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SPECIFICTION
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Hootsuite

hootsuite.com

From $99/mo Free trial Web
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Spec score 8.6 #2 of 24 in Employee Advocacy Software

What it is

Hootsuite is a web platform for planning, scheduling, publishing, and monitoring social activity from one dashboard. It supports Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Threads, WhatsApp, Pinterest, Google Business Profile, and Bluesky. Standard manages up to 10 social accounts, while Professional and Advanced manage unlimited accounts. The platform includes a social inbox, standard analytics, live engagement data, audience insights, sentiment tracking, and ROI analysis. AI features generate captions and ideas, suggest posting times, summarize data, and identify trends or sentiment changes. Listed integrations include Salesforce, Mailchimp, HubSpot, Slack, Microsoft Teams, Monday.com, Asana, Dropbox, Zapier, and Figma. Plans start at $99 a month billed annually. Standard costs 99.00 USD, Professional 199.00 USD, and Advanced $399 a month billed annually. Each includes a 14-day trial without credit-card entry or automatic charging.

Spec sheet

Free plan
NoRead 20 Sep 2026 · hootsuite.com
Headquarters
Vancouver, British Columbia, CanadaRead 28 Sep 2026 · hootsuite.com
Founded
2008Read 28 Sep 2026 · hootsuite.com
AI Features
AI generates captions and ideas, recommends posting times, summarizes data, and detects trends or sentiment shifts.Read 27 Sep 2026 · hootsuite.com
Analytics Capabilities
Analytics include live engagement analytics, audience insights, sentiment tracking, and ROI analysis.Read 27 Sep 2026 · hootsuite.com
Analytics level
standardRead 20 Sep 2026 · hootsuite.com
Approval Collaboration
Teams can coordinate campaigns, approve posts, and collaborate with approval tools.Read 27 Sep 2026 · hootsuite.com
Approval workflow
NoRead 20 Sep 2026 · hootsuite.com
Billing Options
Standard, Professional, and Advanced plans support monthly and annual billing.Read 27 Sep 2026 · hootsuite.com
Company Fact
Hootsuite Inc. holds the copyright shown on the page for 2026.Read 27 Sep 2026 · hootsuite.com
Content Publishing
Users can plan, schedule, and publish content across major social networks from one dashboard.Read 27 Sep 2026 · hootsuite.com
Enterprise Security
Enterprise includes single sign-on and custom compliance solutions.Read 27 Sep 2026 · hootsuite.com
Integration Examples
Integrations include Salesforce, Mailchimp, HubSpot, Slack, Microsoft Teams, Monday.com, Asana, Dropbox, Zapier, and Figma.Read 27 Sep 2026 · hootsuite.com
Nonprofit Discount
Discounted rates are available for nonprofits on some plans.Read 27 Sep 2026 · hootsuite.com
Payment Methods
Accepted methods include Visa, Mastercard, Discover, JCB, PayPal, credit card, check, wire, and ACH for annual Enterprise invoices.Read 27 Sep 2026 · hootsuite.com
Professional Account Limit
Manage unlimited social accounts.Read 27 Sep 2026 · hootsuite.com
Social accounts
10Read 20 Sep 2026 · hootsuite.com
Social Inbox
A unified inbox brings messages, comments, and customer service questions into one tab.Read 27 Sep 2026 · hootsuite.com
Standard Account Limit
Manage up to 10 social media accounts from one calendar.Read 27 Sep 2026 · hootsuite.com
Supported networks
Facebook,Instagram,X,LinkedIn,TikTok,YouTube,Threads,WhatsApp,Pinterest,Google Business Profile,BlueskyRead 20 Sep 2026 · hootsuite.com
Supported Reach
Hootsuite monitors conversations across 30+ social networks, 300+ review sites, and 150+ million websites.Read 27 Sep 2026 · hootsuite.com
Team Seats
Plans are sold per user or seat, and organizations can purchase additional seats for team members.Read 27 Sep 2026 · hootsuite.com
Team users
1Read 20 Sep 2026 · hootsuite.com
Trial Bulk Scheduling
Bulk scheduling is unavailable during the trial.Read 27 Sep 2026 · hootsuite.com
Trial Length
The trial lasts 14 days.Read 27 Sep 2026 · hootsuite.com
Trial Payment
No credit card is required and users are not charged automatically when the trial ends.Read 27 Sep 2026 · hootsuite.com
Trial Posting Limits
Trial accounts have daily posting limits of 10-20 posts per organization, depending on the plan.Read 27 Sep 2026 · hootsuite.com

Plans and prices

Standard $99 a month billed annually 10 social accounts · 1+ user Free 14-day trial; no credit card required; cancel anytime Read 27 Sep 2026 · hootsuite.com
Professional $199 a month billed annually Unlimited social accounts · 1+ user Free 14-day trial; no credit card required; cancel anytime Read 27 Sep 2026 · hootsuite.com
Advanced $399 a month billed annually Unlimited social accounts · 1+ user Free 14-day trial; no credit card required; cancel anytime Read 27 Sep 2026 · hootsuite.com
Enterprise Priced on request Unlimited social accounts · Custom users Request a demo; custom solutions have their own pricing structure Read 27 Sep 2026 · hootsuite.com

Every Hootsuite plan and price →

Strong points and limits

Strong points

  • Supports 11 named social networks
  • Professional and Advanced allow unlimited accounts
  • Includes analytics and social inbox
  • Lists many business integrations
  • 14-day trial needs no credit card

Limits

  • No free plan
  • Standard is limited to 10 accounts
  • Trial limits daily posts
  • Bulk scheduling unavailable during trial

Who it suits

Hootsuite suits teams coordinating content across multiple social networks from a browser. It is relevant to organizations needing analytics, integrations, and account capacity beyond a single network.

Verdict

Hootsuite provides broad network coverage, publishing, monitoring, analytics, and AI assistance in web plans. Buyers should match the account limit and trial posting restrictions to their operating needs.

Where Specifiction places it

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