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ActiveTrail

activetrail.com

From $9/mo Free trial WebiOSAndroidAPI
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Spec score 9.2 #3 of 189 in Email Marketing Software

Spec sheet

What it does
ActiveTrail is a multichannel marketing-automation platform for email, SMS, WhatsApp, push notifications, segmentation and customer journeys.Read 21 Oct 2026 · activetrail.com
Product
ActiveTrail is a cloud based marketing platform for email campaigns and automated customer journeys across email, SMS, WhatsApp and push notifications.Read 12 Oct 2026 · activetrail.com
Audience
ActiveTrail says it serves businesses of different sizes, from startups to large companies, and has branches in the USA, Israel, Germany, France and Latin America.Read 12 Oct 2026 · activetrail.com
Free plan
NoRead 20 Sep 2026 · activetrail.com
Trial
The pricing FAQ says the demo account is free for 30 days and requires no credit card.Read 12 Oct 2026 · activetrail.com
Integrations
Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop.Read 21 Oct 2026 · activetrail.fr
Security
ActiveTrail states that its information security management system complies with ISO 27001.Read 12 Oct 2026 · activetrail.com
Support
Basic includes chat and email support; Premium adds priority support and a dedicated account manager.Read 12 Oct 2026 · activetrail.com
Headquarters
Tel Aviv, IsraelRead 28 Sep 2026 · activetrail.com
Founded
ActiveTrail says it began in 2004 as a RealCommerce group side project.Read 21 Oct 2026 · activetrail.com
A/B testing
YesRead 20 Sep 2026 · activetrail.com
Analytics
Reports show opens, clicks, click-to-open rates, bounces, complaints, unsubscribes and geographic or device breakdowns, with export options.Read 21 Oct 2026 · activetrail.com
API authentication
API access uses customer-created tokens that can be separately revoked, restricted by IP address and given expiration dates.Read 21 Oct 2026 · activetrail.com
API documentation
The online API reference explains functions, inputs and outputs and provides a test button for trying endpoints.Read 21 Oct 2026 · webapi.mymarketing.co.il
Automation
Visual automation workflows can react to customer behavior and triggers, with dynamic segmentation and onsite behavioral triggers.Read 12 Oct 2026 · activetrail.com
Company founder and ownership
Crunchbase lists Naor Mann as founder and CEO and describes the company as privately held.Read 21 Oct 2026 · crunchbase.com
Company legal name
Crunchbase identifies the legal entity as ActiveTrail Ltd.Read 21 Oct 2026 · crunchbase.com
Developer SDKs
The reviewed official materials describe REST endpoints and webhooks but do not list vendor-maintained language SDKs.Read 21 Oct 2026 · activetrail.com
E-commerce
ActiveCommerce connects store data so automations can target abandoned carts, inactive buyers and post-purchase behavior.Read 21 Oct 2026 · activetrail.com
Email automation
YesRead 20 Sep 2026 · activetrail.com
Email campaigns
The service provides responsive email creation with professional templates, campaign sending and real-time performance reports.Read 21 Oct 2026 · activetrail.com
Email tools
Email features include templates, personalization, A/B testing, reporting, bounce management and send time prediction.Read 12 Oct 2026 · activetrail.com
GDPR controls
The service documents consent capture, double opt-in, unsubscribe handling, data export and deletion assistance for GDPR workflows.Read 21 Oct 2026 · activetrail.com
Headquarters and size
LinkedIn lists headquarters in Tel Aviv, Israel, and a company size of 51–200 employees.Read 21 Oct 2026 · linkedin.com
Landing pages
ActiveTrail includes a landing-page builder with signup forms for lead capture.Read 21 Oct 2026 · activetrail.com
Landing pages and surveys
The platform includes landing pages, signup forms and popups, and online surveys.Read 12 Oct 2026 · activetrail.com
Limit: API learning curve
A Capterra reviewer reports that the API is technical and difficult for beginners to learn.Read 21 Oct 2026 · capterra.fr
Limit: campaign history
A reviewer complained that the interface did not expose a complete campaign history without using filters.Read 21 Oct 2026 · capterra.fr
Limit: help content
A Capterra reviewer says the Q&A and help section need improvement.Read 21 Oct 2026 · capterra.com.au
Limit: interface design
A Capterra reviewer says the menus and overall interface look dated compared with newer tools.Read 21 Oct 2026 · capterra.fr
Marketing automation
A visual workflow builder can trigger personalized email or SMS actions from customer behavior, forms, page visits and other events.Read 21 Oct 2026 · activetrail.com
Mobile app
ActiveTrail describes a mobile reporting app for iOS and Android that requires an active account.Read 12 Oct 2026 · activetrail.com
Mobile system requirements
The iPhone app requires iOS 14 or later; its Mac compatibility requires macOS 11 or later with an Apple M1 chip or newer.Read 21 Oct 2026 · apps.apple.com
Notable news: October 2026 release
Release 195 on 2 October 2026 added recurring scheduled automations, one-coupon-per-contact limits and API import improvements.Read 21 Oct 2026 · activetrail.com
Plan limits
The pricing page says prices vary with contact count, offers larger packages by custom proposal, and says users are notified if they exceed plan limits.Read 12 Oct 2026 · activetrail.com
Plus security
The Plus plan lists two factor authentication and secure SFTP imports as enhanced security features.Read 12 Oct 2026 · activetrail.com
Praise: automation and reporting
G2 reviewers highlight visual automation, detailed real-time analytics, A/B testing and reusable templates.Read 21 Oct 2026 · g2.com
Praise: support
Independent reviewers repeatedly praise fast, helpful support delivered through chat, phone and email.Read 21 Oct 2026 · capterra.fr
Praise: usability
Reviewers commonly describe the platform as easy to learn and simple to operate.Read 21 Oct 2026 · capterra.com.au
Push notifications
The platform supports mobile push notifications for re-engaging app audiences.Read 21 Oct 2026 · activetrail.com
Rating on Apple App Store
4.0 out of 5 from 4 ratings.Read 21 Oct 2026 · apps.apple.com
Rating on Capterra
4.4 out of 5 from 28 reviews.Read 21 Oct 2026 · capterra.fr
Rating on G2
4.4 out of 5 from 28 reviews.Read 21 Oct 2026 · g2.com
Rating on Google Play
The opened listing shows 1K+ downloads but no numeric user rating or rating count.Read 21 Oct 2026 · play.google.com
Rating on Trustpilot
4.7 out of 5 from 41 reviews.Read 21 Oct 2026 · trustpilot.com
REST API
The public REST API is intended to expose the actions available in the web system, including automations, contacts, campaigns and synchronization.Read 21 Oct 2026 · activetrail.com
Security certification
ActiveTrail states that its information-security management system complies with ISO 27001.Read 21 Oct 2026 · activetrail.com
Segmentation
Dynamic groups can update automatically from contact filters and behavior across email, SMS, WhatsApp, push and Smart Pixel activity.Read 21 Oct 2026 · activetrail.com
Self-hosting
ActiveTrail is presented as a web-based online service; the reviewed maker pages do not offer a self-hosted edition.Read 21 Oct 2026 · activetrail.com
SMS marketing
Users can send personalized and automated SMS messages and include SMS steps in customer journeys.Read 21 Oct 2026 · activetrail.com
Surveys
An online survey builder can collect feedback through email and SMS campaigns.Read 21 Oct 2026 · lp.activetrail.com
Webhooks
Webhook events cover contact changes, group membership, unsubscribes, contact updates and automation steps.Read 21 Oct 2026 · activetrail.com
WhatsApp channel
WhatsApp campaigns and automation journeys are supported as a marketing channel.Read 21 Oct 2026 · activetrail.com
WooCommerce plugin
The official WordPress plugin synchronizes contacts, orders, products and activity, supports abandoned-cart tracking, and is described as open-source software.Read 21 Oct 2026 · wordpress.org
Zapier
Zapier connects ActiveTrail with services such as Google Sheets, Pipedrive, WordPress, Salesforce, Wix and Magento using trigger-and-action workflows.Read 21 Oct 2026 · activetrail.com

