Encharge

Spec sheet

What it does

Encharge is hosted marketing automation for SaaS and digital businesses, sending behavior-based messages across customer journeys.Read 15 Oct 2026 · encharge.io

Product

Encharge describes itself as a marketing automation platform built specifically for B2B SaaS businesses.Read 9 Oct 2026 · encharge.io

Free plan

NoRead 23 Sep 2026 · encharge.io

Integrations

Official integrations include Stripe, Chargebee, Salesforce, HubSpot, Segment, Shopify, WooCommerce, Calendly, Typeform, Slack, Intercom, Mailchimp, Facebook Ads, Google Sheets and others.Read 15 Oct 2026 · encharge.io

Security

The maker says its app runs in AWS data centers and describes firewalls, regular key rotation, third-party security reviews, and penetration testing.Read 9 Oct 2026 · gdpr.encharge.io

Support

Growth includes live chat support, while Premium includes live chat and Slack support.Read 9 Oct 2026 · encharge.io

Headquarters

Miami, Florida, United StatesRead 28 Sep 2026 · encharge.io

A/B testing

Users can test individual emails, sequences or complete flows with A/B experiments.Read 15 Oct 2026 · encharge.io

A/B testing

YesRead 23 Sep 2026 · encharge.io

Acceptable contacts

Encharge says unsolicited cold or outbound emails are not allowed and contacts must have given permission to be emailed.Read 9 Oct 2026 · encharge.io

API specification

The REST API documentation is available through ReDoc, experimental RapiDoc and a downloadable OpenAPI 3 YAML definition.Read 15 Oct 2026 · docs.encharge.io

Automation

Its visual flow builder supports automated customer journeys, while broadcasts send targeted one-off newsletters.Read 9 Oct 2026 · encharge.io

Automation aggregators

Zapier is advertised with access to more than 1,000 integrations, while Pabbly, Integrately and KonnectzIT provide hundreds of connections.Read 15 Oct 2026 · encharge.io

Behavior emails

Behavior emails can be triggered when people do or do not perform specified actions in an application.Read 15 Oct 2026 · encharge.io

Broadcasts

Broadcast campaigns send one-off newsletters to an audience or segment.Read 15 Oct 2026 · encharge.io

Company profile

LinkedIn lists Encharge as privately held, founded in 2018, headquartered in Oborishte, Sofia City, Bulgaria, with 2–10 employees.Read 15 Oct 2026 · linkedin.com

Compliance claims

The security page lists AWS certifications including ISO 27001, SOC 1/2, PCI Level 1, FISMA Moderate and SOX.Read 15 Oct 2026 · gdpr.encharge.io

Data protection

The security page says important data backups are encrypted, kept for at least 30 days, and fully expunged after 90 days.Read 9 Oct 2026 · gdpr.encharge.io

Developer documentation

The developer portal includes getting-started guides, a Transactional Email API section and Liquid personalization documentation, while user help is hosted separately.Read 15 Oct 2026 · docs.encharge.io

Email automation

YesRead 23 Sep 2026 · encharge.io

Email editors

Encharge provides visual and simple text email editors, mobile optimization, Liquid tags and reusable template modules.Read 15 Oct 2026 · encharge.io

Email sending

Encharge says it sends emails for customers without requiring a separate email service provider.Read 9 Oct 2026 · encharge.io

Email tools

Features include email personalization, a mobile-ready email editor, A/B tests, lead scoring, and free email verification on all plans.Read 9 Oct 2026 · encharge.io

Email use limit

The pricing page says monthly email sends are limited to 10 times the subscriber limit on Growth and 12 times on Premium, with overage fees applying.Read 9 Oct 2026 · encharge.io

Founders

The company describes Kalo Yankulov as co-founder and marketing lead and Slav Ivanov as co-founder and CTO/product lead.Read 15 Oct 2026 · encharge.io

Funding and exit claim

A founder account says Encharge was bootstrapped without outside funding, reached about $2 million in lifetime revenue and sold for $800,000 in 2024.Read 15 Oct 2026 · medium.com

Lead scoring

Lead scoring changes a person's score from application activity, email engagement or integrated-app data.Read 15 Oct 2026 · encharge.io

Legal owner

The privacy policy identifies PXCH Holding I, LLC in Miami, Florida as the data controller, while a Bulgarian registry lists Encharge Ltd as the operating company.Read 15 Oct 2026 · encharge.io

