ActiveTrail vs Brevo Conversations
ActiveTrail
activetrail.com
Brevo Conversations
brevo.comSide by side
| Figure | ActiveTrail | Brevo Conversations |
|---|---|---|
| Price from | $9/mo | $15/mo |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 7 | 4 |
| Spec score · Email Marketing Software | 9.2 (#3) | 9.3 (#1) |
| Spec score · Email marketing tools | 9.1 (#11) | 8.5 (#49) |
| Spec score · Marketing Automation Software | 8.9 (#11) | 8.6 (#22) |
| Founded | ActiveTrail says it began in 2004 as a RealCommerce group side project. | 2012 |
| Free plan | No | Yes |
| Headquarters | Tel Aviv, Israel | Paris, France |
| Integrations | Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. | Official integration documentation lists WordPress, WooCommerce, Shopify and PrestaShop plugins, while Conversations channels include Facebook Messenger, Instagram Direct, WhatsApp and email. |
| Rating on Apple App Store | 4.0 out of 5 from 4 ratings. | 3.4 out of 5 from 8 ratings. |
| Rating on G2 | 4.4 out of 5 from 28 reviews. | 4.5 out of 5 from 2,769 reviews. |
| Rating on Google Play | The opened listing shows 1K+ downloads but no numeric user rating or rating count. | 3.2 out of 5 from 132 reviews. |
| Rating on Trustpilot | 4.7 out of 5 from 41 reviews. | 3.9 out of 5 from 7,000-plus reviews. |
| REST API | The public REST API is intended to expose the actions available in the web system, including automations, contacts, campaigns and synchronization. | Brevo documents REST endpoints for programmatically sending, retrieving and managing Conversations messages. |
| Webhooks | Webhook events cover contact changes, group membership, unsubscribes, contact updates and automation steps. | Conversation webhooks report events such as conversation starts and include visitor, agent, message, consent and originating-page data. |
| What it does | ActiveTrail is a multichannel marketing-automation platform for email, SMS, WhatsApp, push notifications, segmentation and customer journeys. | Brevo Conversations centralizes website chat, email, WhatsApp, Facebook Messenger and Instagram Direct conversations in one workspace. |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
Brevo Conversations
- FreeFree
- Pro$15 a month
- FreeFree
- Conversations Pro$15 a month
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.
Brevo Conversations
Brevo Conversations provides website chatbot and live-agent chat, visitor tracking, and omnichannel chat channels. It is available on the web, iOS, and Android. The free plan costs nothing and includes one user, with no credit card required and no time limit. The Pro plan costs $15 a month, charges an additional $15 per month per user, and supports up to 10 users. The listed email capabilities include a monthly send limit of 5000 /mo, inbound email, delivery event webhooks, SMTP relay, email templates, and a dedicated IP option. These email functions sit alongside its conversation features for teams considering both sets of requirements. The product is freemium, with paid access listed from $15/user/mo. Its maker is based in Paris, France, and was founded in 2012. The plan information lists one included agent seat on Free; teams that need more users should account for Pro’s per-user charge and 10-user ceiling.