Mautic vs Optimove
Mautic
mautic.org
Optimove
optimove.comSide by side
| Figure | Mautic | Optimove |
|---|---|---|
| Price from | €247.50/mo | — |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 5 | 1 |
| Spec score · Marketing Automation Software | 9.2 (#4) | 8.0 (#49) |
| Spec score · Campaign Management | 8.8 (#3) | 7.6 (#15) |
| Spec score · Lead Nurturing Software | 8.7 (#8) | 7.4 (#24) |
| CRM integrations | multiple | multiple |
| Customer journeys | Yes | Yes |
| Email automation | Yes | Yes |
| Forms | Its forms can be embedded on landing pages, websites, applications and popup modals. | Yes |
| Integrations | Mautic offers CRM and SMS integrations, webhooks, a plugin marketplace, and a REST API for custom integrations. | Optimove says it offers more than 150 out-of-the-box connectors, along with APIs, hybrid ETL, and microservices. |
| Lead scoring | Point scoring helps prioritize leads and provides a central contact overview. | Yes |
| Support | Mautic directs users to forums for troubleshooting and offers partners for hosting, support, training and consultancy. | Optimove says each client receives an industry-specialized Customer Success Manager and 24/7 technical support, with a knowledge base and developer documentation. |
Plans
Mautic
- Mautic Essential€247.50 a month
- Mautic Professional€1,237 a month
- Mautic EnterprisePriced on request
- Download (self-host)Free
- Mautic TrialFree
In their own words
Mautic
Mautic is an open-source marketing automation suite for email campaigns, lead management, and customer journeys. Its drag-and-drop tools support personalized and A/B-tested marketing or transactional emails, landing pages, and campaign design. Marketers can score leads, collect information with forms, organize contact profiles by funnel stage, and gather multichannel data. Integrations include CRM and SMS services, webhooks, plugins, and a REST API. Mautic can run on a user's own server or hosting, with configurable tracking controls, IP anonymization, and cleanup tasks intended to support privacy requirements such as GDPR and CCPA. The free self-hosted download requires familiarity with CLI, web-server configuration, databases, PHP, and cron jobs; Mautic recommends a virtual private or dedicated server rather than cheap shared hosting. Managed hosting includes maintenance, updates, and security patches. A 14-day trial is available without a credit card. The listed Essential managed plan costs €247.50 a month when billed annually, or 275 EUR per month when billed quarterly. Professional starts at €1,237 a month.