Buffer vs Metricool
Buffer
buffer.com
Metricool
metricool.comSide by side
| Figure | Buffer | Metricool |
|---|---|---|
| Price from | $5/mo | $20/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 5 | 6 |
| Spec score · Social Media Management Tools | 9.5 (#1) | 9.4 (#2) |
| Spec score · Social Media Scheduling Software | 9.5 (#1) | 9.2 (#3) |
| Spec score · AI Social Media Management Software | 9.5 (#1) | 9.2 (#3) |
| Spec score · Social media schedulers | 9.5 (#1) | 9.2 (#2) |
| Analytics level | advanced | basic |
| Approval workflow | Yes | Yes |
| Audience | Buffer describes itself as a toolkit for creators, entrepreneurs, and small businesses and lists agencies, developers, nonprofits, higher education, and startups as audiences. | Metricool describes its customers as social media professionals, business owners, agencies, brands, and creators. |
| Founded | 2010 | Metricool was founded in 2015 by Juan Pablo Tejela and Laura Montells. |
| Free plan | Yes | Yes |
| Integrations | Buffer's integrations directory lists 24 apps, including Canva, ChatGPT, Claude, Dropbox, Google Drive, IFTTT, Make, n8n, WordPress, and Zapier. | Official integrations include Google Drive, Canva, Adobe Express, Looker Studio, Zapier, and Make. |
| Mobile apps | Buffer's mobile app is available through the iOS App Store and Android Play Store, with minimum requirements of iOS 17 and Android 7.1. | Metricool has apps for both Android and iOS. |
| Social accounts | 1 | 1 |
| Social inbox | Yes | Inbox centralizes messages and comments from connected networks. |
| Paid from | 5 | 20 |
| Support | Buffer says its global Customer Advocacy team provides human support across time zones with no bots. | Metricool says real people provide help through its support channel. |
| Supported networks | Facebook,Instagram,X/Twitter,LinkedIn,Pinterest,TikTok,Google Business Profile,Start Pages,Mastodon,YouTube Shorts,Threads,Bluesky | Facebook,Instagram,Threads,X,Bluesky,LinkedIn,Pinterest,TikTok,Google Business Profile,YouTube,Twitch |
Plans
Buffer
- FreeFree
- Essentials$5 a month
- Essentials$60 a year
- Team$10 a month
- Team$120 a year
Metricool
- FreeFree
- Starter$25 a month
- Advanced$67 a month
- Starter$240 a year
- Advanced$636 a year
- CustomPriced on request
In their own words
Buffer
Buffer is a social media management tool for scheduling posts, developing content, and reviewing performance across supported channels. Its tools include an idea library, an AI Assistant, and options to brainstorm, rewrite, and shape posts for specific platforms. A community inbox brings comments from multiple accounts into one dashboard for replies, while teams can edit and approve posts together. The free plan lasts indefinitely and supports up to three connected channels, 10 scheduled posts per channel, 100 ideas, and one user. Essentials and Team include a 14-day free trial; annual billing starts at $5 per month for one channel. Team adds unlimited team members and approval workflows. Buffer supports Android, iOS, web, browser extensions, and API access. Supported channels include Instagram, Facebook, TikTok, LinkedIn, Threads, Bluesky, YouTube Shorts, Pinterest, Google Business, Mastodon, and X. Integrations include Canva, Google Drive, Dropbox, and Zapier.
Metricool
Metricool is a social media management, analytics and automation tool for planning, publishing, reporting, inbox management, SmartLinks and advertising. Its planner supports drag-and-drop calendar scheduling, best-time recommendations, automated content lists and an AI social media assistant. The inbox gathers messages and comments from connected networks, while reports include automated reporting, campaign dashboards, AI analysis and a Looker Studio connection. It supports Facebook, Instagram, Threads, X, Bluesky, LinkedIn, Pinterest, TikTok, Google Business Profile, YouTube and Twitch, plus Facebook, Google and TikTok Ads. Apps are available for Android and iOS, alongside web, API and extension platforms. The Free plan costs nothing and manages one brand, schedules up to 20 posts a month, analyzes five competitor profiles and includes 30 days of analytics; LinkedIn and Twitter/X are excluded. Starter is $25 a month and Advanced is $67 a month, both billed monthly. Displayed prices exclude applicable VAT. Metricool was founded in 2015 and is headquartered in Madrid, Spain.