Metricool vs SocialPilot
Metricool
metricool.com
SocialPilot
socialpilot.coSide by side
| Figure | Metricool | SocialPilot |
|---|---|---|
| Price from | $20/mo | $25/mo |
| Free plan | Yes | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 6 | 8 |
| Spec score · Social Media Management Tools | 9.4 (#2) | 9.3 (#4) |
| Spec score · Social Media Scheduling Software | 9.2 (#3) | 8.6 (#15) |
| Spec score · AI Social Media Management Software | 9.2 (#3) | 8.6 (#15) |
| Spec score · Social media schedulers | 9.2 (#2) | 9.0 (#5) |
| Spec score · Social Media Management - Midmarket Software | 9.2 (#3) | 8.6 (#12) |
| Spec score · Social Tools | 9.1 (#4) | 8.6 (#12) |
| Spec score · Social Media Marketing | 9.1 (#4) | 8.6 (#12) |
| Spec score · Social Scheduling | 9.2 (#4) | 8.6 (#13) |
| Approval workflow | Yes | Yes |
| Free plan | Yes | No |
| Headquarters | Madrid, Spain | Lewes, Delaware, United States |
| Mobile apps | Metricool has apps for both Android and iOS. | SocialPilot provides iOS and Android apps for scheduling, social management, and review management. |
| Scheduled posts | 20 | 500 |
| Social accounts | 1 | 5 |
| Social Inbox | Inbox centralizes messages and comments from connected networks. | The unified inbox is intended for monitoring and replying to comments and messages. |
| Supported networks | Facebook,Instagram,Threads,X,Bluesky,LinkedIn,Pinterest,TikTok,Google Business Profile,YouTube,Twitch | Facebook,Instagram,TikTok,X (Twitter),LinkedIn,Threads,YouTube,Pinterest,Google Business,Bluesky |
Plans
Metricool
- FreeFree
- Starter$25 a month
- Advanced$67 a month
- Starter$240 a year
- Advanced$636 a year
- CustomPriced on request
SocialPilot
- Standard$40 a month
- Premium$100 a month
- Ultimate$200 a month
- Essentials$25 a month
- Standard$42 a month
- Premium$85 a month
- Ultimate$170 a month
- EnterprisePriced on request
In their own words
Metricool
Metricool is a social media management, analytics and automation tool for planning, publishing, reporting, inbox management, SmartLinks and advertising. Its planner supports drag-and-drop calendar scheduling, best-time recommendations, automated content lists and an AI social media assistant. The inbox gathers messages and comments from connected networks, while reports include automated reporting, campaign dashboards, AI analysis and a Looker Studio connection. It supports Facebook, Instagram, Threads, X, Bluesky, LinkedIn, Pinterest, TikTok, Google Business Profile, YouTube and Twitch, plus Facebook, Google and TikTok Ads. Apps are available for Android and iOS, alongside web, API and extension platforms. The Free plan costs nothing and manages one brand, schedules up to 20 posts a month, analyzes five competitor profiles and includes 30 days of analytics; LinkedIn and Twitter/X are excluded. Starter is $25 a month and Advanced is $67 a month, both billed monthly. Displayed prices exclude applicable VAT. Metricool was founded in 2015 and is headquartered in Madrid, Spain.
SocialPilot
SocialPilot has no write-up on Specifiction yet; its figures are above.