Limit: integrations

Reviewers want more direct ecommerce and other native integrations and sometimes rely on Zapier or webhooks instead.Read 15 Oct 2026 · softwareadvice.com

Limit: onboarding issues

Some reviewers report domain-recognition problems, a learning curve and support responses that are delayed or too technical.Read 15 Oct 2026 · getapp.com

Limit: premium gating

Reviewers object that events and transactional email require Premium, forcing SaaS users to upgrade for those capabilities.Read 15 Oct 2026 · getapp.com

Limit: reporting and channels

Independent reviews cite limited advanced reporting, no native in-app messaging and relatively weak multi-channel capability.Read 15 Oct 2026 · getapp.com

Limit: templates and forms

Reviewers complain that the drag-and-drop email builder lacks built-in templates and that form or landing-page design options are limited.Read 15 Oct 2026 · getapp.com

Native integrations

50Read 23 Sep 2026 · encharge.io

Notable update

A September 24, 2024 changelog entry introduced native Google Sheets triggers and actions for adding and exporting people.Read 15 Oct 2026 · encharge.noorahq.com

Overage charge

Email overages are charged at $100 for each additional 100,000 emails sent.Read 15 Oct 2026 · encharge.io

Praise: ease and automation

Independent reviewers repeatedly praise the intuitive visual builder, quick setup and ability to map onboarding or nurture journeys visibly.Read 15 Oct 2026 · getapp.com

Praise: segmentation

Reviewers frequently say behavior-based tagging and segmentation improves targeting and conversions.Read 15 Oct 2026 · trustpilot.com

Praise: support

GetApp reviewers commonly describe support as fast, friendly, knowledgeable and responsive, although isolated reviews report slower or unclear replies.Read 15 Oct 2026 · getapp.com

Pricing model

Billing is monthly according to subscriber count; people with email addresses or user IDs and anonymous people entering flows count, while unsubscribed and archived people do not.Read 15 Oct 2026 · help.encharge.io

Public APIs

Developer documentation covers Ingest, JavaScript and REST APIs; REST is intended for building integrations and Ingest sends people and activity.Read 15 Oct 2026 · docs.encharge.io

Rating on Capterra

4.9 out of 5 from 297 reviewsRead 15 Oct 2026 · capterra.com

Rating on G2

4.7 out of 5 from 373 reviewsRead 15 Oct 2026 · g2.com

Rating on GetApp

4.9 out of 5 from 297 reviewsRead 15 Oct 2026 · getapp.com

Rating on Software Advice

4.9 out of 5 from 297 reviewsRead 15 Oct 2026 · softwareadvice.com

Rating on Trustpilot

4.5 out of 5 from 268 reviewsRead 15 Oct 2026 · trustpilot.com

Rating on TrustRadius

No overall score; 2 reviews and ratingsRead 15 Oct 2026 · trustradius.com

Security controls

Encharge says it uses AWS hosting, firewalls, rotated keys, vulnerability scans, third-party penetration tests, encrypted backups and HTTPS/HSTS.Read 15 Oct 2026 · gdpr.encharge.io

Segmentation

The platform supports attribute-based and behavior-based user segmentation, while event-based segmentation is reserved for Premium.Read 15 Oct 2026 · encharge.io

Segmentation and tracking

The product supports user segmentation and real-time website page-visit and form-submission tracking.Read 9 Oct 2026 · encharge.io

Target customers

Encharge says it was created in 2018 and positions its platform for B2B SaaS businesses and digital businesses.Read 9 Oct 2026 · encharge.io

Tracking and forms

Website tracking uses an installable JavaScript snippet, form tracking creates or updates people, and native forms are marked beta.Read 15 Oct 2026 · encharge.io

Transactional email

The transactional API supports messages such as password resets, receipts and single-sign-on links, with availability on Premium.Read 15 Oct 2026 · docs.encharge.io

Visual flow builder

Its flow builder uses drag-and-drop triggers, filters and actions to automate customer journeys.Read 15 Oct 2026 · encharge.io

Plans and prices

Every Encharge plan and price →

Where Specifiction places it

• Email Marketing Software#19 of 1898.8
• Marketing Automation Software#20 of 1318.6
• Email marketing tools#31 of 1898.7
• Lead Nurturing Software#6 of 308.7