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Socxo

socxo.com

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Spec score 8.8 #3 of 46 in Social Media Advocacy Software

What it is

Socxo is a product family spanning employee advocacy, branded link tools and sales intelligence. Advocacy lets employees choose approved content, add their own perspective and share it through their social profiles; sharing is opt-in and the platform does not auto-post. Its analytics cover reach, engagement, earned media value, click-through and conversion, with Google Analytics integration listed. Socxly serves marketers and personal-brand builders with branded short links, clickable social cards, CTA banners, file sharing and link measurement. Its Basic plan costs $12 a month and Pro costs $29 a month; a free option is also listed, with different usage limits. Signals is aimed at revenue teams: it reads engagement and other GTM sources, identifies buyer and account context, scores intent and routes next actions. It integrates with Salesforce, HubSpot, Dynamics and Pipedrive, or can stand alone. Listed platforms are Android, iOS, web and Windows. Advocacy has a white-label iOS and Android app; joining a program through the Socxo Android app requires an organizational invitation.

Spec sheet

What it does
Socxo provides employee advocacy, social selling and internal communications software that helps organizations distribute content through employee and partner networks and measure resulting reach and engagement.Read 14 Oct 2026 · linkedin.com
Audience
Socxo describes Advocacy as serving employee advocacy and brand programs, while Signals is aimed at revenue teams and Socxly at marketers and personal-brand builders.Read 8 Oct 2026 · socxo.com
Integrations
The Signals page says it plugs into Salesforce, HubSpot, Dynamics, and Pipedrive, or can stand on its own.Read 8 Oct 2026 · socxo.com
Support
The company lists product support at [email protected] and says briefing inquiries receive a reply within one business day.Read 14 Oct 2026 · socxo.com
Headquarters
Singapore, with an office in Bengaluru, IndiaRead 28 Sep 2026 · socxo.com
Advocacy
Socxo Advocacy lets employees choose approved content, add their own take, and share it from their own social profiles.Read 8 Oct 2026 · socxo.com
Advocacy workflow
The platform lets administrators place approved material in a shared library while employees choose posts, add their own commentary or skip them before publishing from personal profiles.Read 14 Oct 2026 · socxo.com
Analytics
Dashboards report content shares, engagement, reach, conversions, goals and earned media value, including advocate-level performance.Read 14 Oct 2026 · social.socxo.com
Android availability
The Google Play Socxo app is published by Socxo Pte Ltd, has at least 1,000 downloads and requires an organization invitation to register.Read 14 Oct 2026 · play.google.com
API and extensibility
The company references a LinkedIn API partnership for buyer-level engagement and says marketing, meeting and outreach systems can connect through API or MCP.Read 14 Oct 2026 · socxo.com
Chrome extension
Socxly offers a Chrome extension that shortens links, creates AI LinkedIn posts and syncs with a Socxly account; the listing shows version 1.0.1 and a 155 KiB size.Read 14 Oct 2026 · chromewebstore.google.com
Company size and origin
LinkedIn lists Socxo as privately held, founded in 2016, headquartered in Milpitas, California and employing 11–50 people.Read 14 Oct 2026 · linkedin.com
Content intake
The legacy Socxo product can collect material from RSS feeds, blog feeds, social pages, YouTube channels and web links.Read 14 Oct 2026 · social.socxo.com
Current product family
Socxo currently describes Advocacy, Socxly and Signals as three products sharing a buyer and engagement data layer.Read 14 Oct 2026 · socxo.com
Data ownership
The terms say customers retain ownership of data they provide or generate, while Socxo receives limited rights needed to operate the services.Read 14 Oct 2026 · socxo.com
Data terms
Socxo's terms say customers retain ownership of provided or generated data and Socxo will not use customer data to train third-party AI models without explicit written consent.Read 8 Oct 2026 · socxo.com
Gamification
Socxo awards points and badges and displays leaderboards to encourage employee sharing and recognize advocates.Read 14 Oct 2026 · socxo.com
