Hootsuite vs Keepface Employee Advocacy

Hootsuite is a web platform for planning, scheduling, publishing, and monitoring social activity from one dashboard. It supports Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Threads, WhatsApp, Pinterest, Google Business Profile, and Bluesky. Standard manages up to 10 social accounts, while Professional and Advanced manage unlimited accounts. The platform includes a social inbox, standard analytics, live engagement data, audience insights, sentiment tracking, and ROI analysis. AI features generate captions and ideas, suggest posting times, summarize data, and identify trends or sentiment changes. Listed integrations include Salesforce, Mailchimp, HubSpot, Slack, Microsoft Teams, Monday.com, Asana, Dropbox, Zapier, and Figma. Plans start at $99 a month billed annually. Standard costs 99.00 USD, Professional 199.00 USD, and Advanced $399 a month billed annually. Each includes a 14-day trial without credit-card entry or automatic charging.

Keepface Employee Advocacy gives marketing teams a way to organize employee sharing of company content and see how that activity performs. Teams can publish ready-to-share posts or register a live post by link, choose employee groups, and send notifications by email, WhatsApp, or Telegram. Employees connect their own LinkedIn, X, Facebook, Instagram, TikTok, or YouTube accounts to share. The management panel reports by employee, department, and channel, including Earned Media Value per post and comment insights. Configurable scores, leaderboards, badges, levels, and prizes provide participation features, with periods set weekly, monthly, quarterly, or yearly. BambooHR, Personio, and Workday support automatic daily roster sync; other HR systems can use CSV import. The web product has a free plan with 3 active posts and 5 employee seats; paid plans start at $78/mo. Keepface says employee data is not sold and that offboarded records are purged after a configured retention period.