Agorapulse

Agorapulse is a social media management platform for publishing, audience conversations, listening, and reporting across a broad range of networks. It suits solo managers and teams that want those jobs in one service, though the free plan is tightly capped and meaningful collaboration requires a paid plan.

Overview

Agorapulse brings publishing, inbox management, listening, reporting, ROI measurement, AI, link-in-bio tools, and advocacy together. It supports Facebook, Instagram, Threads, X, LinkedIn, YouTube, Pinterest, Google Business Profile, TikTok, Bluesky, and Reddit, with companion apps for iOS and Android. The breadth is useful for managing multiple channels in one place; the plan limits on users, profiles, and messages matter more than the network count if a team needs to work together.

Assignments, shared calendars, internal comments, and approval workflows support team coordination. Security controls include two-factor authentication, profile restrictions, custom roles, feature visibility controls, and single sign-on. Integrations include ChatGPT, Claude, Google Analytics, Google Drive, Canva, Zapier, CRMs, Slack, and Teams. Global support is available 24/7.

Key features

Publishing and collaboration

CSV bulk scheduling handles up to 200 posts at once, a practical option for importing a content queue rather than scheduling each post individually. The Free plan allows only 10 scheduled posts, so it is better suited to a small trial than an ongoing publishing operation. Paid plans include approval workflows, and the collaboration tools are more useful for teams that need review and shared planning than for a solo user.

Inbox and reporting

The inbox centralizes messages and comments, while reporting and ROI measurement extend the service beyond publishing. Free includes basic inbox and reporting but caps activity at 100 messages or comments per month. Standard raises that limit to 5,000 per month; that is a substantial step up for an individual manager, though larger support workloads may need another tier or custom pricing.

Listening and data

Listening is part of the feature set, alongside advocacy and AI capabilities. Plans retain between 6 and 24 months of post and inbox data, so the retention period is a meaningful consideration for teams that rely on historical records or comparisons.

Pricing

Agorapulse has a free plan, a 30-day trial, and paid pricing from $79/user/mo with annual billing. Annual billing saves up to 20%. The plan prices below are billed annually; compare the displayed monthly prices with the per-user starting price when estimating a team’s actual cost.

PlanPriceWhat it includesBest fitFreefree1 user, 3 social profiles, 10 scheduled posts, basic inbox and reporting, and 100 messages or comments per monthA solo user evaluating the workflow or managing a very small presenceStandard$99 a month, billed annually10 social profiles and up to 5,000 messages or comments per monthA social media manager handling the work aloneProfessional$149 a month, billed annually10 social profilesA growing team that needs to move faster togetherAdvanced$199 a month, billed annually10 social profiles and 5 shared calendarsA team that needs more structure and deeper insightsCustomCustom pricingUnlimited social profiles, a dedicated account manager, single sign-on, and Open Reports APILarge teams or enterprises with complex needsFree is unusually clear about its core caps, but one user, three profiles, and ten scheduled posts constrain it quickly. Standard is the natural step for a solo manager who needs broader profile coverage and much more inbox capacity. Professional and Advanced are positioned for collaboration and structure, but their stated profile counts remain 10; Advanced’s five shared calendars are its concrete listed distinction. Custom is the fit when unlimited profiles, SSO, or an Open Reports API are requirements.

Platforms

Companion apps are available for Android and iOS. Supported networks are Facebook, Instagram, Threads, X, LinkedIn, YouTube, Pinterest, Google Business Profile, TikTok, Bluesky, and Reddit. The mobile apps make the service relevant to managers who need a phone-based companion, while the platform information establishes mobile availability rather than a separate desktop app.

Who it's for

Agorapulse is strongest for social media managers who need publishing, an inbox, reporting, and team review in one workflow. Agencies and larger teams may value the broad network support, collaboration controls, security features, and custom tier; more than 3,000 agencies use it daily, and more than 31,000 social media managers use it daily. A solo manager can start with Free, but the caps make it a poor long-term fit for active multi-channel work. Teams should compare the paid tiers against their seat needs and message volume before committing.

Pros and cons

Broad network coverage: Support for 11 named networks helps consolidate a diverse social presence.

Useful team workflow: Assignments, comments, shared calendars, and approval workflows can organize review and publishing across a team.

High-volume scheduling: CSV upload supports up to 200 posts at once, useful for teams working from prepared queues.

Free plan is sharply limited: One user, three profiles, ten scheduled posts, and 100 monthly messages or comments make it a trial or lightweight option, not a full team setup.

Plan comparisons need care: Standard, Professional, and Advanced each state 10 profiles, while the stated starting price is per user and annual billing is required for the listed paid prices.

Retention varies: Six, 12, or 24 months of post and inbox data can affect teams that need a longer record.

Alternatives

For a dedicated employee-advocacy focus, compare Keepface Employee Advocacy: its free plan includes five employee seats, a post library with review, a leaderboard, analytics, and departments, which may suit a small advocacy program better than Agorapulse’s broader management scope. Ambo is a paid option with a $20 /advocate/month Pilot plan that includes AI-assisted LinkedIn content, a content library, and one-click publishing, making it worth considering for LinkedIn advocacy priced around active advocates. PeopleSocial charges a base fee plus $0.50 - $0.70/mo per employee; consider it when employee-count pricing is the comparison that matters. SocialWeaver has a freemium model and web access, with Starter at $100 / month for 10 channels, one user, and 20 employees; it is an alternative for organizations seeking an employee-oriented channel package.

Sprout Social is a paid alternative with Android and iOS apps; its Essentials plan is $79 a month with annual billing, per seat, five profiles, and 100 monthly AI agent credits per seat. Swaybase offers a free plan for up to 10 users and mobile and web platforms, a relevant alternative for readers prioritizing a larger free user allowance. Hootsuite is another paid option, with a Standard plan at $99 a month billed annually for 10 social accounts and one or more users. Apostle Social is an alternative to consider for its SRO-oriented service.

Agorapulse also sits across several categories: Social Media Management Tools, Social Media Scheduling Software, Social Media Customer Service Software, AI Social Media Management Software, and Social Media Advocacy Software.

Verdict

Choose Agorapulse if you want one service for publishing, audience conversations, reporting, and team approvals across many networks. Its breadth, collaboration tools, and bulk scheduling are the strongest reasons to choose it. Look elsewhere if you need a generous free plan, or if the paid seat and profile limits do not fit your team’s budget and scale.