Google Analytics integration
The legacy feature set includes connecting a Socxo account with Google Analytics to calculate content ROI.Read 14 Oct 2026 · socxo.com
Hosting
Socxo says hosting options are available across Asia, Europe, and the US on enterprise contracts.Read 8 Oct 2026 · socxo.com
Legal entity and Singapore address
Socxo's privacy policy identifies Socxo Pte. Limited, while its contact page lists an office at 2 Venture Drive, Vision Exchange, Singapore 608526.Read 14 Oct 2026 · socxo.com
Limit: customization
Capterra reviewers report that deeper customization is limited and some design elements are rigid for advanced campaigns.Read 14 Oct 2026 · capterra.com
Limit: sharing friction
A Capterra reviewer says resharing could be easier compared with another advocacy product.Read 14 Oct 2026 · capterra.com
LinkedIn data access
Socxo says Post Intelligence obtains engager data only through LinkedIn-approved APIs and does not scrape LinkedIn.Read 14 Oct 2026 · socxo.com
Mobile
Socxo Advocacy offers a white-label app for iOS and Android; the Socxo Android app requires an organizational invitation to join a program.Read 8 Oct 2026 · socxo.com
Mobile system requirements
The iOS app requires iOS 13 or later; its Mac Catalyst listing requires macOS 11 or later on an Apple M1-or-newer Mac.Read 14 Oct 2026 · apps.apple.com
Notable product update
The Google Play listing says the July 2026 Socxo update added AI-generated LinkedIn post text and bug fixes.Read 14 Oct 2026 · play.google.com
Praise: ease and support
Capterra reviewers repeatedly describe Socxo as easy to use and praise responsive, quick customer support.Read 14 Oct 2026 · capterra.com
Praise: integrations and workflow
Capterra reviewers praise smooth integrations, centralized content and the ability to schedule content across social channels.Read 14 Oct 2026 · capterra.com
Pricing limitation
Capterra lists Socxo pricing as quote-based and says a free trial is unavailable.Read 14 Oct 2026 · capterra.com
Privacy and control
Socxo says employee sharing is opt-in and never auto-posts.Read 8 Oct 2026 · socxo.com
Product family
Socxo describes three products: Advocacy, Socxly, and Signals.Read 8 Oct 2026 · socxo.com
Rating on Apple App Store
The Socxo iOS app is rated 5.0 out of 5 from 13 ratings on Apple's India App Store.Read 14 Oct 2026 · apps.apple.com
Rating on Capterra
Socxo is rated 4.7 out of 5 from 17 reviews on Capterra.Read 14 Oct 2026 · capterra.com
Rating on G2
Socxo is rated 4.7 out of 5 from 38 reviews on the G2 seller page.Read 14 Oct 2026 · g2.com
Rating on Gartner Peer Insights
Gartner Peer Insights shows no reviews yet for Socxo Employee Advocacy.Read 14 Oct 2026 · gartner.com
Rating on Google Play for Socxly
The Socxly Android app is rated 3.7 out of 5 from 31 reviews on Google Play.Read 14 Oct 2026 · play.google.com
Rating on Microsoft Marketplace
Socxo is rated 4.9 out of 5 from 28 ratings in Microsoft Marketplace.Read 14 Oct 2026 · marketplace.microsoft.com
Scheduling and publishing
Administrators can schedule content, maintain a steady publishing flow and update scheduled items.Read 14 Oct 2026 · socxo.com
Security and hosting
Socxo advertises multi-region hosting across Asia, Europe and the United States and describes its design as GDPR-aligned.Read 14 Oct 2026 · socxo.com
Signals
Socxo Signals reads engagement and other GTM sources, identifies buyer and account context, scores intent, and routes next actions.Read 8 Oct 2026 · socxo.com
Signals capabilities
Socxo Signals reads Advocacy, CRM, website, event and webinar engagement, identifies accounts and buyers, scores intent and routes next actions to sales.Read 14 Oct 2026 · socxo.com
Social account integrations
The privacy policy states that users may connect Facebook, LinkedIn and Twitter/X accounts through approved platform APIs, publish posts and view available engagement metrics.Read 14 Oct 2026 · socxo.com
Social distribution
The product supports simultaneous posting to multiple social networks, branded short links, social cards, CTA banners and file sharing.Read 14 Oct 2026 · socxo.com
Socxly tools
Socxly provides branded short links, clickable social cards, CTA banners, file sharing, and link measurement.Read 8 Oct 2026 · socxly.com
User management
Admins can segment employees into teams, target content to teams and manage roles, permissions and activity.Read 14 Oct 2026 · socxo.com

