Exolyt vs Iconosquare
Exolyt
exolyt.com
Iconosquare
iconosquare.comSide by side
| Figure | Exolyt | Iconosquare |
|---|---|---|
| Price from | 1,085 PLN/mo | Free |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | — | Yes |
| Plans published | 4 | 6 |
| Spec score · Social Media Analytics Software | 9.0 (#3) | 9.3 (#1) |
| Spec score · Social Analytics | 9.1 (#2) | 9.4 (#1) |
| Analytics | Features include account, hashtag, sound, video performance, sentiment, and brand comparison analytics. | Iconosquare advertises more than 100 real-time metrics, best-time recommendations, custom dashboards and automated white-label reports. |
| Founded | 2020 | 2011 |
| Headquarters | Helsinki, Finland | Limoges, France |
| Licence | The terms grant a limited, non-transferable right to use the service rather than an open-source licence. | The terms reserve Iconosquare intellectual property rights and prohibit copying, reverse engineering, sublicensing and scraping, indicating proprietary software with no open-source licence stated. |
| Rating on G2 | 4.7 out of 5 from 7 reviews. | 4.4 out of 5 from 136 reviews |
| Support | Paid plans include chat support without chatbots and an onboarding and training call. | Custom includes personalized onboarding and ongoing support, while the pricing page describes tailored onboarding, training and priority support for that plan. |
| Trial | The site offers a free trial and says no credit card is required to start a plan. | The paid-plan trial lasts 14 days, requires no credit card and includes access to features across the listed social networks. |
| What it does | Exolyt is a B2B SaaS platform for TikTok analytics and social intelligence focused on organic content, audiences and trends. | Iconosquare is a social-media analytics and management platform for scheduling, publishing, reporting, collaboration, conversations and listening. |
Plans
Iconosquare
- FreeFree
- Starter€9 a month
- Launch€33 a month
- Scale€69 a month
- Custom$119 a month
- CustomPriced on request
In their own words
Exolyt
Exolyt is a web-based TikTok analytics and social intelligence platform for tracking performance, audiences, and trends. Its analytics cover accounts, hashtags, sounds, videos, sentiment, and brand comparisons. Social listening tools compare brand and topic mentions, show share of voice, and provide AI summaries and analysis. Trend discovery, industry insights, and content ideation tools support research, while influencer discovery and campaign monitoring address creator campaigns. Plans list basic and historical CSV exports, with monthly CSV credits varying by plan; Google Spreadsheet integration costs extra on listed plans. Paid plans include chat support without chatbots and an onboarding and training call. Exolyt says it analyzes public posts and engagement, describes its approach as privacy-first, and states that its data is encrypted, access-controlled, and independently audited. It offers a free plan and a seven-day trial, and says a credit card is not required to start a plan. Its Terms specify use with the latest Chrome desktop browser. Exolyt was founded in 2020 and is headquartered in Helsinki, Finland.
Iconosquare
Iconosquare is a social media management platform centered on analytics, scheduling, publishing, reporting, collaboration, and social listening. It supports Instagram, Facebook, LinkedIn, TikTok, X, Pinterest, Threads, and YouTube; X features are available on Launch, Scale, and Custom. Analytics cover reach, engagement, and audience demographics. The scheduler handles posts, Stories, and Reels, with limits that depend on plan. AI features include caption writing, content inspiration, and Uma, an analyst that draws insights from social data. The free plan supports one user and two profiles, with basic analytics and 10 scheduled posts per month per profile. Paid plans start at €15 per month billed annually; the 14-day paid-plan trial requires no credit card. Companion apps are available for iOS and Android smartphones, while tablet access uses the mobile-responsive website. Iconosquare lists integrations including Zapier, Adobe Express, OneDrive, Slack, Dropbox, and Canva, though several are marked as coming soon. API access is included with Custom. The company states it is 100% EU GDPR compliant and says it serves brands and agencies.