| Price from | $13/mo | — |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 5 | 1 |
| Spec score · Marketing Automation Software | 9.3 (#2) | 8.0 (#49) |
| Spec score · Marketing Automation - B2C Software | 8.8 (#2) | 7.4 (#17) |
| Company history | Mailchimp was founded in Atlanta in 2001 by Ben Chestnut and Dan Kurzius. | Optimove says it was founded in 2012 by Pini Yakuel and is headquartered in Tel Aviv. |
| Email automation | Yes | Yes |
| Founded | 2001 | 2012 |
| Headquarters | Atlanta, USA | Tel Aviv, Israel |
| Integrations | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. | Optimove says it offers more than 150 out-of-the-box connectors, along with APIs, hybrid ETL, and microservices. |
| Support | Official feature pages state 24/7 service and support, with onboarding specialists and customer-success services for paid customers. | Optimove says each client receives an industry-specialized Customer Success Manager and 24/7 technical support, with a knowledge base and developer documentation. |