Plans and prices

Socxly free tier Free Standalone smart links · post generation · click tracking Read 14 Oct 2026 · socxo.com
Socxly Basic $12 a month 100 links/month · 20 file uploads/month · 5 CTA banners/month · invite 1 user Read 8 Oct 2026 · socxly.com
Socxly Pro $29 a month 500 links/month · 50 file uploads/month · 10 CTA banners/month · invite 3 users Read 8 Oct 2026 · socxly.com
Socxly Basic $96 a year 120 links/month · 30 file uploads/month · 60 CTA banners upfront · invite 2 users Read 8 Oct 2026 · socxly.com
Socxly Pro $279 a year 600 links/month · 60 file uploads/month · 120 CTA banners upfront · invite 4 users Read 8 Oct 2026 · socxly.com
Custom Program Support Priced on request Rewards · gamification · content moderation · campaign management · reporting Read 14 Oct 2026 · socxo.com
Employee advocacy foundation Priced on request Objectives · account configuration · content flows · onboarding · training Read 14 Oct 2026 · socxo.com
Mature advocacy operation Priced on request Continuous training · program reviews · events · comprehensive reporting · communication planning · program-site creation Read 14 Oct 2026 · socxo.com
Socxly Custom Priced on request Custom links/month · custom file uploads/month · custom CTA banners · custom users Read 8 Oct 2026 · socxly.com
Socxly Free (link your own custom domain) Price not published 20 links/month · 10 file uploads/month · 10 CTA banners total Read 8 Oct 2026 · socxly.com
Socxly Free (with free-to-use domain) Price not published 5 links/month · 0 file uploads/month · 10 CTA banners total Read 8 Oct 2026 · socxly.com
Socxo Advocacy Priced on request Custom program support; scoped around team, data sources, and rollout model Read 8 Oct 2026 · socxo.com

Every Socxo plan and price →

Strong points and limits

Strong points

  • Employee sharing is opt-in and never auto-posts.
  • Advocacy analytics include reach and conversion.
  • Signals connects with four named CRM platforms.
  • Socxly has a free option.

Limits

  • Basic costs $12 a month.
  • Pro costs $29 a month.
  • Joining an Android Advocacy program requires an invitation.

Who it suits

Advocacy suits employee advocacy and brand programs; Socxly is aimed at marketers and personal-brand builders. Signals is designed for revenue teams working with buyer context and intent.

Socxo in depth

Read the full write-up

Socxo is a three-part software family for employee advocacy, branded link tools and revenue-team intent workflows. It suits organizations that need one of those specific jobs, rather than a single all-purpose marketing platform. Its clearest self-serve option is Socxly; Advocacy and Signals are positioned as custom-scoped programs.

Overview

Socxo combines Advocacy, Socxly and Signals, each serving a different audience. Advocacy is for employee advocacy and brand programs; Socxly targets marketers and personal-brand builders; Signals is aimed at revenue teams. That breadth is useful when a team can identify which workflow it needs, but buyers should not assume the three products are a single, uniformly priced suite.

Key features

Advocacy lets employees select approved content, add their own perspective and share it through their personal social profiles. Content approval supports governance, while opt-in participation and no auto-posting leave employees in control of whether and what they share. This is a considered approach for organizations concerned about account control, though it depends on employees choosing to participate.

Advocacy analytics measure reach, engagement, earned media value, click-throughs and conversions, with Google Analytics integration. That range lets brand teams look beyond share counts to audience response and conversion. The white-label iOS and Android app offers a mobile route into the program; the Socxo Android app requires an organizational invitation to join.

Socxly bundles branded short links, clickable social cards, CTA banners, file sharing and link measurement. It is the most concretely bounded product: paid plans set monthly quotas for links, uploads and banners, as well as limits on invited users. Those caps suit a defined workload, but may be restrictive as publishing volume or team size grows.

Signals reads engagement and other go-to-market sources to identify buyer and account context, score intent and route next actions. It connects with Salesforce, HubSpot, Dynamics and Pipedrive, or can operate on its own. That makes it relevant to revenue teams seeking signals across buyer activity, but its inquiry-led, composable setup is less straightforward to assess than Socxly's fixed quotas.

Socxo says customers retain ownership of data they provide or generate, and that it will not use customer data to train third-party AI models without explicit written consent. Enterprise contracts can include hosting options across Asia, Europe and the US. These terms may matter to organizations weighing data governance and regional hosting.

Pricing

Socxo is a paid product family, with pricing on request and a 21-day trial. The listed Socxly Basic and Pro prices are the clearest entry points; Advocacy, Signals and Custom are custom pricing.