Plans and prices

SMS package $0.11, paid once per SMS; example package shows 19,500 SMS SMS credits purchased separately Read 21 Oct 2026 · activetrail.com
Basic $9 a month paid yearly; 15% annual saving up to 500 contacts · unlimited email sending · 1 user · landing pages · forms/popups · automation · surveys · API · Zapier · A/B testing Read 21 Oct 2026 · activetrail.com
Plus $14 a month paid yearly includes Basic · social integration · mobile app · webhooks · scheduled FTP imports · Smart Pixel · ActiveCommerce · predictive delivery · 2FA/SFTP · up to 10 users Read 21 Oct 2026 · activetrail.com
Premium $351 a month paid yearly includes Plus · dedicated account manager · setup/migration/onboarding · monthly reviews · team training · priority support · unlimited users Read 21 Oct 2026 · activetrail.com
Basic Price not published Paid yearly; page also says “/ mo” and annual plan is a one-time payment. Unlimited email sending · 1 user · Price varies by contact count Read 12 Oct 2026 · activetrail.com
Plus Price not published Paid yearly; page also says “/ mo” and annual plan is a one-time payment. Up to 10 users · Price varies by contact count Read 12 Oct 2026 · activetrail.com
Premium Price not published Paid yearly; page also says “/ mo” and annual plan is a one-time payment. Unlimited users · Larger packages by custom proposal Read 12 Oct 2026 · activetrail.com

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