Buttondown

Spec sheet

Free plan

YesRead 20 Sep 2026 · buttondown.com

Paid from

9Read 20 Sep 2026 · buttondown.com

Integrations

The integrations directory lists services including Stripe, Zapier, WordPress, Ghost, Discord, Mastodon, Bluesky, LinkedIn, Medium, YouTube, Spotify and many others.Read 21 Oct 2026 · buttondown.com

Support

Support is handled by human staff and covers feature questions, migration, deliverability, bugs, feedback, billing and account issues.Read 21 Oct 2026 · buttondown.com

Founded

2017Read 28 Sep 2026 · buttondown.com

Analytics privacy

Analytics and tracking are optional, and the product says it is GDPR compliant.Read 21 Oct 2026 · buttondown.com

API availability

API access is available on every plan, including the free plan.Read 21 Oct 2026 · marketing.buttondown.com

API keys

Users can create multiple keys with separate read, write or no-access permissions for subscribers, emails, sending, settings, automations, forms, styling and surveys.Read 21 Oct 2026 · docs.buttondown.com

Audience segmentation

YesRead 20 Sep 2026 · buttondown.com

Automations

Automations can create sequences for new or tagged subscribers and schedule messages based on survey responses.Read 21 Oct 2026 · buttondown.com

Browser requirements

The service runs in a browser with cookies, JavaScript and pop-ups enabled; the documentation says there is nothing to install.Read 21 Oct 2026 · docs.buttondown.com

Company address

The legal contact address listed by Buttondown is 406 W Franklin St. #201, Richmond, Virginia 23221, United States.Read 21 Oct 2026 · buttondown.com

Company funding

Buttondown says it is customer-funded, profitable and not financed by investors or venture capital.Read 21 Oct 2026 · buttondown.com

Company legal name

The support policy identifies the contracting entity as Buttondown, LLC.Read 21 Oct 2026 · buttondown.com

Company profile

LinkedIn lists Buttondown as privately held, headquartered in Seattle, with 2–10 employees and a 2016 founding year.Read 21 Oct 2026 · linkedin.com

Compliance limit

Buttondown says it is not SOC 2 certified, although its infrastructure providers are SOC 2 certified.Read 21 Oct 2026 · marketing.buttondown.com

Email automation

YesRead 20 Sep 2026 · buttondown.com

Founder and team

Indie Bites describes Justin Duke as Buttondown's founder, launching it in 2017, and says the team had grown to eight people by February 2025.Read 21 Oct 2026 · indiebites.com

Free-plan limit

The pricing page states that the first 100 subscribers cost nothing; optional features are separately priced at $9, $29 or $79 per month depending on the add-on.Read 21 Oct 2026 · buttondown.com

Independent product classification

FAUN.dev describes Buttondown as hosted-only, closed-source software with a REST API, CLI and pricing based on active subscribers.Read 21 Oct 2026 · faun.dev

Landing pages

YesRead 20 Sep 2026 · buttondown.com

Limit: design depth

Capterra reviews mention that the editor and campaign management are more minimal than larger marketing platforms, with limited visual-building tools.Read 21 Oct 2026 · capterra.com

Limit: service complaint

The sole Trustpilot reviewer alleged an unexpected charge connected with subscribing to a paid newsletter.Read 21 Oct 2026 · trustpilot.com

Limit: setup complexity

Capterra reviewers report confusion around technical language and DNS setup during onboarding.Read 21 Oct 2026 · capterra.com

Limit: subscriber ceiling

GetApp reviewers say the free plan's subscriber ceiling can be restrictive and that price jumps between tiers are noticeable.Read 21 Oct 2026 · getapp.com

Markdown editor

The editor supports native Markdown alongside rich-text writing.Read 21 Oct 2026 · buttondown.com

MCP server

Buttondown says it does not provide an official MCP server.Read 21 Oct 2026 · marketing.buttondown.com

Migration

Buttondown offers free concierge migration of subscriber lists regardless of list size.Read 21 Oct 2026 · buttondown.com

Native integrations

45Read 20 Sep 2026 · buttondown.com

Paid subscriptions

Creators can set reader prices and free tiers while keeping subscription revenue without a Buttondown revenue share.Read 21 Oct 2026 · buttondown.com

Praise: ease and simplicity

GetApp reviewers repeatedly describe Buttondown as easy to use, clean, intuitive and focused on newsletter work without distracting options.Read 21 Oct 2026 · getapp.com

Praise: pricing

GetApp says many reviewers consider pricing fair and transparent and view the free tier as generous.Read 21 Oct 2026 · getapp.com

Praise: support

GetApp reports repeated praise for fast, friendly and personalized assistance from real people.Read 21 Oct 2026 · getapp.com

Pricing basis

Buttondown charges for active subscribers rather than all contacts and assumes no more than one full-list email per day before usage pricing is discussed.Read 21 Oct 2026 · buttondown.com

Product purpose

Buttondown is a newsletter service for writing, sending and growing email publications.Read 21 Oct 2026 · buttondown.com

Rating on Capterra

4.8 out of 5 from 114 reviewsRead 21 Oct 2026 · capterra.com

Rating on G2

4.0 out of 5 from 1 reviewRead 21 Oct 2026 · g2.com

Rating on GetApp

4.8 out of 5 from 114 reviewsRead 21 Oct 2026 · getapp.com

Rating on Trustpilot

3.2 out of 5 from 1 reviewRead 21 Oct 2026 · trustpilot.com

Recent paywall change

On April 20, 2026, Buttondown announced that metadata, customizable transactional emails and integrations would require paid plans for new accounts.Read 21 Oct 2026 · buttondown.com

REST API

The API exposes subscriber, email, automation and paid-subscription operations and is intended to cover actions available in the web app.Read 21 Oct 2026 · marketing.buttondown.com

RSS

Buttondown can publish an RSS feed and turn an existing RSS feed into scheduled newsletter emails.Read 21 Oct 2026 · buttondown.com

SDKs

Buttondown says it does not maintain official language SDKs and recommends generating clients from its OpenAPI specification.Read 21 Oct 2026 · marketing.buttondown.com

Security controls

Buttondown states that data is encrypted in transit and at rest, access is restricted, and dependency vulnerabilities are monitored.Read 21 Oct 2026 · marketing.buttondown.com

Subscriber limit

1000Read 20 Sep 2026 · buttondown.com

Support limit

The support policy excludes configuring third-party tools, debugging customer code, making DNS changes and writing or proofreading newsletter content.Read 21 Oct 2026 · buttondown.com

Webhooks

Webhooks send event requests to public endpoints and can use HMAC-SHA256 signatures in an X-Buttondown-Signature header.Read 21 Oct 2026 · docs.buttondown.com

Plans and prices

Every Buttondown plan and price →

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