Socxly Free (with free-to-use domain): Price not listed; includes 5 links per month, no file uploads and 10 CTA banners total. The small link quota and lack of uploads make it a limited way to try the workflow.

Socxly Free (link your own custom domain): Price not listed; includes 20 links per month, 10 file uploads per month and 10 CTA banners total. It offers more monthly link and upload capacity, but banners remain capped at 10 total.

Socxly Basic: $12 a month for 100 links per month, 20 file uploads per month, 5 CTA banners per month and 1 invited user. It fits a solo operator or very small team with modest monthly needs.

Socxly Pro: $29 a month for 500 links per month, 50 file uploads per month, 10 CTA banners per month and 3 invited users. The higher quotas suit busier publishing, but the invited-user cap still limits team participation.

Socxly Custom: Custom pricing, with custom monthly link, file-upload and CTA-banner quotas, plus custom users. It is the option for workloads or team sizes that do not fit Basic or Pro.

Socxo Advocacy: Custom pricing, scoped around team, data sources and rollout model, with custom program support. This is suited to organizations planning a structured employee program rather than buying a fixed-seat, self-serve package.

Socxo Signals: Custom pricing, inquiry-led and built from five composable layers. Price depends on source coverage, scope and deployment model, making it a tailored option for revenue teams rather than a fixed-price purchase.

The 21-day trial gives prospective buyers a defined evaluation window. Socxo's free Socxly options have finite link and banner allowances, and the custom-domain option adds a limited upload quota; neither is an unrestricted free tier.

Platforms

Socxo lists Android, iOS, web and Windows support. Advocacy has a white-label app for iOS and Android; joining a program in the Socxo Android app requires an organizational invitation.

Who it's for

Socxo is best considered by organizations choosing among employee-led social distribution, branded link and content tools, or revenue-team intent signals. Advocacy fits teams that want approved content shared voluntarily by employees and measured beyond reach. Socxly is the practical fit for marketers or personal-brand builders who can work within its quotas. Signals suits revenue teams that need buyer context and intent routed from GTM sources. Buyers seeking a single product with one shared workflow and clearly published pricing across all three should look elsewhere.

Pros and cons

Pros: Advocacy combines content approval, employee choice and analytics that include conversions, giving brand teams both control and outcome measures.

Pros: Socxly's Basic and Pro plans publish explicit monthly quotas and prices, making workload and small-team fit easier to judge.

Pros: Signals supports several named CRM integrations and can also stand alone, offering revenue teams more than one deployment path.

Cons: Advocacy, Signals and Socxly Custom use custom pricing, so their cost depends on inquiry and scope rather than a published rate.

Cons: Socxly's paid tiers restrict monthly links, file uploads, banners and invited users; growing teams may outgrow the published caps.

Cons: Advocacy participation is opt-in and never auto-posts, so organizations cannot rely on automatic distribution from employees' accounts.

Alternatives

Compare social media advocacy software if you want to survey the category before choosing a platform.

StoryChief Broadcasts is an alternative to consider for social media analytics and website and SEO analytics, with a free tier and a Starter plan at €49 a month billed yearly.

Agorapulse is a better fit when you want a free plan with one user, three social profiles and ten scheduled posts.

Yell Advocacy is an alternative with a paid Essentials plan at $21 a month and a content library.

Keepface Employee Advocacy may suit teams seeking a free plan with five employee seats, a post library and review, a leaderboard and analytics.

SocialToaster is worth considering for a paid advocacy option with a Starter plan at $30 a month for 100 contacts and five users.

Ambo is an alternative for per-active-advocate pricing, with a Pilot plan at $20 a month per advocate and AI-assisted LinkedIn content.

Sprout Social is another paid option, with an Essentials plan at $79 a month on annual billing, per seat.

Swaybase is an alternative with a free plan for up to 10 users.

Verdict

Choose Socxo if your organization wants employee advocacy with approval controls and outcome-oriented analytics, or if Socxly's explicit link and content quotas match your publishing needs. Its distinct products address real, different jobs, but custom pricing for Advocacy and Signals and the capped Socxly plans make it a poor fit for buyers who need one unified package with predictable pricing at larger scale.

Verdict

Socxo combines distinct tools for employee advocacy, link sharing and revenue-team signals.

Where Specifiction places it

Alternatives to SocxoAll alternatives →