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SPECIFICTION
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DirectIQ

directiq.com

From $19/mo Free plan WebAPI
Visit directiq.com
Spec score 9.0 #9 of 189 in Email Marketing Software

What it is

DirectIQ is an email automation platform built for family entertainment centers, trampoline parks, and other activity venues. It connects with point-of-sale systems to sync guest data daily, which can support a personalized birthday offer sent seven days before a guest’s birthday and a win-back sequence after 60 days without a visit. Campaign tools include audience segmentation, landing pages, and A/B testing. DirectIQ lists integrations including CenterEdge, Clubspeed, Lightspeed, GymMaster, Smart Waiver, Otter Waiver, Zapier, Shopify, and WordPress; its POS page says eight integrations are live, with more added monthly. The service runs on the web and through an API. Developers can use REST endpoints, webhooks for opens, clicks, and bounces, and SDKs; requests require an API key generated in account settings. Plans include a free pay-as-you-go option, $19 a month for Essential, and $36 a month for Unlimited. Both monthly plans cover up to 3,000 contacts. DirectIQ is based in New York and was founded in 2011.

Spec sheet

Free plan
YesRead 20 Sep 2026 · directiq.com
Paid from
19Read 20 Sep 2026 · directiq.com
Support
DirectIQ offers live chat and says email support replies within 24 hours.Read 28 Sep 2026 · directiq.com
Headquarters
New York, NY, United StatesRead 28 Sep 2026 · directiq.com
A/B testing
YesRead 20 Sep 2026 · directiq.com
Anti-spam requirement
DirectIQ forbids unsolicited email and requires mailing lists whose recipients voluntarily registered.Read 28 Sep 2026 · directiq.com
API authentication
DirectIQ requires an API key for all API requests, generated from account settings.Read 28 Sep 2026 · directiq.com
Audience segmentation
YesRead 20 Sep 2026 · directiq.com
Birthday automation
DirectIQ pulls birthday data from a POS and sends a personalized offer 7 days before the birthday.Read 28 Sep 2026 · directiq.com
Company direction
DirectIQ says it entered a new chapter in 2024 under Brian Childress and is focusing on location-based entertainment and family entertainment center businesses.Read 28 Sep 2026 · directiq.com
Core product
DirectIQ is an email automation platform built for family entertainment centers, trampoline parks, and activity venues.Read 28 Sep 2026 · directiq.com
Data protection
DirectIQ states that stored guest data is encrypted, compliant with data protection regulations, never sold or shared, and exportable or deletable at any time.Read 28 Sep 2026 · directiq.com
Developer API
DirectIQ provides a RESTful API, webhooks for email opens, clicks, and bounces, and official SDKs for popular programming languages.Read 28 Sep 2026 · directiq.com
Email automation
YesRead 20 Sep 2026 · directiq.com
Landing pages
YesRead 20 Sep 2026 · directiq.com
Managed service
DirectIQ's managed campaigns service covers strategy, design, execution, scheduling, deliverability optimization, monitoring, and reporting.Read 28 Sep 2026 · directiq.com
Monthly send limit
18000Read 20 Sep 2026 · directiq.com
Named integrations
DirectIQ lists CenterEdge, Clubspeed, Lightspeed, GymMaster, Smart Waiver, Otter Waiver, Zapier, Shopify, and WordPress integrations.Read 28 Sep 2026 · directiq.com
Native integrations
DirectIQ lists 15+ native integrations and 5,000+ apps through Zapier.Read 28 Sep 2026 · directiq.com
POS coverage
The POS integrations page states that 8 integrations are live and more are added monthly.Read 28 Sep 2026 · directiq.com
POS syncing
DirectIQ connects directly to POS systems and syncs guest data automatically every day without CSV exports, manual imports, or middleware.Read 28 Sep 2026 · directiq.com
Privacy policy
DirectIQ says it does not sell personal information and provides rights including access, correction, deletion requests, objection to processing, and data portability.Read 28 Sep 2026 · directiq.com
Subscriber limit
3000Read 20 Sep 2026 · directiq.com
Win-back automation
DirectIQ sends an automated win-back sequence to guests who have not visited in 60 days.Read 28 Sep 2026 · directiq.com

Plans and prices

Pay-as-you-go Free No monthly commitment Unlimited contacts · Pay per email sent Read 20 Sep 2026 · directiq.com
Pay-as-you-go email credits $19 a month No expiration date on credits 2,000 email credits Read 20 Sep 2026 · directiq.com
Essential $19 a month /mo up to 3k contacts · regular & automated email campaigns · A/B split campaigns · inbox previews & Spam Doctor · landing pages · verified sending domains Read 28 Sep 2026 · directiq.com
Unlimited $36 a month /mo up to 3k contacts · everything in Essential · unlimited inbox previews & Spam Doctor · custom footer & landing domains · dedicated onboarding · migration support Read 28 Sep 2026 · directiq.com
Pay-as-you-go $19, paid once one-time purchase 2,000 email credits · all templates included · birthday & win-back automations · no expiration date on credits · top up anytime Read 28 Sep 2026 · directiq.com

Every DirectIQ plan and price →

Strong points and limits

Strong points

  • Syncs guest data from POS systems daily
  • Automates birthday offers and 60-day win-back sequences
  • Includes segmentation, landing pages, and A/B testing
  • Provides REST API, webhooks, and SDKs

Limits

  • Monthly plans cover up to 3,000 contacts
  • Unsolicited email is prohibited
  • Paid plans start at $19 a month

Who it suits

DirectIQ suits family entertainment centers, trampoline parks, and activity venues that want to automate guest email using POS data. Its API and integrations may also suit teams connecting campaigns to other systems.

Verdict

DirectIQ centers its email automation on guest data and repeat visits at activity venues. Its plan options and POS-oriented workflows are clear, though the monthly plans specify a 3,000-contact limit.

Where Specifiction places it

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