Sprout Social is a paid alternative for readers comparing per-seat social management, with no free plan.

RPSync is a free, open-source option for readers who want a self-hosted tool.

DiscoverText is an alternative for readers comparing social data and analytics plans.

Verdict

Choose Iconosquare if your work depends on measuring social performance as well as scheduling content, and its profile, post and seat limits fit your operation. Its analytics breadth and Scale’s team features are the main reasons to choose it; look elsewhere if you need more collaborators on a lower tier, tablet-native app access or integrations that are not yet ready.

Verdict

Iconosquare combines social publishing with analytics and reporting, while plan limits shape how much content and how many users are supported. Review the free tier’s profile and post caps, and verify whether the integrations you need are available.

Where Specifiction places it

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