ActiveTrail vs AWeber
ActiveTrail
activetrail.com
AWeber
aweber.comSide by side
| Figure | ActiveTrail | AWeber |
|---|---|---|
| Price from | $9/mo | $4.99/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 7 | 9 |
| Spec score · Email Marketing Software | 9.2 (#3) | 9.1 (#5) |
| Spec score · Email marketing tools | 9.1 (#12) | 9.1 (#11) |
| A/B testing | Yes | Yes |
| Email automation | Yes | Yes |
| Founded | ActiveTrail says it began in 2004 as a RealCommerce group side project. | 1998 |
| Free plan | No | Yes |
| Headquarters | Tel Aviv, Israel | Chalfont, Pennsylvania, United States |
| Integrations | Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. | AWeber integrations connect it with hundreds of third-party tools, and Zapier or Pabbly can bridge to thousands of applications. |
| Landing pages | ActiveTrail includes a landing-page builder with signup forms for lead capture. | Yes |
| Segmentation | Dynamic groups can update automatically from contact filters and behavior across email, SMS, WhatsApp, push and Smart Pixel activity. | Yes |
| Support | Basic includes chat and email support; Premium adds priority support and a dedicated account manager. | AWeber provides priority 24/7 support on Plus and 24/7 support on Lite. |
| What it does | ActiveTrail is a multichannel marketing-automation platform for email, SMS, WhatsApp, push notifications, segmentation and customer journeys. | AWeber provides permission-based email marketing to help businesses communicate with prospects and customers. |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
AWeber
- AWeber FreeFree
- Lite$12.49 a month
- Plus$19.99 a month
- Unlimited$899 a month
- Hold Package$4.99 a month
- AWeber Lite$12.49 a month
- AWeber Plus$19.99 a month
- Done For You$20 a month
- AWeber Unlimited$899 a month
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.
AWeber
AWeber is an email marketing platform for small businesses and entrepreneurs, with tools for newsletters, automated message series, opt-in forms, and blog-post notifications. It also supports landing and ecommerce pages, web push notifications, audience segmentation, and A/B testing. Messages can be made with drag-and-drop, HTML, or plain-text editors, and the platform includes more than 700 responsive HTML templates. Its AI tools assist with drafting newsletters and emails, creating signup forms and landing pages, and generating subject lines. Businesses can sell products, services, subscriptions, and payment plans, track sales, and tag purchases. AWeber connects to more than 750 tools and provides a REST API with webhooks for managing subscribers, campaigns, analytics, and lists. Plans include a free option for up to 500 subscribers and 3,000 monthly emails, with one landing page and automation; free-plan messages carry AWeber branding. Lite is $12.49 per month billed annually, and a 14-day trial starts a paid subscription automatically when it ends. Dedicated mobile apps are retired; phone and tablet access is through the browser-based site.